A data profile of the people who buy, follow and care about Antwerp in Belgium — modelled from more than twelve digital signal sources. Antwerp has an estimated audience of 4,289,079 people in Belgium.
The average Antwerp fan in Belgium is 44.9 years old, balanced, and lives primarily in Antwerp.
The audience is concentrated in Antwerp, East Flanders, Brussels.
The key figures that characterise the Antwerp profile in Belgium.
53.1% are female, 46.9% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 53.1% |
| Male | 46.9% |
| Average age | 44.9 |
| Estimated audience size | 4,289,079 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 17% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 35% |
of the worldwide Antwerp audience comes from Belgium.
| Country | Share |
|---|---|
| Belgium | 50.5% |
| Netherlands | 10.3% |
| France | 5.3% |
Where the Antwerp audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Antwerp | ~900K | 5.28× | |
| 02 | Brussels | ~300K | 1.16× | |
| 03 | East Flanders | ~400K | 0.96× | |
| 04 | Flemish Brabant | ~300K | 0.85× | |
| 05 | West Flanders | ~300K | 0.80× | |
| 06 | Limburg | ~100K | 0.73× | |
| 07 | Luxembourg | ~40K | 0.34× | |
| 08 | Walloon Brabant | ~30K | 0.30× | |
| 09 | Liege | ~100K | 0.28× | |
| 10 | Hainaut | ~100K | 0.27× | |
| 11 | Province of Namur | ~50K | 0.27× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Antwerp. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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