A data profile of the people who buy, follow and care about Top-level domain in Spain — modelled from more than twelve digital signal sources. Top-level domain has an estimated audience of 5,653,571 people in Spain.
Top-level domain has an estimated audience of 5,653,571 people in Spain. 57.0% are female, 43.0% are male, average age 44.8. Top brand affinities: Aldi, Rayo Vallecano, Real property, Badoo, Volunteering.
Top brand affinities include Aldi, Rayo Vallecano, Real property, with strongest over-indexing on Aldi (1.91× the country average).
Demographically, the Top-level domain audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Patriotism, Need for Security.
The typical Top-level domain fan in Spain is more female, around 44.8 years old, with strong Patriotism tendencies and a notable affinity for Aldi.
The key figures that characterise the Top-level domain profile in Spain.
57.0% are female, 43.0% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 57.0% |
| Male | 43.0% |
| Average age | 44.8 |
| Estimated audience size | 5,653,571 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 15% | |
| 30-39 | 25% | |
| 40-49 | 28% | |
| 50+ | 27% |
of the worldwide Top-level domain audience comes from Spain.
| Country | Share |
|---|---|
| United States | 14.9% |
| Italy | 8.0% |
| France | 7.6% |
The strongest cross-interests of the Top-level domain audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mobile gambling | Games | 4.02× | ||
| 02 | Rayo Vallecano | Travel & Leisure | 3.72× | ||
| 03 | Satire | Literature | 3.01× | ||
| 04 | Real property | Home & Garden | 2.45× | ||
| 05 | Volunteering | Politics & Society | 2.33× | ||
| 06 | Dentistry | Business & Career | 2.22× | ||
| 07 | Badoo | Internet & Social Media | 2.20× | ||
| 08 | TripAdvisor | Travel & Leisure | 1.95× | ||
| 09 | Betfair | Games | 1.95× | ||
| 10 | Aldi | Shopping | 1.91× | ||
| 11 | Refrigerator | Home & Garden | 1.87× | ||
| 12 | Bruce Willis | Movies & TV | 1.86× | ||
| 13 | Omegle | Internet & Social Media | 1.86× | ||
| 14 | Girona FC | Sports | 1.82× | ||
| 15 | Western Union | Business & Career | 1.72× | ||
| 16 | Genetics | Kids & Family | 1.71× | ||
| 17 | Preventive healthcare | Health | 1.68× | ||
| 18 | Michael Jackson | Music & Radio | 1.65× | ||
| 19 | Anthropology | Business & Career | 1.62× | ||
| 20 | Loterías y Apuestas del Estado | Games | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.51× | |
| Need for Security | CONSERVATISM | 1.32× | |
| Quality Awareness | PREMIUM | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.76× | |
| Mindfulness | BALANCE | 0.78× | |
| Luxury Orientation | PREMIUM | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Top-level domain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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