Top-level domain Audience in France

Top-level domain has an estimated audience of 12,662,549 people in France. 50.7% are female, 49.3% are male, average age 41.1. Top brand affinities: Real property, Myspace, Big Time Rush, Winx Club, Vince McMahon.

Top brand affinities include Real property, Myspace, Big Time Rush, with strongest over-indexing on Real property (2.42× the country average). Demographically, the Top-level domain audience skews balanced with an average age of 41.1, and over-indexes on personality traits such as Extroversion, Mindfulness.

Category: Technology & Electronics · Type: Topic

Demographics of Top-level domain fans

Demographic split for Top-level domain audience in France
MetricValue
Female50.7%
Male49.3%
Average age41.1
Estimated audience size12,662,549

Audience persona

The typical Top-level domain fan in France is balanced, around 41.1 years old, with strong Extroversion tendencies and a notable affinity for Real property.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Top-level domain audience
BrandAffinityCategory
Real property2.42×Home & Garden
Myspace20×Internet & Social Media
Big Time Rush20×Movies & TV
Winx Club20×Movies & TV
Vince McMahon19.6×Sports
ICarly20×Movies & TV
Lidl1.52×Shopping
Jerry Seinfeld20×Movies & TV
Baby food3.55×Kids & Family
Malcolm in the Middle5.43×Movies & TV
Wayne Rooney14.66×Sports
Google Voice13.85×Technology & Electronics
Western Union2.53×Business & Career
David Hockney5.47×Arts & Culture
Tom and Jerry8.5×Movies & TV
Black Friday (shopping)1.61×Shopping
Francesco Totti20×Sports
Hackers11.49×Movies & TV
American Vintage3.71×Fashion & Accessoires
Temple Run16.19×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Top-level domain audience
TraitClusterScore
ExtroversionTHRILL1.14
MindfulnessBALANCE1.12
PatriotismCONSERVATISM1.02
Price SensitivityPREMIUM0.99
Social Media UsageJOY0.91
Convenience OrientationPREMIUM0.88

Worldwide distribution

Worldwide audience distribution share by country for Top-level domain
CountryShare
United States14.9%
Italy8.0%
France7.6%

See Top-level domain audiences in other countries

More Technology & Electronics audiences in France

How to read this data

Audience size is the estimated number of people in France who actively search for Top-level domain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.