A data profile of the people who buy, follow and care about Renovation in Norway — modelled from more than twelve digital signal sources. Renovation has an estimated audience of 1,253,746 people in Norway.
Renovation has an estimated audience of 1,253,746 people in Norway. 49.9% are female, 50.1% are male, average age 49.4. Top brand affinities: Home construction, Home repair, Home improvement, Danish design, Home décor products.
Top brand affinities include Home construction, Home repair, Home improvement, with strongest over-indexing on Home construction (3.29× the country average).
Demographically, the Renovation audience skews balanced with an average age of 49.4, and over-indexes on personality traits such as Travelling, Patriotism.
The typical Renovation fan in Norway is balanced, around 49.4 years old, with strong Travelling tendencies and a notable affinity for Home construction.
The key figures that characterise the Renovation profile in Norway.
49.9% are female, 50.1% are male, average age 49.4.
| Metric | Value |
|---|---|
| Female | 49.9% |
| Male | 50.1% |
| Average age | 49.4 |
| Estimated audience size | 1,253,746 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 2% | |
| 20-29 | 10% | |
| 30-39 | 16% | |
| 40-49 | 25% | |
| 50+ | 47% |
of the worldwide Renovation audience comes from Norway.
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 8.0% |
| United Kingdom | 5.4% |
The strongest cross-interests of the Renovation audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Home décor products | Home & Garden | 3.56× | ||
| 02 | Home construction | Home & Garden | 3.29× | ||
| 03 | Home Renovations | Home & Garden | 3.18× | ||
| 04 | Home repair | Home & Garden | 2.89× | ||
| 05 | Backyard | Home & Garden | 2.83× | ||
| 06 | Home Interior Design | Home & Garden | 2.71× | ||
| 07 | Landscape design | Business & Career | 2.66× | ||
| 08 | Danish design | Home & Garden | 2.63× | ||
| 09 | Architecture & Design | Business & Career | 2.10× | ||
| 10 | Knitting needle | Fashion & Accessoires | 2.06× | ||
| 11 | Weaving | Fashion & Accessoires | 2.05× | ||
| 12 | Bohus (retailer) | Shopping | 1.95× | ||
| 13 | Home improvement | Home & Garden | 1.94× | ||
| 14 | Yarn | Fashion & Accessoires | 1.74× | ||
| 15 | Architecture | Business & Career | 1.63× | ||
| 16 | Knitting | Home & Garden | 1.63× | ||
| 17 | Real estate | Business & Career | 1.62× | ||
| 18 | JYSK | Home & Garden | 1.57× | ||
| 19 | Wool | Fashion & Accessoires | 1.57× | ||
| 20 | Garden | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.79× | |
| Patriotism | CONSERVATISM | 0.77× | |
| Social Media Usage | JOY | 0.66× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.66× | |
| Patriotism | CONSERVATISM | 0.77× | |
| Travelling | THRILL | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Renovation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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