A data profile of the people who buy, follow and care about Outdoor enthusiast in Norway — modelled from more than twelve digital signal sources. Outdoor enthusiast has an estimated audience of 1,081,953 people in Norway.
Outdoor enthusiast has an estimated audience of 1,081,953 people in Norway. 49.6% are female, 50.4% are male, average age 49.0. Top brand affinities: Nature, Vacations, Family, Apartment, Scandinavia.
Top brand affinities include Nature, Vacations, Family, with strongest over-indexing on Nature (1.97× the country average).
Demographically, the Outdoor enthusiast audience skews balanced with an average age of 49.0, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.
The typical Outdoor enthusiast fan in Norway is balanced, around 49.0 years old, with strong Design Affinity tendencies and a notable affinity for Nature.
The key figures that characterise the Outdoor enthusiast profile in Norway.
49.6% are female, 50.4% are male, average age 49.0.
| Metric | Value |
|---|---|
| Female | 49.6% |
| Male | 50.4% |
| Average age | 49.0 |
| Estimated audience size | 1,081,953 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 3% | |
| 20-29 | 10% | |
| 30-39 | 15% | |
| 40-49 | 27% | |
| 50+ | 45% |
of the worldwide Outdoor enthusiast audience comes from Norway.
| Country | Share |
|---|---|
| United States | 26.9% |
| Japan | 6.3% |
| United Kingdom | 6.2% |
The strongest cross-interests of the Outdoor enthusiast audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Digital photography | Business & Career | 2.93× | ||
| 02 | Outdoors | Travel & Leisure | 2.90× | ||
| 03 | Arc'teryx | Fashion & Accessoires | 2.76× | ||
| 04 | Luxury real estate | Business & Career | 2.74× | ||
| 05 | Fast casual restaurants | Food & Beverages | 2.55× | ||
| 06 | Ryanair | Travel & Leisure | 2.50× | ||
| 07 | Adventure travel | Travel & Leisure | 2.23× | ||
| 08 | Intersport | Shopping | 2.18× | ||
| 09 | Local food | Food & Beverages | 2.09× | ||
| 10 | Vacations | Travel & Leisure | 2.08× | ||
| 11 | Nature | Home & Garden | 1.97× | ||
| 12 | Alpine skiing | Sports | 1.96× | ||
| 13 | Pizza | Food & Beverages | 1.83× | ||
| 14 | Dinner | Food & Beverages | 1.69× | ||
| 15 | Renovation | Home & Garden | 1.64× | ||
| 16 | Apartment | Business & Career | 1.60× | ||
| 17 | JYSK | Home & Garden | 1.59× | ||
| 18 | Psychology | Business & Career | 1.54× | ||
| 19 | Family | Kids & Family | 1.53× | ||
| 20 | Scandinavia | Travel & Leisure | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.60× | |
| Luxury Orientation | PREMIUM | 1.59× | |
| Sustainability | BALANCE | 1.58× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.71× | |
| Spirituality | BALANCE | 0.78× | |
| Convenience Orientation | PREMIUM | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Outdoor enthusiast. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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