A data profile of the people who buy, follow and care about Top-level domain in Belgium — modelled from more than twelve digital signal sources. Top-level domain has an estimated audience of 1,534,613 people in Belgium.
Top-level domain has an estimated audience of 1,534,613 people in Belgium. 51.0% are female, 49.0% are male, average age 40.6. Top brand affinities: Le Monde, Suzuki, Le Figaro, Solar energy, Innovation.
Top brand affinities include Le Monde, Suzuki, Le Figaro, with strongest over-indexing on Le Monde (2.17× the country average).
Demographically, the Top-level domain audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Convenience Orientation, Spirituality.
The typical Top-level domain fan in Belgium is balanced, around 40.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Le Monde.
The key figures that characterise the Top-level domain profile in Belgium.
51.0% are female, 49.0% are male, average age 40.6.
| Metric | Value |
|---|---|
| Female | 51.0% |
| Male | 49.0% |
| Average age | 40.6 |
| Estimated audience size | 1,534,613 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 21% |
of the worldwide Top-level domain audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 14.9% |
| Italy | 8.0% |
| France | 7.6% |
The strongest cross-interests of the Top-level domain audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Zoom lens | Technology & Electronics | 4.01× | ||
| 02 | Suzuki | Cars & Mobility | 3.50× | ||
| 03 | Le Parisien | News | 2.96× | ||
| 04 | Tinder | Internet & Social Media | 2.87× | ||
| 05 | Orange (fruit) | Food & Beverages | 2.80× | ||
| 06 | Controlled-access highway | Travel & Leisure | 2.65× | ||
| 07 | Hyundai | Cars & Mobility | 2.24× | ||
| 08 | Le Figaro | News | 2.20× | ||
| 09 | Le Monde | News | 2.17× | ||
| 10 | Solar energy | Home & Garden | 1.89× | ||
| 11 | Catholic Church | Politics & Society | 1.82× | ||
| 12 | Toyota | Cars & Mobility | 1.81× | ||
| 13 | Innovation | Business & Career | 1.70× | ||
| 14 | Citroën | Cars & Mobility | 1.68× | ||
| 15 | MotoGP | Sports | 1.65× | ||
| 16 | Electric vehicle | Cars & Mobility | 1.64× | ||
| 17 | Volvo | Cars & Mobility | 1.59× | ||
| 18 | Car rentals | Cars & Mobility | 1.54× | ||
| 19 | Convenience store | Food & Beverages | 1.54× | ||
| 20 | Peugeot | Cars & Mobility | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.54× | |
| Spirituality | BALANCE | 1.31× | |
| Tradition | CONSERVATISM | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.55× | |
| Mindfulness | BALANCE | 0.57× | |
| Price Sensitivity | PREMIUM | 0.72× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Top-level domain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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