Top-level domain Audience in Italy
Top-level domain has an estimated audience of 13,317,461 people in Italy. 50.6% are female, 49.4% are male, average age 43.1. Top brand affinities: Leggo, GoDaddy, Reiki, corriere dello sport, Lercio.
Top brand affinities include Leggo, GoDaddy, Reiki, with strongest over-indexing on Leggo (16.11× the country average). Demographically, the Top-level domain audience skews balanced with an average age of 43.1, and over-indexes on personality traits such as Community Orientation, Patriotism.
Category: Technology & Electronics · Type: Topic
Demographics of Top-level domain fans
| Metric | Value |
|---|---|
| Female | 50.6% |
| Male | 49.4% |
| Average age | 43.1 |
| Estimated audience size | 13,317,461 |
Audience persona
The typical Top-level domain fan in Italy is balanced, around 43.1 years old, with strong Community Orientation tendencies and a notable affinity for Leggo.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Leggo | 16.11× | News |
| GoDaddy | 37.74× | Technology & Electronics |
| Reiki | 23.13× | Health |
| corriere dello sport | 4.8× | Sports |
| Lercio | 13.6× | News |
| ANSA.it | 9.36× | News |
| Irama | 10.93× | Music & Radio |
| Nelson Mandela | 11.5× | Politics & Society |
| Computer servers | 5.06× | Technology & Electronics |
| Valpolicella | 11.81× | Travel & Leisure |
| Mascarpone | 11.88× | Food & Beverages |
| Crédit Agricole | 3.16× | Business & Career |
| Crystal healing | 7.58× | Health |
| Progressive rock | 2.88× | Music & Radio |
| Horoscope | 3.75× | Health |
| Negroni | 16.51× | Food & Beverages |
| Gay bar | 10.63× | Politics & Society |
| Dentistry | 3.14× | Business & Career |
| UNHCR | 17.48× | Politics & Society |
| Gnocchi | 5.81× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.22 |
| Patriotism | CONSERVATISM | 1.08 |
| Need for Security | CONSERVATISM | 1.02 |
| Price Sensitivity | PREMIUM | 0.98 |
| Pet Ownership | JOY | 0.94 |
| Career Orientation | POWER | 0.94 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.9% |
| Italy | 8.0% |
| France | 7.6% |
See Top-level domain audiences in other countries
- Top-level domain — Germany
- Top-level domain — United States
- Top-level domain — United Kingdom
- Top-level domain — France
- Top-level domain — Spain
- Top-level domain — Brazil
- Top-level domain — Japan
- Top-level domain — South Korea
- Top-level domain — India
- Top-level domain — Canada
- Top-level domain — Mexico
More Technology & Electronics audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
How to read this data
Audience size is the estimated number of people in Italy who actively search for Top-level domain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.