A data profile of the people who buy, follow and care about Ghent in Belgium — modelled from more than twelve digital signal sources. Ghent has an estimated audience of 3,719,099 people in Belgium.
The average Ghent fan in Belgium is 44.0 years old, balanced, and lives primarily in East Flanders.
The audience is concentrated in East Flanders, West Flanders, Antwerp.
Top brand affinities include Luxembourg, City of Brussels, Germany, with strongest over-indexing on Luxembourg (2.89× the country average).
Demographically, the Ghent audience skews balanced with an average age of 44.0, and over-indexes on personality traits such as Need for Security, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Ghent fan in Belgium is balanced, around 44.0 years old, with strong Need for Security tendencies and a notable affinity for Luxembourg.
The key figures that characterise the Ghent profile in Belgium.
53.0% are female, 47.0% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 53.0% |
| Male | 47.0% |
| Average age | 44.0 |
| Estimated audience size | 3,719,099 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 17% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 34% |
of the worldwide Ghent audience comes from Belgium.
| Country | Share |
|---|---|
| Belgium | 57.4% |
| Netherlands | 7.2% |
| France | 5.6% |
Where the Ghent audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | East Flanders | ~900K | 3.98× | |
| 02 | West Flanders | ~600K | 1.89× | |
| 03 | Antwerp | ~500K | 1.17× | |
| 04 | Brussels | ~300K | 1.01× | |
| 05 | Flemish Brabant | ~300K | 0.99× | |
| 06 | Limburg | ~200K | 0.86× | |
| 07 | Luxembourg | ~40K | 0.37× | |
| 08 | Walloon Brabant | ~30K | 0.36× | |
| 09 | Liege | ~100K | 0.32× | |
| 10 | Province of Namur | ~50K | 0.31× | |
| 11 | Hainaut | ~100K | 0.27× |
The strongest cross-interests of the Ghent audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Crossword | Games | 3.14× | ||
| 02 | Luxembourg | Travel & Leisure | 2.89× | ||
| 03 | City of Brussels | Travel & Leisure | 2.57× | ||
| 04 | Germany | Travel & Leisure | 2.22× | ||
| 05 | Stuttgart | Travel & Leisure | 2.00× | ||
| 06 | Netherlands | Travel & Leisure | 1.73× | ||
| 07 | Lodging | Travel & Leisure | 1.71× | ||
| 08 | Pizza | Food & Beverages | 1.70× | ||
| 09 | Baggage | Fashion & Accessoires | 1.70× | ||
| 10 | Creative Commons | Technology & Electronics | 1.66× | ||
| 11 | Kinepolis | Movies & TV | 1.62× | ||
| 12 | Greece | Travel & Leisure | 1.61× | ||
| 13 | Amsterdam | Travel & Leisure | 1.58× | ||
| 14 | Volunteering | Politics & Society | 1.56× | ||
| 15 | Dinner | Food & Beverages | 1.55× | ||
| 16 | Starter home | Home & Garden | 1.54× | ||
| 17 | Self-employment | Business & Career | 1.54× | ||
| 18 | Video on demand | Movies & TV | 1.52× | ||
| 19 | Deal of the day | Shopping | 1.52× | ||
| 20 | Bol.com | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.31× | |
| Individualism | JOY | 1.29× | |
| Patriotism | CONSERVATISM | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.82× | |
| Healthy Lifestyle | BALANCE | 0.87× | |
| Sustainability | BALANCE | 0.91× |
Ghent has an estimated audience of 3,719,099 people in Belgium, concentrated in East Flanders and West Flanders.
53.0% of Ghent fans are female, 47.0% are male, with an average age of 44.0 years.
Ghent fans show strongest brand affinity for Luxembourg (2.89×), City of Brussels (2.57×), and Germany (2.22×) over the country average.
Ghent fans in Belgium are most concentrated in East Flanders (reach ~900K), West Flanders (reach ~600K), and Antwerp (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Ghent itself, the audience over-indexes on City of Brussels (2.57×), Germany (2.22×), Netherlands (1.73×), and Crossword (3.14×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Ghent. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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