Rascasse Audience Intelligence

Zumba Dance Audience in Germany

A data profile of the people who buy, follow and care about Zumba Dance in Germany — modelled from more than twelve digital signal sources. Zumba Dance has an estimated audience of 975,435 people in Germany.

#109among TV series in Germany#3216among Topic in Germany#536in Sports

The average Zumba Dance fan in Germany is 30.0 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Aerobics, Chief financial officer, Superman, with strongest over-indexing on Aerobics (15.24× the country average).

Demographically, the Zumba Dance audience skews balanced with an average age of 30.0, and over-indexes on personality traits such as Travelling, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Zumba Dance fan in Germany is balanced, around 30.0 years old, with strong Travelling tendencies and a notable affinity for Aerobics.

Category: Sports · Type: Topic · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Zumba Dance profile in Germany.

Audience size
975K
in Germany
Gender
50.1%♀
49.9% male
Age
30.0
average years
Country rank
#6687
Topic in Germany
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Zumba Dance fans

50.1% are female, 49.9% are male, average age 30.0.

Fig. 02

Gender split

50.1%
Female
49.9%
Male
Demographic split for Zumba Dance audience in Germany
MetricValue
Female50.1%
Male49.9%
Average age30.0
Estimated audience size975,435
Fig. 03

Age distribution

Ø 30.0
average years
Age distribution of the Zumba Dance audience in Germany
Age bracketShare%
16-1946%
20-2922%
30-3915%
40-4912%
50+6%
Fig. 04

Worldwide distribution

12.9%

of the worldwide Zumba Dance audience comes from Germany.

Worldwide audience distribution share by country for Zumba Dance
CountryShare
United States16.7%
Germany12.9%
Japan11.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Zumba Dance audience in Germany is strongest.

Fig. 05

Top regions by affinity

Zumba Dance fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~90K1.19×
02Bremen~10K1.16×
03Baden-Württemberg~100K1.07×
04Saarland~10K1.07×
05Sachsen-Anhalt~30K1.01×
06Bayern~200K0.99×
07Mecklenburg-Vorpommern~20K0.99×
08Rheinland-Pfalz~50K0.98×
09Berlin~40K0.97×
10Thüringen~20K0.96×
11Brandenburg~30K0.95×
12Nordrhein-Westfalen~200K0.93×
13Schleswig-Holstein~30K0.93×
14Hamburg~20K0.92×
15Niedersachsen~90K0.91×
16Sachsen~40K0.87×
Fig. 06

Affinity by region

Affinity by region — Zumba Dance, Germany
0.87×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Zumba Dance audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Zumba Dance audience
#·InterestCategoryAffinity×
01Chief financial officerBusiness & Career25.91×
02AerobicsSports15.24×
03Female entrepreneurBusiness & Career13.26×
04Cats (musical)Music & Radio9.15×
05Video productionMovies & TV8.00×
06Non-fiction booksLiterature6.71×
07TrivagoTravel & Leisure6.53×
08SwoodooTravel & Leisure6.53×
09Wedding cakeFood & Beverages6.18×
10SupermanMovies & TV5.76×
11DecorationHome & Garden5.54×
12DachshundPets & Animals5.50×
13PoodlePets & Animals5.50×
14Real estate developmentBusiness & Career5.26×
15Wildlife photographyTechnology & Electronics5.14×
16Horse trainingPets & Animals4.68×
17KittenPets & Animals4.29×
18Harry PotterMovies & TV2.98×
19TikTokInternet & Social Media2.61×
20dB’sMusic & Radio1.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Zumba Dance audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Zumba Dance audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.22×
Urban LifestyleOPEN2.07×
MindfulnessBALANCE1.94×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Zumba Dance audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.25×
PatriotismCONSERVATISM0.28×
SpiritualityBALANCE0.33×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Zumba Dance have in Germany?

Zumba Dance has an estimated audience of 975,435 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Zumba Dance fans?

50.1% of Zumba Dance fans are female, 49.9% are male, with an average age of 30.0 years.

03

Which brands do Zumba Dance fans like most?

Zumba Dance fans show strongest brand affinity for Aerobics (15.24×), Chief financial officer (25.91×), and Superman (5.76×) over the country average.

04

Where do Zumba Dance fans live in Germany?

Zumba Dance fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Zumba Dance fans also like?

Beyond Zumba Dance itself, the audience over-indexes on Chief financial officer (25.91×), Superman (5.76×), Female entrepreneur (13.26×), and Trivago (6.53×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in Germany

See Zumba Dance audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Zumba Dance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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