Supermodel Audience in Germany
Supermodel has an estimated audience of 910,536 people in Germany. 61.8% are female, 38.2% are male, average age 28.5. Top brand affinities: The Hooters, Kyokushin, Progressive rock, Product design, Knokke-Heist.
Top brand affinities include The Hooters, Kyokushin, Progressive rock, with strongest over-indexing on The Hooters (19.63× the country average). Demographically, the Supermodel audience skews more female with an average age of 28.5, and over-indexes on personality traits such as Sports Activity, Travelling.
Category: Fashion & Accessoires · Type: Topic · Subtype: Record label
Demographics of Supermodel fans
| Metric | Value |
|---|---|
| Female | 61.8% |
| Male | 38.2% |
| Average age | 28.5 |
| Estimated audience size | 910,536 |
Audience persona
The typical Supermodel fan in Germany is more female, around 28.5 years old, with strong Sports Activity tendencies and a notable affinity for The Hooters.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| The Hooters | 19.63× | Music & Radio |
| Kyokushin | 14.62× | Sports |
| Progressive rock | 1.8× | Music & Radio |
| Product design | 1.66× | Business & Career |
| Knokke-Heist | 6.62× | Travel & Leisure |
| Bank account | 2.4× | Business & Career |
| Nurse education | 1.99× | Kids & Family |
| Handmade Gifts | 1.55× | Kids & Family |
| Home Delivery | 1.87× | Food & Beverages |
| Neon Genesis Evangelion (manga) | 4.48× | Literature |
| Cachorro | 2.37× | Pets & Animals |
| Faun (band) | 2.83× | Music & Radio |
| The Hurlingham Club | 11.15× | Travel & Leisure |
| Meals on Wheels | 5.56× | Food & Beverages |
| Joshua Jackson | 2.39× | Movies & TV |
| Whataburger | 2.8× | Food & Beverages |
| Information sensitivity | 2.53× | Technology & Electronics |
| Roger Federer | 1.83× | Sports |
| Bounce (film) | 4.67× | Movies & TV |
| Kippah | 2.25× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.64 |
| Travelling | THRILL | 1.56 |
| Early Adopter Mentality | POWER | 1.49 |
| Pet Ownership | JOY | 1.46 |
| LGBTQ+ Identity | OPEN | 1.45 |
| Extroversion | THRILL | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.1% |
| China | 10.8% |
| Japan | 10.1% |
See Supermodel audiences in other countries
More Record label audiences in Germany
- Heavy metal music (12,544,963)
- Made in Germany (4,087,058)
- Made in France (1,551,652)
- Playlist (1,043,396)
- Red Bull Records (947,880)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Supermodel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.