A data profile of the people who buy, follow and care about Top-level domain in Austria — modelled from more than twelve digital signal sources. Top-level domain has an estimated audience of 926,374 people in Austria.
Top-level domain has an estimated audience of 926,374 people in Austria. 49.9% are female, 50.1% are male, average age 41.8. Top brand affinities: Kronen Zeitung, WhatsApp, Politics, Hobby, Hair products.
Top brand affinities include Kronen Zeitung, WhatsApp, Politics, with strongest over-indexing on Kronen Zeitung (1.93× the country average).
Demographically, the Top-level domain audience skews balanced with an average age of 41.8, and over-indexes on personality traits such as Convenience Orientation, Social Media Usage.
The typical Top-level domain fan in Austria is balanced, around 41.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Kronen Zeitung.
The key figures that characterise the Top-level domain profile in Austria.
49.9% are female, 50.1% are male, average age 41.8.
| Metric | Value |
|---|---|
| Female | 49.9% |
| Male | 50.1% |
| Average age | 41.8 |
| Estimated audience size | 926,374 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 21% | |
| 30-39 | 23% | |
| 40-49 | 26% | |
| 50+ | 21% |
of the worldwide Top-level domain audience comes from Austria.
| Country | Share |
|---|---|
| United States | 14.9% |
| Italy | 8.0% |
| France | 7.6% |
The strongest cross-interests of the Top-level domain audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Firefox | Internet & Social Media | 3.85× | ||
| 02 | Tinder | Internet & Social Media | 2.82× | ||
| 03 | Gambling | Games | 2.14× | ||
| 04 | Newsletter | Technology & Electronics | 2.02× | ||
| 05 | First-person shooter games | Games | 1.97× | ||
| 06 | Internet & Social Media | 1.94× | |||
| 07 | Kronen Zeitung | News | 1.93× | ||
| 08 | Politics | Politics & Society | 1.90× | ||
| 09 | Real estate broker | Home & Garden | 1.88× | ||
| 10 | Bicycle | Cars & Mobility | 1.86× | ||
| 11 | Distilled beverage | Food & Beverages | 1.80× | ||
| 12 | Hobby | Home & Garden | 1.79× | ||
| 13 | Blues music | Music & Radio | 1.78× | ||
| 14 | Italian cuisine | Food & Beverages | 1.76× | ||
| 15 | Lingerie | Fashion & Accessoires | 1.75× | ||
| 16 | Toys | Games | 1.74× | ||
| 17 | Instant messaging | Internet & Social Media | 1.71× | ||
| 18 | Hair products | Beauty & Wellness | 1.61× | ||
| 19 | Black Friday (shopping) | Shopping | 1.57× | ||
| 20 | Freeware | Technology & Electronics | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.42× | |
| Social Media Usage | JOY | 1.33× | |
| Price Sensitivity | PREMIUM | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.82× | |
| Patriotism | CONSERVATISM | 0.88× | |
| Healthy Lifestyle | BALANCE | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Top-level domain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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