Rascasse Audience Intelligence

Gazet van Antwerpen Audience in Belgium

A data profile of the people who buy, follow and care about Gazet van Antwerpen in Belgium — modelled from more than twelve digital signal sources. Gazet van Antwerpen has an estimated audience of 1,621,073 people in Belgium.

The average Gazet van Antwerpen fan in Belgium is 41.8 years old, more female, and lives primarily in Antwerp.

The audience is concentrated in Antwerp, East Flanders, Flemish Brabant.

Top brand affinities include Club Brugge KV, Royal Antwerp F.C., Standard Liège, with strongest over-indexing on Club Brugge KV (1.89× the country average).

Demographically, the Gazet van Antwerpen audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.

The typical Gazet van Antwerpen fan in Belgium is more female, around 41.8 years old, with strong Patriotism tendencies and a notable affinity for Club Brugge KV.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-13.

Section 01

At a glance

The key figures that characterise the Gazet van Antwerpen profile in Belgium.

Audience size
1.6M
in Belgium
Gender
59.8%
40.2% male
Age
41.8
average years
Country rank
#438
Website / Newspaper / Magazine in Belgium
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Gazet van Antwerpen

59.8% are female, 40.2% are male, average age 41.8.

Fig. 02

Gender split

59.8%
Female
40.2%
Male
Demographic split for Gazet van Antwerpen audience in Belgium
MetricValue
Female59.8%
Male40.2%
Average age41.8
Estimated audience size1,621,073
Fig. 03

Age distribution

Ø 41.8
average years
Age distribution of the Gazet van Antwerpen audience in Belgium
Age bracketShare%
16-1915%
20-2919%
30-3917%
40-4922%
50+27%
Fig. 04

Worldwide distribution

82.8%

of the worldwide Gazet van Antwerpen audience comes from Belgium.

Worldwide audience distribution share by country for Gazet van Antwerpen
CountryShare
Belgium82.8%
Netherlands10.2%
France1.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Belgium average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gazet van Antwerpen audience in Belgium is strongest.

Fig. 05

Top regions by affinity

Gazet van Antwerpen fans by region: top regions in Belgium
#RegionReachAffinity×
01Antwerp~900K7.07×
02Limburg~70K0.96×
03Flemish Brabant~100K0.85×
04East Flanders~100K0.83×
05West Flanders~80K0.60×
06Walloon Brabant~20K0.40×
07Brussels~40K0.38×
08Province of Namur~30K0.34×
09Luxembourg~10K0.31×
10Hainaut~40K0.22×
11Liege~30K0.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gazet van Antwerpen audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gazet van Antwerpen audience
#·InterestCategoryAffinity×
01Royal Antwerp F.C.Sports3.18×
02KV MechelenSports2.88×
03Standard LiègeSports2.33×
04Royale Union Saint-GilloiseSports2.33×
05Kevin De BruyneSports2.33×
06Cercle Brugge K.S.V.Sports2.33×
07Vincent KompanySports2.33×
08Foot MercatoSports2.33×
09Belgian Pro LeagueSports2.33×
10K.A.A. GentSports2.06×
11Belgium national football teamSports1.99×
12Rugby leagueSports1.90×
13Club Brugge KVSports1.89×
14K.R.C. GenkSports1.87×
15FC Bayern MunichSports1.85×
16Mixed martial artsSports1.84×
17Max VerstappenSports1.76×
18MotorsportCars & Mobility1.67×
19CasinoGames1.62×
20Sustainable energyHome & Garden1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gazet van Antwerpen audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Gazet van Antwerpen audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.48×
Family OrientationCONSERVATISM1.32×
Quality AwarenessPREMIUM1.25×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Gazet van Antwerpen audience · Rather not
TraitClusterDeviationScore
Urban LifestyleOPEN0.77×
MindfulnessBALANCE0.83×
IndividualismJOY0.85×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Gazet van Antwerpen have in Belgium?

Gazet van Antwerpen has an estimated audience of 1,621,073 people in Belgium, concentrated in Antwerp and East Flanders.

02

What is the gender split and age of Gazet van Antwerpen fans?

59.8% of Gazet van Antwerpen fans are female, 40.2% are male, with an average age of 41.8 years.

03

Which brands do Gazet van Antwerpen fans like most?

Gazet van Antwerpen fans show strongest brand affinity for Club Brugge KV (1.89×), Royal Antwerp F.C. (3.18×), and Standard Liège (2.33×) over the country average.

04

Where do Gazet van Antwerpen fans live in Belgium?

Gazet van Antwerpen fans in Belgium are most concentrated in Antwerp (reach ~900K), East Flanders (reach ~100K), and Flemish Brabant (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Gazet van Antwerpen fans also like?

Beyond Gazet van Antwerpen itself, the audience over-indexes on Royal Antwerp F.C. (3.18×), Standard Liège (2.33×), KV Mechelen (2.88×), and K.R.C. Genk (1.87×) compared to the Belgium average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Belgium who actively search for Gazet van Antwerpen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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