A data profile of the people who buy, follow and care about Design in Denmark — modelled from more than twelve digital signal sources. Design has an estimated audience of 3,378,282 people in Denmark.
Design has an estimated audience of 3,378,282 people in Denmark. 57.6% are female, 42.4% are male, average age 46.0. Top brand affinities: Facial, JOOP!.
Top brand affinities include Facial, JOOP!, with strongest over-indexing on Facial (1.5× the country average).
Demographically, the Design audience skews more female with an average age of 46.0, and over-indexes on personality traits such as Extroversion, Community Orientation.
The typical Design fan in Denmark is more female, around 46.0 years old, with strong Extroversion tendencies and a notable affinity for Facial.
The key figures that characterise the Design profile in Denmark.
57.6% are female, 42.4% are male, average age 46.0.
| Metric | Value |
|---|---|
| Female | 57.6% |
| Male | 42.4% |
| Average age | 46.0 |
| Estimated audience size | 3,378,282 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 14% | |
| 40-49 | 23% | |
| 50+ | 40% |
of the worldwide Design audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 22.7% |
| Japan | 7.0% |
| United Kingdom | 5.3% |
The strongest cross-interests of the Design audience — brands, topics and people combined.
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.15× | |
| Community Orientation | OPEN | 1.14× | |
| Design Affinity | PREMIUM | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.92× | |
| Convenience Orientation | PREMIUM | 0.93× | |
| Need for Security | CONSERVATISM | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Design. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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