A data profile of the people who buy, follow and care about Charleroi in Belgium — modelled from more than twelve digital signal sources. Charleroi has an estimated audience of 3,075,449 people in Belgium.
The average Charleroi fan in Belgium is 40.3 years old, more female, and lives primarily in Hainaut.
The audience is concentrated in Hainaut, Brussels, Liege.
Demographically, the Charleroi audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Patriotism, Need for Security.
The key figures that characterise the Charleroi profile in Belgium.
56.1% are female, 43.9% are male, average age 40.3.
| Metric | Value |
|---|---|
| Female | 56.1% |
| Male | 43.9% |
| Average age | 40.3 |
| Estimated audience size | 3,075,449 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 21% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 23% |
Where the Charleroi audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hainaut | ~900K | 3.19× | |
| 02 | Province of Namur | ~200K | 1.48× | |
| 03 | Walloon Brabant | ~100K | 1.24× | |
| 04 | Brussels | ~300K | 1.21× | |
| 05 | Liege | ~200K | 0.81× | |
| 06 | Flemish Brabant | ~200K | 0.73× | |
| 07 | Luxembourg | ~50K | 0.66× | |
| 08 | Antwerp | ~200K | 0.57× | |
| 09 | East Flanders | ~100K | 0.44× | |
| 10 | West Flanders | ~100K | 0.41× | |
| 11 | Limburg | ~50K | 0.36× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.30× | |
| Need for Security | CONSERVATISM | 1.19× | |
| Family Orientation | CONSERVATISM | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.74× | |
| Pet Ownership | JOY | 0.85× | |
| Price Sensitivity | PREMIUM | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Charleroi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.