A data profile of the people who buy, follow and care about Nature in Portugal — modelled from more than twelve digital signal sources. Nature has an estimated audience of 4,945,491 people in Portugal.
The average Nature fan in Portugal is 46.5 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Accordion, Online quiz, Tequila, with strongest over-indexing on Accordion (1.59× the country average).
Demographically, the Nature audience skews more female with an average age of 46.5, and over-indexes on personality traits such as Community Orientation, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 10 brand affinities and 20 regions tracked by Rascasse.
The typical Nature fan in Portugal is more female, around 46.5 years old, with strong Community Orientation tendencies and a notable affinity for Accordion.
The key figures that characterise the Nature profile in Portugal.
57.3% are female, 42.7% are male, average age 46.5.
| Metric | Value |
|---|---|
| Female | 57.3% |
| Male | 42.7% |
| Average age | 46.5 |
| Estimated audience size | 4,945,491 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 12% | |
| 30-39 | 17% | |
| 40-49 | 26% | |
| 50+ | 37% |
of the worldwide Nature audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 18.6% |
| Italy | 5.1% |
| Brazil | 4.7% |
Where the Nature audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lisbon District | ~2M | 1.30× | |
| 02 | Faro District | ~400K | 1.27× | |
| 03 | Coimbra District | ~300K | 1.25× | |
| 04 | Setúbal District | ~600K | 1.17× | |
| 05 | Braga District | ~500K | 1.15× | |
| 06 | Porto District | ~1M | 1.12× | |
| 07 | Santarém District | ~300K | 1.12× | |
| 08 | Leiria District | ~300K | 1.07× | |
| 09 | Aveiro District | ~400K | 1.04× | |
| 10 | Castelo Branco District | ~90K | 1.01× | |
| 11 | Évora District | ~90K | 1.00× | |
| 12 | Azores | ~100K | 0.99× | |
| 13 | Vila Real District | ~90K | 0.97× | |
| 14 | Madeira | ~100K | 0.96× | |
| 15 | Beja District | ~80K | 0.95× | |
| 16 | Guarda District | ~60K | 0.95× | |
| 17 | Bragança District | ~50K | 0.93× | |
| 18 | Portalegre District | ~50K | 0.93× | |
| 19 | Viseu District | ~200K | 0.91× | |
| 20 | Viana do Castelo District | ~100K | 0.89× |
The strongest cross-interests of the Nature audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tequila | Food & Beverages | 1.66× | ||
| 02 | Wild boar | Pets & Animals | 1.60× | ||
| 03 | Accordion | Music & Radio | 1.59× | ||
| 04 | Erlebniswald Trappenkamp | Travel & Leisure | 1.58× | ||
| 05 | Reclaimed lumber | Home & Garden | 1.57× | ||
| 06 | Online quiz | Internet & Social Media | 1.53× | ||
| 07 | A Praça é Nossa | Movies & TV | 1.53× | ||
| 08 | Dominoes | Games | 1.51× | ||
| 09 | Jack Kerouac | Literature | 1.51× | ||
| 10 | Kruger National Park | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.25× | |
| Tradition | CONSERVATISM | 1.16× | |
| Creativity | OPEN | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.82× | |
| Luxury Orientation | PREMIUM | 0.83× | |
| Urban Lifestyle | OPEN | 0.87× |
Nature has an estimated audience of 4,945,491 people in Portugal, concentrated in Lisbon District and Porto District.
57.3% of Nature fans are female, 42.7% are male, with an average age of 46.5 years.
Nature fans show strongest brand affinity for Accordion (1.59×), Online quiz (1.53×), and Tequila (1.66×) over the country average.
Nature fans in Portugal are most concentrated in Lisbon District (reach ~2M), Porto District (reach ~1M), and Setúbal District (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Nature itself, the audience over-indexes on Online quiz (1.53×), Tequila (1.66×), Reclaimed lumber (1.57×), and Wild boar (1.6×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Nature. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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