Paris Audience in Germany
Paris has an estimated audience of 4,523,438 people in Germany. 67.5% are female, 32.5% are male, average age 37.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Coach, Cannes, El Corte Inglés, paul smith, Onet.pl.
The average Paris fan in Germany is 37.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Coach, Cannes, El Corte Inglés, with strongest over-indexing on Coach (3.68× the country average). Demographically, the Paris audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Paris fans
| Metric | Value |
|---|---|
| Female | 67.5% |
| Male | 32.5% |
| Average age | 37.7 |
| Estimated audience size | 4,523,438 |
Audience persona
The typical Paris fan in Germany is more female, around 37.7 years old, with strong Design Affinity tendencies and a notable affinity for Coach.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,183,722 | 1.2× |
| Bayern | 819,808 | 1.13× |
| Baden-Württemberg | 804,305 | 1.3× |
| Hessen | 408,559 | 1.19× |
| Niedersachsen | 404,679 | 0.92× |
| Rheinland-Pfalz | 273,096 | 1.2× |
| Berlin | 229,360 | 1.13× |
| Sachsen | 189,358 | 0.85× |
| Schleswig-Holstein | 138,409 | 0.85× |
| Brandenburg | 113,893 | 0.81× |
| Hamburg | 107,542 | 1.05× |
| Thüringen | 92,780 | 0.8× |
| Sachsen-Anhalt | 83,944 | 0.72× |
| Saarland | 70,700 | 1.27× |
| Mecklenburg-Vorpommern | 58,390 | 0.68× |
| Bremen | 34,370 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Coach | 3.68× | Fashion & Accessoires |
| Cannes | 3.93× | Travel & Leisure |
| El Corte Inglés | 3.51× | Shopping |
| paul smith | 3.62× | Fashion & Accessoires |
| Onet.pl | 1.88× | News |
| Maje | 2.93× | Shopping |
| Videography | 1.54× | Internet & Social Media |
| Challenges (magazine) | 3.74× | Business & Career |
| Isabel Marant | 1.59× | Fashion & Accessoires |
| Le Figaro | 2.87× | News |
| Wirtualna Polska | 1.85× | News |
| Galeries Lafayette | 1.73× | Shopping |
| Supermodel | 1.97× | Fashion & Accessoires |
| PUDELEK | 1.98× | News |
| Monaco | 1.95× | Travel & Leisure |
| Sézane | 2.11× | Fashion & Accessoires |
| Wrangler (jeans) | 2.3× | Fashion & Accessoires |
| And Other Stories | 1.98× | Shopping |
| Céline | 1.78× | Fashion & Accessoires |
| Le Point | 4× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.46 |
| Sustainability | BALANCE | 1.24 |
| Luxury Orientation | PREMIUM | 1.23 |
| Sports Activity | POWER | 1.19 |
| Indulgence | JOY | 1.16 |
| Creativity | OPEN | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 14.2% |
| United States | 11.9% |
| United Kingdom | 6.3% |
See Paris audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Paris have in Germany?
Paris has an estimated audience of 4,523,438 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Paris fans?
67.5% of Paris fans are female, 32.5% are male, with an average age of 37.7 years.
Which brands do Paris fans like most?
Paris fans show strongest brand affinity for Coach (3.68×), Cannes (3.93×), and El Corte Inglés (3.51×) over the country average.
Where do Paris fans live in Germany?
Paris fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,183,722), Bayern (reach 819,808), and Baden-Württemberg (reach 804,305). These three regions account for the largest share of the active audience.
What other brands do Paris fans also like?
Beyond Paris itself, the audience over-indexes on Cannes (3.93×), El Corte Inglés (3.51×), paul smith (3.62×), and Onet.pl (1.88×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Paris. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.