Top-level domain Audience in Spain
Top-level domain has an estimated audience of 5,653,571 people in Spain. 57.0% are female, 43.0% are male, average age 44.8. Top brand affinities: Aldi, TripAdvisor, Dentistry, MSN, Julio Iglesias.
Top brand affinities include Aldi, TripAdvisor, Dentistry, with strongest over-indexing on Aldi (2.56× the country average). Demographically, the Top-level domain audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Need for Security, Community Orientation.
Category: Technology & Electronics · Type: Topic
Demographics of Top-level domain fans
| Metric | Value |
|---|---|
| Female | 57.0% |
| Male | 43.0% |
| Average age | 44.8 |
| Estimated audience size | 5,653,571 |
Audience persona
The typical Top-level domain fan in Spain is more female, around 44.8 years old, with strong Need for Security tendencies and a notable affinity for Aldi.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Aldi | 2.56× | Shopping |
| TripAdvisor | 2.88× | Travel & Leisure |
| Dentistry | 3.72× | Business & Career |
| MSN | 2.27× | News |
| Julio Iglesias | 1.82× | Music & Radio |
| Movistar | 1.7× | Technology & Electronics |
| Wedding dress | 2.52× | Fashion & Accessoires |
| Player versus player | 4.67× | Games |
| Wikipedia | 1.92× | Internet & Social Media |
| CAC 40 | 1.8× | Business & Career |
| Black Friday (shopping) | 1.59× | Shopping |
| Mobile gambling | 4.02× | Games |
| Stradivarius | 1.54× | Shopping |
| Badoo | 1.81× | Internet & Social Media |
| Gambling | 1.59× | Games |
| Orange | 1.76× | Technology & Electronics |
| Conforama | 1.84× | Home & Garden |
| Lay's | 5.32× | Food & Beverages |
| Crunchyroll | 3.21× | Games |
| Online poker | 2.5× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.34 |
| Community Orientation | OPEN | 1.23 |
| Patriotism | CONSERVATISM | 0.99 |
| Price Sensitivity | PREMIUM | 0.99 |
| Indulgence | JOY | 0.94 |
| Family Orientation | CONSERVATISM | 0.94 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.9% |
| Italy | 8.0% |
| France | 7.6% |
See Top-level domain audiences in other countries
- Top-level domain — Germany
- Top-level domain — United States
- Top-level domain — United Kingdom
- Top-level domain — France
- Top-level domain — Italy
- Top-level domain — Brazil
- Top-level domain — Japan
- Top-level domain — South Korea
- Top-level domain — India
- Top-level domain — Canada
- Top-level domain — Mexico
More Technology & Electronics audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Top-level domain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.