A data profile of the people who buy, follow and care about Liège in Belgium — modelled from more than twelve digital signal sources. Liège has an estimated audience of 3,474,090 people in Belgium.
The average Liège fan in Belgium is 40.6 years old, balanced, and lives primarily in Liege.
The audience is concentrated in Liege, Hainaut, Brussels.
Demographically, the Liège audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Patriotism, Family Orientation.
The key figures that characterise the Liège profile in Belgium.
54.3% are female, 45.7% are male, average age 40.6.
| Metric | Value |
|---|---|
| Female | 54.3% |
| Male | 45.7% |
| Average age | 40.6 |
| Estimated audience size | 3,474,090 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 20% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 24% |
of the worldwide Liège audience comes from Belgium.
| Country | Share |
|---|---|
| Belgium | 65.1% |
| France | 13.3% |
| Netherlands | 3.6% |
Where the Liège audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Liege | ~800K | 5.24× | |
| 02 | Luxembourg | ~100K | 1.24× | |
| 03 | Province of Namur | ~200K | 1.11× | |
| 04 | Brussels | ~200K | 0.84× | |
| 05 | Walloon Brabant | ~80K | 0.84× | |
| 06 | Hainaut | ~300K | 0.70× | |
| 07 | Flemish Brabant | ~100K | 0.39× | |
| 08 | Limburg | ~40K | 0.27× | |
| 09 | Antwerp | ~80K | 0.23× | |
| 10 | West Flanders | ~60K | 0.22× | |
| 11 | East Flanders | ~70K | 0.20× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.20× | |
| Family Orientation | CONSERVATISM | 1.12× | |
| Career Orientation | POWER | 1.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.77× | |
| Price Sensitivity | PREMIUM | 0.80× | |
| Pet Ownership | JOY | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Liège. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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