A data profile of the people who buy, follow and care about Top-level domain in Canada — modelled from more than twelve digital signal sources. Top-level domain has an estimated audience of 3,669,337 people in Canada.
Top-level domain has an estimated audience of 3,669,337 people in Canada. 50.9% are female, 49.1% are male, average age 40.2. Top brand affinities: Real property, Montreal Canadiens, Catholic Church, Sarcasm, Hardware store.
Top brand affinities include Real property, Montreal Canadiens, Catholic Church, with strongest over-indexing on Real property (2.81× the country average).
Demographically, the Top-level domain audience skews balanced with an average age of 40.2, and over-indexes on personality traits such as Spirituality, Convenience Orientation.
The typical Top-level domain fan in Canada is balanced, around 40.2 years old, with strong Spirituality tendencies and a notable affinity for Real property.
The key figures that characterise the Top-level domain profile in Canada.
50.9% are female, 49.1% are male, average age 40.2.
| Metric | Value |
|---|---|
| Female | 50.9% |
| Male | 49.1% |
| Average age | 40.2 |
| Estimated audience size | 3,669,337 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 24% |
of the worldwide Top-level domain audience comes from Canada.
| Country | Share |
|---|---|
| United States | 14.9% |
| Italy | 8.0% |
| France | 7.6% |
The strongest cross-interests of the Top-level domain audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tinder | Internet & Social Media | 4.04× | ||
| 02 | Automatic transmission | Cars & Mobility | 3.49× | ||
| 03 | Catholic Church | Politics & Society | 3.22× | ||
| 04 | Hormone | Health | 3.22× | ||
| 05 | Sarcasm | Politics & Society | 2.86× | ||
| 06 | Real property | Home & Garden | 2.81× | ||
| 07 | Tampa Bay Lightning | Sports | 2.39× | ||
| 08 | Hypermarket | Shopping | 2.35× | ||
| 09 | Immigration | Politics & Society | 2.18× | ||
| 10 | Convenience store | Food & Beverages | 2.00× | ||
| 11 | Tabloid (newspaper format) | Literature | 1.85× | ||
| 12 | Virtual reality | Technology & Electronics | 1.79× | ||
| 13 | Hardware store | Home & Garden | 1.77× | ||
| 14 | United Parcel Service | Business & Career | 1.75× | ||
| 15 | Western Union | Business & Career | 1.74× | ||
| 16 | Solar energy | Home & Garden | 1.74× | ||
| 17 | Discount stores | Shopping | 1.73× | ||
| 18 | Dentistry | Business & Career | 1.70× | ||
| 19 | Real estate broker | Home & Garden | 1.66× | ||
| 20 | Montreal Canadiens | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.64× | |
| Convenience Orientation | PREMIUM | 1.46× | |
| Need for Security | CONSERVATISM | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.57× | |
| Design Affinity | PREMIUM | 0.66× | |
| Mindfulness | BALANCE | 0.70× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Top-level domain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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