A data profile of the people who buy, follow and care about Le Monde in Belgium — modelled from more than twelve digital signal sources. Le Monde has an estimated audience of 1,446,188 people in Belgium.
The average Le Monde fan in Belgium is 40.8 years old, balanced, and lives primarily in Liege.
The audience is concentrated in Liege, Hainaut, Flemish Brabant.
Top brand affinities include Le Soir, Lotto Sport Italia, RTBF, with strongest over-indexing on Le Soir (2.03× the country average).
Demographically, the Le Monde audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Pet Ownership, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Le Monde fan in Belgium is balanced, around 40.8 years old, with strong Pet Ownership tendencies and a notable affinity for Le Soir.
The key figures that characterise the Le Monde profile in Belgium.
54.1% are female, 45.9% are male, average age 40.8.
| Metric | Value |
|---|---|
| Female | 54.1% |
| Male | 45.9% |
| Average age | 40.8 |
| Estimated audience size | 1,446,188 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 19% | |
| 30-39 | 17% | |
| 40-49 | 21% | |
| 50+ | 26% |
Where the Le Monde audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Walloon Brabant | ~90K | 2.43× | |
| 02 | Liege | ~200K | 1.61× | |
| 03 | Province of Namur | ~100K | 1.47× | |
| 04 | Luxembourg | ~50K | 1.36× | |
| 05 | Hainaut | ~200K | 1.15× | |
| 06 | Flemish Brabant | ~100K | 1.03× | |
| 07 | Antwerp | ~70K | 0.44× | |
| 08 | West Flanders | ~30K | 0.26× | |
| 09 | East Flanders | ~30K | 0.20× | |
| 10 | Limburg | ~10K | 0.15× |
The strongest cross-interests of the Le Monde audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Como | Travel & Leisure | 2.64× | ||
| 02 | Le Figaro | News | 2.52× | ||
| 03 | L'Équipe | Sports | 2.33× | ||
| 04 | Domain Name System | Internet & Social Media | 2.28× | ||
| 05 | La Libre Belgique | News | 2.26× | ||
| 06 | Paris Match | News | 2.24× | ||
| 07 | Top-level domain | Technology & Electronics | 2.17× | ||
| 08 | Foot Mercato | Sports | 2.11× | ||
| 09 | La Dernière Heure | Sports | 2.06× | ||
| 10 | Generic top-level domain | Technology & Electronics | 2.05× | ||
| 11 | Le Soir | News | 2.03× | ||
| 12 | Guillaume Canet | Movies & TV | 1.85× | ||
| 13 | RTBF | Movies & TV | 1.84× | ||
| 14 | Google Docs | Internet & Social Media | 1.81× | ||
| 15 | City of London | Travel & Leisure | 1.79× | ||
| 16 | Lotto Sport Italia | Sports | 1.78× | ||
| 17 | Facebook Messenger | Internet & Social Media | 1.75× | ||
| 18 | Orange (UK) | Technology & Electronics | 1.63× | ||
| 19 | Paris | Travel & Leisure | 1.62× | ||
| 20 | Nice | Travel & Leisure | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.00× | |
| Patriotism | CONSERVATISM | 0.84× | |
| Early Adopter Mentality | POWER | 0.83× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.57× | |
| Social Media Usage | JOY | 0.62× | |
| Design Affinity | PREMIUM | 0.79× |
Le Monde has an estimated audience of 1,446,188 people in Belgium, concentrated in Liege and Hainaut.
54.1% of Le Monde fans are female, 45.9% are male, with an average age of 40.8 years.
Le Monde fans show strongest brand affinity for Le Soir (2.03×), Lotto Sport Italia (1.78×), and RTBF (1.84×) over the country average.
Le Monde fans in Belgium are most concentrated in Liege (reach ~200K), Hainaut (reach ~200K), and Flemish Brabant (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Le Monde itself, the audience over-indexes on Lotto Sport Italia (1.78×), RTBF (1.84×), Domain Name System (2.28×), and Top-level domain (2.17×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Le Monde. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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