Paris Audience in Germany
A data profile of the people who buy, follow and care about Paris in Germany — modelled from more than twelve digital signal sources. Paris has an estimated audience of 4,523,438 people in Germany.
The average Paris fan in Germany is 37.7 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Coach, Cannes, El Corte Inglés, with strongest over-indexing on Coach (3.68× the country average).
Demographically, the Paris audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Individualism, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Paris fan in Germany is more female, around 37.7 years old, with strong Individualism tendencies and a notable affinity for Coach.
At a glance
The key figures that characterise the Paris profile in Germany.
Search interest · 12-month trend
Demographics of Paris fans
67.5% are female, 32.5% are male, average age 37.7.
Gender split
| Metric | Value |
|---|---|
| Female | 67.5% |
| Male | 32.5% |
| Average age | 37.7 |
| Estimated audience size | 4,523,438 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 21% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 15% |
Worldwide distribution
of the worldwide Paris audience comes from Germany.
| Country | Share |
|---|---|
| France | 14.2% |
| United States | 11.9% |
| United Kingdom | 6.2% |
Geography
Where the Paris audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Saarland | ~70K | 1.33× | |
| 02 | Baden-Württemberg | ~800K | 1.28× | |
| 03 | Rheinland-Pfalz | ~300K | 1.21× | |
| 04 | Hessen | ~400K | 1.18× | |
| 05 | Nordrhein-Westfalen | ~1M | 1.17× | |
| 06 | Bayern | ~800K | 1.10× | |
| 07 | Berlin | ~200K | 1.09× | |
| 08 | Hamburg | ~100K | 1.04× | |
| 09 | Bremen | ~40K | 0.93× | |
| 10 | Niedersachsen | ~400K | 0.91× | |
| 11 | Sachsen | ~200K | 0.85× | |
| 12 | Schleswig-Holstein | ~100K | 0.85× | |
| 13 | Thüringen | ~90K | 0.82× | |
| 14 | Brandenburg | ~100K | 0.81× | |
| 15 | Sachsen-Anhalt | ~90K | 0.74× | |
| 16 | Mecklenburg-Vorpommern | ~60K | 0.70× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Paris audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Le Point | News | 4.00× | ||
| 02 | Cannes | Travel & Leisure | 3.93× | ||
| 03 | Challenges (magazine) | Business & Career | 3.74× | ||
| 04 | Coach | Fashion & Accessoires | 3.68× | ||
| 05 | paul smith | Fashion & Accessoires | 3.62× | ||
| 06 | El Corte Inglés | Shopping | 3.51× | ||
| 07 | Maje | Shopping | 2.93× | ||
| 08 | Le Figaro | News | 2.87× | ||
| 09 | L'Équipe | Sports | 2.54× | ||
| 10 | Wrangler (jeans) | Fashion & Accessoires | 2.30× | ||
| 11 | PUDELEK | News | 1.98× | ||
| 12 | And Other Stories | Shopping | 1.98× | ||
| 13 | Supermodel | Fashion & Accessoires | 1.97× | ||
| 14 | Monaco | Travel & Leisure | 1.95× | ||
| 15 | Onet.pl | News | 1.88× | ||
| 16 | Wirtualna Polska | News | 1.85× | ||
| 17 | Céline | Fashion & Accessoires | 1.78× | ||
| 18 | Galeries Lafayette | Shopping | 1.73× | ||
| 19 | Isabel Marant | Fashion & Accessoires | 1.59× | ||
| 20 | Videography | Internet & Social Media | 1.54× |
Personality of the Paris audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.98× | |
| Creativity | OPEN | 0.93× | |
| Travelling | THRILL | 0.92× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.69× | |
| Urban Lifestyle | OPEN | 0.71× | |
| Healthy Lifestyle | BALANCE | 0.73× |
Frequently asked questions
How many fans does Paris have in Germany?
Paris has an estimated audience of 4,523,438 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Paris fans?
67.5% of Paris fans are female, 32.5% are male, with an average age of 37.7 years.
Which brands do Paris fans like most?
Paris fans show strongest brand affinity for Coach (3.68×), Cannes (3.93×), and El Corte Inglés (3.51×) over the country average.
Where do Paris fans live in Germany?
Paris fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~800K), and Baden-Württemberg (reach ~800K). These three regions account for the largest share of the active audience.
What other brands do Paris fans also like?
Beyond Paris itself, the audience over-indexes on Cannes (3.93×), El Corte Inglés (3.51×), paul smith (3.62×), and Onet.pl (1.88×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,665,101)
- Berlin (8,392,974)
See Paris audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Paris. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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