A data profile of the people who buy, follow and care about Hardware store in Belgium — modelled from more than twelve digital signal sources. Hardware store has an estimated audience of 1,165,502 people in Belgium.
Hardware store has an estimated audience of 1,165,502 people in Belgium. 35.5% are female, 64.5% are male, average age 43.6. Top brand affinities: Le Soir, Renovation, Mr. Bricolage, RTL Info, HUBO.
Top brand affinities include Le Soir, Renovation, Mr. Bricolage, with strongest over-indexing on Le Soir (1.71× the country average).
Demographically, the Hardware store audience skews more male with an average age of 43.6, and over-indexes on personality traits such as Pet Ownership, Patriotism.
The typical Hardware store fan in Belgium is more male, around 43.6 years old, with strong Pet Ownership tendencies and a notable affinity for Le Soir.
The key figures that characterise the Hardware store profile in Belgium.
35.5% are female, 64.5% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 35.5% |
| Male | 64.5% |
| Average age | 43.6 |
| Estimated audience size | 1,165,502 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 31% |
of the worldwide Hardware store audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 26.3% |
| Germany | 6.6% |
| France | 6.3% |
The strongest cross-interests of the Hardware store audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mr. Bricolage | Shopping | 3.19× | ||
| 02 | DIY (magazine) | Home & Garden | 2.82× | ||
| 03 | Bricolage | Home & Garden | 2.74× | ||
| 04 | HUBO | Home & Garden | 2.13× | ||
| 05 | Olfaction | Politics & Society | 2.13× | ||
| 06 | Renovation | Home & Garden | 1.95× | ||
| 07 | lavenir.net | News | 1.86× | ||
| 08 | Grandparent | Kids & Family | 1.84× | ||
| 09 | La Libre Belgique | News | 1.83× | ||
| 10 | Le Figaro | News | 1.80× | ||
| 11 | DH.be | Internet & Social Media | 1.73× | ||
| 12 | Le Soir | News | 1.71× | ||
| 13 | RTL Info | Movies & TV | 1.70× | ||
| 14 | La Dernière Heure | Sports | 1.69× | ||
| 15 | Le Monde | News | 1.64× | ||
| 16 | RTBF Info | Movies & TV | 1.61× | ||
| 17 | Meuse (river) | Travel & Leisure | 1.59× | ||
| 18 | Intermarché | Shopping | 1.54× | ||
| 19 | Disneyland Paris | Travel & Leisure | 1.53× | ||
| 20 | DreamBaby | Kids & Family | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.75× | |
| Patriotism | CONSERVATISM | 1.11× | |
| Travelling | THRILL | 0.76× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.67× | |
| Social Media Usage | JOY | 0.72× | |
| Early Adopter Mentality | POWER | 0.72× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Hardware store. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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