A data profile of the people who buy, follow and care about DH.be in Belgium — modelled from more than twelve digital signal sources. DH.be has an estimated audience of 1,315,518 people in Belgium.
The average DH.be fan in Belgium is 40.6 years old, balanced, and lives primarily in Hainaut.
The audience is concentrated in Hainaut, Brussels, Liege.
Top brand affinities include R. Charleroi S.C., Convenience store, Standard Liège, with strongest over-indexing on R. Charleroi S.C. (3.13× the country average).
Demographically, the DH.be audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Patriotism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical DH.be fan in Belgium is balanced, around 40.6 years old, with strong Patriotism tendencies and a notable affinity for R. Charleroi S.C..
The key figures that characterise the DH.be profile in Belgium.
48.8% are female, 51.2% are male, average age 40.6.
| Metric | Value |
|---|---|
| Female | 48.8% |
| Male | 51.2% |
| Average age | 40.6 |
| Estimated audience size | 1,315,518 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 24% |
Where the DH.be audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Walloon Brabant | ~80K | 2.47× | |
| 02 | Luxembourg | ~60K | 1.81× | |
| 03 | Hainaut | ~200K | 1.69× | |
| 04 | Brussels | ~100K | 1.36× | |
| 05 | Province of Namur | ~80K | 1.30× | |
| 06 | Liege | ~100K | 1.07× | |
| 07 | Flemish Brabant | ~80K | 0.71× | |
| 08 | Limburg | ~20K | 0.32× | |
| 09 | West Flanders | ~30K | 0.24× | |
| 10 | Antwerp | ~30K | 0.22× | |
| 11 | East Flanders | ~30K | 0.19× |
The strongest cross-interests of the DH.be audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | R. Charleroi S.C. | Sports | 3.13× | ||
| 02 | Solar cell | Home & Garden | 3.06× | ||
| 03 | Convenience store | Food & Beverages | 2.55× | ||
| 04 | Foot Mercato | Sports | 2.55× | ||
| 05 | Photovoltaics | Home & Garden | 2.54× | ||
| 06 | Vincent Kompany | Sports | 2.54× | ||
| 07 | Kevin De Bruyne | Sports | 2.51× | ||
| 08 | Ligue 1 | Sports | 2.41× | ||
| 09 | Solar panel | Home & Garden | 1.92× | ||
| 10 | Royale Union Saint-Gilloise | Sports | 1.92× | ||
| 11 | Standard Liège | Sports | 1.88× | ||
| 12 | Hardware store | Home & Garden | 1.73× | ||
| 13 | Boulanger | Shopping | 1.73× | ||
| 14 | Sports club | Sports | 1.69× | ||
| 15 | Pharmacy | Business & Career | 1.67× | ||
| 16 | Innovation | Business & Career | 1.64× | ||
| 17 | Telecommunication | Technology & Electronics | 1.60× | ||
| 18 | R.S.C. Anderlecht | Sports | 1.58× | ||
| 19 | Burger King | Food & Beverages | 1.57× | ||
| 20 | Intermarché | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.85× | |
| Need for Security | CONSERVATISM | 1.41× | |
| Convenience Orientation | PREMIUM | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.77× | |
| Creativity | OPEN | 0.81× | |
| Early Adopter Mentality | POWER | 0.85× |
DH.be has an estimated audience of 1,315,518 people in Belgium, concentrated in Hainaut and Brussels.
48.8% of DH.be fans are female, 51.2% are male, with an average age of 40.6 years.
DH.be fans show strongest brand affinity for R. Charleroi S.C. (3.13×), Convenience store (2.55×), and Standard Liège (1.88×) over the country average.
DH.be fans in Belgium are most concentrated in Hainaut (reach ~200K), Brussels (reach ~100K), and Liege (reach ~100K). These three regions account for the largest share of the active audience.
Beyond DH.be itself, the audience over-indexes on Convenience store (2.55×), Standard Liège (1.88×), Kevin De Bruyne (2.51×), and Telecommunication (1.6×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for DH.be. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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