A data profile of the people who buy, follow and care about Renovation in Argentina — modelled from more than twelve digital signal sources. Renovation has an estimated audience of 1,813,918 people in Argentina.
Renovation has an estimated audience of 1,813,918 people in Argentina. 58.3% are female, 41.7% are male, average age 44.6. Top brand affinities: Airbnb, Modern architecture, Sodimac, Apartment, Home construction.
Top brand affinities include Airbnb, Modern architecture, Sodimac, with strongest over-indexing on Airbnb (1.51× the country average).
Demographically, the Renovation audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Patriotism, Individualism.
The typical Renovation fan in Argentina is more female, around 44.6 years old, with strong Patriotism tendencies and a notable affinity for Airbnb.
The key figures that characterise the Renovation profile in Argentina.
58.3% are female, 41.7% are male, average age 44.6.
| Metric | Value |
|---|---|
| Female | 58.3% |
| Male | 41.7% |
| Average age | 44.6 |
| Estimated audience size | 1,813,918 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 25% | |
| 50+ | 30% |
of the worldwide Renovation audience comes from Argentina.
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 8.0% |
| United Kingdom | 5.4% |
The strongest cross-interests of the Renovation audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Home construction | Home & Garden | 2.72× | ||
| 02 | Home repair | Home & Garden | 2.45× | ||
| 03 | Building material | Home & Garden | 2.43× | ||
| 04 | Home Interior Design | Home & Garden | 2.34× | ||
| 05 | Dining room | Home & Garden | 2.30× | ||
| 06 | Living room | Home & Garden | 2.24× | ||
| 07 | Home Design | Home & Garden | 2.24× | ||
| 08 | Modern architecture | Arts & Culture | 2.16× | ||
| 09 | Bedroom | Home & Garden | 2.10× | ||
| 10 | Real property | Home & Garden | 1.98× | ||
| 11 | Luxury real estate | Business & Career | 1.98× | ||
| 12 | Apartment | Business & Career | 1.93× | ||
| 13 | Architect | Home & Garden | 1.91× | ||
| 14 | Hardware store | Home & Garden | 1.74× | ||
| 15 | Sodimac | Home & Garden | 1.71× | ||
| 16 | Dot Baires Shopping | Shopping | 1.70× | ||
| 17 | Saving | Business & Career | 1.62× | ||
| 18 | Chair | Home & Garden | 1.61× | ||
| 19 | Bed | Home & Garden | 1.57× | ||
| 20 | Airbnb | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.10× | |
| Individualism | JOY | 1.08× | |
| Sports Activity | POWER | 0.71× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.53× | |
| Risk Appetite | THRILL | 0.54× | |
| Indulgence | JOY | 0.58× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for Renovation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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