A data profile of the people who buy, follow and care about Nature in Norway — modelled from more than twelve digital signal sources. Nature has an estimated audience of 2,248,346 people in Norway.
Nature has an estimated audience of 2,248,346 people in Norway. 54.8% are female, 45.2% are male, average age 48.2. Top brand affinities: NRK, Design, Family, Camping, House.
Top brand affinities include NRK, Design, Family, with strongest over-indexing on NRK (1.54× the country average).
Demographically, the Nature audience skews balanced with an average age of 48.2, and over-indexes on personality traits such as Travelling, Early Adopter Mentality.
The typical Nature fan in Norway is balanced, around 48.2 years old, with strong Travelling tendencies and a notable affinity for NRK.
The key figures that characterise the Nature profile in Norway.
54.8% are female, 45.2% are male, average age 48.2.
| Metric | Value |
|---|---|
| Female | 54.8% |
| Male | 45.2% |
| Average age | 48.2 |
| Estimated audience size | 2,248,346 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 11% | |
| 30-39 | 15% | |
| 40-49 | 24% | |
| 50+ | 45% |
of the worldwide Nature audience comes from Norway.
| Country | Share |
|---|---|
| United States | 18.6% |
| Italy | 5.1% |
| Brazil | 4.7% |
The strongest cross-interests of the Nature audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Outdoor enthusiast | Sports | 1.97× | ||
| 02 | Vacations | Travel & Leisure | 1.76× | ||
| 03 | Holiday | Travel & Leisure | 1.70× | ||
| 04 | Camping | Travel & Leisure | 1.69× | ||
| 05 | Boating | Travel & Leisure | 1.65× | ||
| 06 | Telenor | Technology & Electronics | 1.62× | ||
| 07 | House | Home & Garden | 1.57× | ||
| 08 | Books | Literature | 1.57× | ||
| 09 | Family | Kids & Family | 1.56× | ||
| 10 | Hotels | Travel & Leisure | 1.56× | ||
| 11 | NRK | Movies & TV | 1.54× | ||
| 12 | Do it yourself (DIY) | Home & Garden | 1.54× | ||
| 13 | Design | Home & Garden | 1.53× | ||
| 14 | Home improvement | Home & Garden | 1.53× | ||
| 15 | Automobiles | Cars & Mobility | 1.53× | ||
| 16 | Crafts | Home & Garden | 1.53× | ||
| 17 | Furniture | Home & Garden | 1.52× | ||
| 18 | Apartment | Business & Career | 1.52× | ||
| 19 | Physical fitness | Sports | 1.51× | ||
| 20 | Dogs | Pets & Animals | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.01× | |
| Early Adopter Mentality | POWER | 0.81× | |
| Social Media Usage | JOY | 0.73× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.45× | |
| Social Media Usage | JOY | 0.73× | |
| Early Adopter Mentality | POWER | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Nature. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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