Rascasse Audience Intelligence

Supermodel Audience in Germany

A data profile of the people who buy, follow and care about Supermodel in Germany — modelled from more than twelve digital signal sources. Supermodel has an estimated audience of 910,536 people in Germany.

#3343among Topic in Germany#382in Fashion & Accessoires

The average Supermodel fan in Germany is 28.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Travel Blogger, Ben Stiller, Jeffrey Dean Morgan, with strongest over-indexing on Travel Blogger (12.37× the country average).

Demographically, the Supermodel audience skews more female with an average age of 28.5, and over-indexes on personality traits such as Travelling, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Supermodel fan in Germany is more female, around 28.5 years old, with strong Travelling tendencies and a notable affinity for Travel Blogger.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Supermodel profile in Germany.

Audience size
911K
in Germany
Gender
61.8%♀
38.2% male
Age
28.5
average years
Country rank
#7074
Topic in Germany
Fig. 01

Search interest · 12-month trend

+6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Supermodel fans

61.8% are female, 38.2% are male, average age 28.5.

Fig. 02

Gender split

61.8%
Female
38.2%
Male
Demographic split for Supermodel audience in Germany
MetricValue
Female61.8%
Male38.2%
Average age28.5
Estimated audience size910,536
Fig. 03

Age distribution

Ø 28.5
average years
Age distribution of the Supermodel audience in Germany
Age bracketShare%
16-1950%
20-2923%
30-3914%
40-4910%
50+4%
Fig. 04

Worldwide distribution

3.4%

of the worldwide Supermodel audience comes from Germany.

Worldwide audience distribution share by country for Supermodel
CountryShare
United States18.1%
China10.8%
Japan10.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Supermodel audience in Germany is strongest.

Fig. 05

Top regions by affinity

Supermodel fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~200K1.14×
02Berlin~50K1.13×
03Nordrhein-Westfalen~200K1.05×
04Baden-Württemberg~100K1.05×
05Hamburg~20K1.04×
06Hessen~70K1.03×
07Thüringen~20K1.01×
08Schleswig-Holstein~30K1.00×
09Bremen~8K1.00×
10Niedersachsen~90K0.99×
11Brandenburg~30K0.99×
12Rheinland-Pfalz~40K0.98×
13Saarland~10K0.97×
14Sachsen~40K0.96×
15Mecklenburg-Vorpommern~20K0.96×
16Sachsen-Anhalt~20K0.94×
Fig. 06

Affinity by region

Affinity by region — Supermodel, Germany
0.94×1.00×1.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Supermodel audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Supermodel audience
#·InterestCategoryAffinity×
01Ben StillerMovies & TV19.63×
02Jeffrey Dean MorganMovies & TV19.63×
03Jeremy RennerMovies & TV19.63×
04Danny TrejoMovies & TV19.63×
05Joseph Gordon-LevittMovies & TV19.63×
06Neil Patrick HarrisMovies & TV19.63×
07Travel BloggerTravel & Leisure12.37×
08Sunday BrunchKids & Family10.18×
09Zumba DanceSports10.15×
10Nina ChubaMusic & Radio9.11×
11High-intensity interval trainingSports7.46×
12ReggaetonMusic & Radio7.44×
13Motorcycle helmetCars & Mobility7.16×
14Cultural heritagePolitics & Society7.01×
15Crime fictionLiterature5.36×
16Watercolor paintingArts & Culture5.15×
17Digital photographyBusiness & Career4.97×
18LivemusicMusic & Radio4.61×
19Android (operating system)Technology & Electronics4.03×
20TikTokInternet & Social Media2.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Supermodel audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Supermodel audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.52×
Pet OwnershipJOY1.94×
Community OrientationOPEN1.92×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Supermodel audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.82×
Family OrientationCONSERVATISM0.93×
Convenience OrientationPREMIUM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Supermodel have in Germany?

Supermodel has an estimated audience of 910,536 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Supermodel fans?

61.8% of Supermodel fans are female, 38.2% are male, with an average age of 28.5 years.

03

Which brands do Supermodel fans like most?

Supermodel fans show strongest brand affinity for Travel Blogger (12.37×), Ben Stiller (19.63×), and Jeffrey Dean Morgan (19.63×) over the country average.

04

Where do Supermodel fans live in Germany?

Supermodel fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Supermodel fans also like?

Beyond Supermodel itself, the audience over-indexes on Ben Stiller (19.63×), Jeffrey Dean Morgan (19.63×), Nina Chuba (9.11×), and Jeremy Renner (19.63×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Supermodel audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Supermodel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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