A data profile of the people who buy, follow and care about Hardware store in Argentina — modelled from more than twelve digital signal sources. Hardware store has an estimated audience of 1,387,783 people in Argentina.
Hardware store has an estimated audience of 1,387,783 people in Argentina. 41.8% are female, 58.2% are male, average age 41.3. Top brand affinities: Sodimac, Renovation, Drill, Machine tool, Wrench.
Top brand affinities include Sodimac, Renovation, Drill, with strongest over-indexing on Sodimac (2.16× the country average).
Demographically, the Hardware store audience skews more male with an average age of 41.3, and over-indexes on personality traits such as Sports Activity, Career Orientation.
The typical Hardware store fan in Argentina is more male, around 41.3 years old, with strong Sports Activity tendencies and a notable affinity for Sodimac.
The key figures that characterise the Hardware store profile in Argentina.
41.8% are female, 58.2% are male, average age 41.3.
| Metric | Value |
|---|---|
| Female | 41.8% |
| Male | 58.2% |
| Average age | 41.3 |
| Estimated audience size | 1,387,783 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 17% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 24% |
of the worldwide Hardware store audience comes from Argentina.
| Country | Share |
|---|---|
| United States | 26.3% |
| Germany | 6.6% |
| France | 6.3% |
The strongest cross-interests of the Hardware store audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Handyman | Home & Garden | 3.80× | ||
| 02 | DeWalt | Home & Garden | 3.25× | ||
| 03 | Wrench | Home & Garden | 3.06× | ||
| 04 | Drill | Home & Garden | 2.76× | ||
| 05 | Power tool | Home & Garden | 2.75× | ||
| 06 | Machine tool | Home & Garden | 2.65× | ||
| 07 | Sodimac | Home & Garden | 2.16× | ||
| 08 | Heavy equipment | Home & Garden | 2.05× | ||
| 09 | Masonry | Home & Garden | 1.99× | ||
| 10 | Building material | Home & Garden | 1.98× | ||
| 11 | Metalworking | Home & Garden | 1.82× | ||
| 12 | Leandro N. Alem | Politics & Society | 1.71× | ||
| 13 | Cencosud | Shopping | 1.66× | ||
| 14 | Carpentry | Home & Garden | 1.57× | ||
| 15 | Bathroom | Home & Garden | 1.56× | ||
| 16 | Tractor | Cars & Mobility | 1.55× | ||
| 17 | Renovation | Home & Garden | 1.53× | ||
| 18 | Brick | Home & Garden | 1.53× | ||
| 19 | Plumbing | Home & Garden | 1.52× | ||
| 20 | Citroën | Cars & Mobility | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 1.50× | |
| Career Orientation | POWER | 1.27× | |
| Indulgence | JOY | 1.04× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.66× | |
| Patriotism | CONSERVATISM | 0.68× | |
| Individualism | JOY | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for Hardware store. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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