Zumba Dance Audience in Germany
Zumba Dance has an estimated audience of 975,435 people in Germany. 50.1% are female, 49.9% are male, average age 30.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Aerobics, Chief financial officer, Superman, Female entrepreneur, Harry Potter.
The average Zumba Dance fan in Germany is 30.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Aerobics, Chief financial officer, Superman, with strongest over-indexing on Aerobics (15.24× the country average). Demographically, the Zumba Dance audience skews balanced with an average age of 30.0, and over-indexes on personality traits such as Sports Activity, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: TV series
Demographics of Zumba Dance fans
| Metric | Value |
|---|---|
| Female | 50.1% |
| Male | 49.9% |
| Average age | 30.0 |
| Estimated audience size | 975,435 |
Audience persona
The typical Zumba Dance fan in Germany is balanced, around 30.0 years old, with strong Sports Activity tendencies and a notable affinity for Aerobics.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 200,612 | 0.94× |
| Bayern | 157,185 | 1× |
| Baden-Württemberg | 155,537 | 1.17× |
| Hessen | 100,949 | 1.36× |
| Niedersachsen | 83,570 | 0.88× |
| Berlin | 42,976 | 0.99× |
| Rheinland-Pfalz | 42,966 | 0.88× |
| Schleswig-Holstein | 30,343 | 0.87× |
| Sachsen | 28,860 | 0.6× |
| Sachsen-Anhalt | 26,001 | 1.03× |
| Brandenburg | 24,829 | 0.82× |
| Thüringen | 20,282 | 0.82× |
| Hamburg | 17,843 | 0.81× |
| Mecklenburg-Vorpommern | 17,324 | 0.93× |
| Saarland | 14,466 | 1.21× |
| Bremen | 14,196 | 1.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Aerobics | 15.24× | Sports |
| Chief financial officer | 25.91× | Business & Career |
| Superman | 5.76× | Movies & TV |
| Female entrepreneur | 13.26× | Business & Career |
| Harry Potter | 2.98× | Movies & TV |
| Trivago | 6.53× | Travel & Leisure |
| Real estate development | 5.26× | Business & Career |
| Video production | 8× | Movies & TV |
| Dachshund | 5.5× | Pets & Animals |
| Decoration | 5.54× | Home & Garden |
| TikTok | 2.61× | Internet & Social Media |
| Poodle | 5.5× | Pets & Animals |
| Wedding cake | 6.18× | Food & Beverages |
| Wildlife photography | 5.14× | Technology & Electronics |
| Non-fiction books | 6.71× | Literature |
| Horse training | 4.68× | Pets & Animals |
| Kitten | 4.29× | Pets & Animals |
| Swoodoo | 6.53× | Travel & Leisure |
| Cats (musical) | 9.15× | Music & Radio |
| Siamese cat | 5.41× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 2.09 |
| Career Orientation | POWER | 1.7 |
| Early Adopter Mentality | POWER | 1.66 |
| Sustainability | BALANCE | 1.52 |
| Urban Lifestyle | OPEN | 1.37 |
| Design Affinity | PREMIUM | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.7% |
| Germany | 12.9% |
| Japan | 11.7% |
See Zumba Dance audiences in other countries
More TV series audiences in Germany
- Euphoria (17,064,080)
- Natural World (14,669,113)
- Game of Thrones (10,121,751)
- Superman (10,006,308)
- Friends (9,772,934)
Frequently asked questions
How many fans does Zumba Dance have in Germany?
Zumba Dance has an estimated audience of 975,435 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Zumba Dance fans?
50.1% of Zumba Dance fans are female, 49.9% are male, with an average age of 30.0 years.
Which brands do Zumba Dance fans like most?
Zumba Dance fans show strongest brand affinity for Aerobics (15.24×), Chief financial officer (25.91×), and Superman (5.76×) over the country average.
Where do Zumba Dance fans live in Germany?
Zumba Dance fans in Germany are most concentrated in Nordrhein-Westfalen (reach 200,612), Bayern (reach 157,185), and Baden-Württemberg (reach 155,537). These three regions account for the largest share of the active audience.
What other brands do Zumba Dance fans also like?
Beyond Zumba Dance itself, the audience over-indexes on Chief financial officer (25.91×), Superman (5.76×), Female entrepreneur (13.26×), and Harry Potter (2.98×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Zumba Dance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.