A data profile of the people who buy, follow and care about Top-level domain in Italy — modelled from more than twelve digital signal sources. Top-level domain has an estimated audience of 13,317,461 people in Italy.
Top-level domain has an estimated audience of 13,317,461 people in Italy. 50.6% are female, 49.4% are male, average age 43.1. Top brand affinities: GoDaddy, corriere dello sport, WhatsApp, Wikipedia, Personal finance.
Top brand affinities include GoDaddy, corriere dello sport, WhatsApp, with strongest over-indexing on GoDaddy (53.88× the country average).
Demographically, the Top-level domain audience skews balanced with an average age of 43.1, and over-indexes on personality traits such as Convenience Orientation, Need for Security.
The typical Top-level domain fan in Italy is balanced, around 43.1 years old, with strong Convenience Orientation tendencies and a notable affinity for GoDaddy.
The key figures that characterise the Top-level domain profile in Italy.
50.6% are female, 49.4% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 50.6% |
| Male | 49.4% |
| Average age | 43.1 |
| Estimated audience size | 13,317,461 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 23% | |
| 40-49 | 24% | |
| 50+ | 26% |
of the worldwide Top-level domain audience comes from Italy.
| Country | Share |
|---|---|
| United States | 14.9% |
| Italy | 8.0% |
| France | 7.6% |
The strongest cross-interests of the Top-level domain audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | GoDaddy | Technology & Electronics | 53.88× | ||
| 02 | Computer servers | Technology & Electronics | 4.08× | ||
| 03 | Web conferencing | Technology & Electronics | 3.47× | ||
| 04 | corriere dello sport | Sports | 3.38× | ||
| 05 | Wikipedia | Internet & Social Media | 2.88× | ||
| 06 | Demi Moore | Movies & TV | 2.83× | ||
| 07 | Satire | Literature | 2.39× | ||
| 08 | Mediaset | Technology & Electronics | 2.36× | ||
| 09 | Adriatic Sea | Travel & Leisure | 2.07× | ||
| 10 | Internet & Social Media | 1.93× | |||
| 11 | Champagne | Food & Beverages | 1.82× | ||
| 12 | Sky TG24 | Movies & TV | 1.81× | ||
| 13 | Singer-songwriter | Music & Radio | 1.80× | ||
| 14 | Genetics | Kids & Family | 1.72× | ||
| 15 | Travel website | Travel & Leisure | 1.66× | ||
| 16 | Personal finance | Business & Career | 1.63× | ||
| 17 | Borsa Italiana | Business & Career | 1.60× | ||
| 18 | Financial services | Business & Career | 1.59× | ||
| 19 | Volunteering | Politics & Society | 1.58× | ||
| 20 | AutoScout24 | Cars & Mobility | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.22× | |
| Need for Security | CONSERVATISM | 1.14× | |
| Community Orientation | OPEN | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.73× | |
| Extroversion | THRILL | 0.77× | |
| Luxury Orientation | PREMIUM | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Top-level domain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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