A data profile of the people who buy, follow and care about Paris in Belgium — modelled from more than twelve digital signal sources. Paris has an estimated audience of 1,644,344 people in Belgium.
The average Paris fan in Belgium is 40.7 years old, more female, and lives primarily in Hainaut.
The audience is concentrated in Hainaut, Brussels, Liege.
Top brand affinities include Le Soir, RTBF, Nice, with strongest over-indexing on Le Soir (1.64× the country average).
Demographically, the Paris audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Paris fan in Belgium is more female, around 40.7 years old, with strong Sustainability tendencies and a notable affinity for Le Soir.
The key figures that characterise the Paris profile in Belgium.
59.8% are female, 40.2% are male, average age 40.7.
| Metric | Value |
|---|---|
| Female | 59.8% |
| Male | 40.2% |
| Average age | 40.7 |
| Estimated audience size | 1,644,344 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 20% | |
| 30-39 | 17% | |
| 40-49 | 20% | |
| 50+ | 26% |
of the worldwide Paris audience comes from Belgium.
| Country | Share |
|---|---|
| France | 14.2% |
| United States | 11.9% |
| United Kingdom | 6.2% |
Where the Paris audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Brussels | ~200K | 1.84× | |
| 02 | Liege | ~200K | 1.45× | |
| 03 | Hainaut | ~200K | 1.44× | |
| 04 | Province of Namur | ~90K | 1.15× | |
| 05 | Walloon Brabant | ~50K | 1.08× | |
| 06 | Luxembourg | ~50K | 1.07× | |
| 07 | Flemish Brabant | ~100K | 0.93× | |
| 08 | Antwerp | ~100K | 0.66× | |
| 09 | East Flanders | ~90K | 0.52× | |
| 10 | West Flanders | ~70K | 0.51× | |
| 11 | Limburg | ~30K | 0.38× |
The strongest cross-interests of the Paris audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | France Football | Sports | 3.55× | ||
| 02 | Foot Mercato | Sports | 3.16× | ||
| 03 | SNCF | Cars & Mobility | 3.14× | ||
| 04 | Departments of France | Politics & Society | 2.19× | ||
| 05 | L'Équipe | Sports | 2.16× | ||
| 06 | Patrick Bruel | Music & Radio | 2.13× | ||
| 07 | MSN | News | 2.12× | ||
| 08 | Star Academy | Movies & TV | 1.94× | ||
| 09 | TF1 | Movies & TV | 1.93× | ||
| 10 | RTBF | Movies & TV | 1.92× | ||
| 11 | Democracy | Politics & Society | 1.90× | ||
| 12 | Boulanger | Shopping | 1.73× | ||
| 13 | Convenience store | Food & Beverages | 1.73× | ||
| 14 | Rome | Travel & Leisure | 1.71× | ||
| 15 | Ticketmaster | Travel & Leisure | 1.67× | ||
| 16 | Le Soir | News | 1.64× | ||
| 17 | Pâtisserie | Food & Beverages | 1.60× | ||
| 18 | Le Figaro | News | 1.60× | ||
| 19 | Nice | Travel & Leisure | 1.59× | ||
| 20 | Intermarché | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.73× | |
| Early Adopter Mentality | POWER | 1.39× | |
| Urban Lifestyle | OPEN | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.91× | |
| Travelling | THRILL | 0.99× | |
| Design Affinity | PREMIUM | 1.05× |
Paris has an estimated audience of 1,644,344 people in Belgium, concentrated in Hainaut and Brussels.
59.8% of Paris fans are female, 40.2% are male, with an average age of 40.7 years.
Paris fans show strongest brand affinity for Le Soir (1.64×), RTBF (1.92×), and Nice (1.59×) over the country average.
Paris fans in Belgium are most concentrated in Hainaut (reach ~200K), Brussels (reach ~200K), and Liege (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Paris itself, the audience over-indexes on RTBF (1.92×), Nice (1.59×), Foot Mercato (3.16×), and Intermarché (1.5×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Paris. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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