Video production Audience in Germany
Video production has an estimated audience of 2,953,121 people in Germany. 48.5% are female, 51.5% are male, average age 37.3. Top regions: Bayern, Niedersachsen, Nordrhein-Westfalen. Top brand affinities: Livemusic, Video editing, Tagesschau, Ryanair, Art exhibition.
The average Video production fan in Germany is 37.3 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Niedersachsen, Nordrhein-Westfalen. Top brand affinities include Livemusic, Video editing, Tagesschau, with strongest over-indexing on Livemusic (4.04× the country average). Demographically, the Video production audience skews balanced with an average age of 37.3, and over-indexes on personality traits such as Early Adopter Mentality, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Topic
Demographics of Video production fans
| Metric | Value |
|---|---|
| Female | 48.5% |
| Male | 51.5% |
| Average age | 37.3 |
| Estimated audience size | 2,953,121 |
Audience persona
The typical Video production fan in Germany is balanced, around 37.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Livemusic.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 337,097 | 0.71× |
| Niedersachsen | 311,938 | 1.09× |
| Nordrhein-Westfalen | 274,267 | 0.42× |
| Baden-Württemberg | 231,246 | 0.57× |
| Hessen | 210,196 | 0.93× |
| Berlin | 206,605 | 1.56× |
| Sachsen-Anhalt | 86,267 | 1.13× |
| Thüringen | 81,424 | 1.08× |
| Rheinland-Pfalz | 79,095 | 0.53× |
| Sachsen | 74,808 | 0.52× |
| Schleswig-Holstein | 73,632 | 0.69× |
| Brandenburg | 69,962 | 0.76× |
| Saarland | 67,882 | 1.87× |
| Bremen | 67,849 | 2.69× |
| Hamburg | 50,391 | 0.76× |
| Mecklenburg-Vorpommern | 37,936 | 0.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Livemusic | 4.04× | Music & Radio |
| Video editing | 7.47× | Technology & Electronics |
| Tagesschau | 1.88× | Movies & TV |
| Ryanair | 2.4× | Travel & Leisure |
| Art exhibition | 3.59× | Arts & Culture |
| Flickr | 7.18× | Internet & Social Media |
| Canon | 6.25× | Technology & Electronics |
| Wedding videography | 4.84× | Kids & Family |
| Videography | 4.68× | Internet & Social Media |
| Instant messaging | 2.34× | Internet & Social Media |
| Nikon | 6.4× | Technology & Electronics |
| Batman | 2.07× | Movies & TV |
| Do it yourself (DIY) | 1.68× | Home & Garden |
| Digital photography | 2.55× | Business & Career |
| Natural foods | 3.14× | Food & Beverages |
| House music | 2.04× | Music & Radio |
| Philanthropy | 4.36× | Arts & Culture |
| Musical instrument | 2.26× | Music & Radio |
| Travel Blogger | 4.57× | Travel & Leisure |
| Electric guitar | 2.95× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.72 |
| Sports Activity | POWER | 1.57 |
| Sustainability | BALANCE | 1.52 |
| Urban Lifestyle | OPEN | 1.46 |
| Travelling | THRILL | 1.46 |
| Risk Appetite | THRILL | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.8% |
| China | 7.8% |
| India | 7.1% |
See Video production audiences in other countries
More Movies & TV audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Video production have in Germany?
Video production has an estimated audience of 2,953,121 people in Germany, concentrated in Bayern and Niedersachsen.
What is the gender split and age of Video production fans?
48.5% of Video production fans are female, 51.5% are male, with an average age of 37.3 years.
Which brands do Video production fans like most?
Video production fans show strongest brand affinity for Livemusic (4.04×), Video editing (7.47×), and Tagesschau (1.88×) over the country average.
Where do Video production fans live in Germany?
Video production fans in Germany are most concentrated in Bayern (reach 337,097), Niedersachsen (reach 311,938), and Nordrhein-Westfalen (reach 274,267). These three regions account for the largest share of the active audience.
What other brands do Video production fans also like?
Beyond Video production itself, the audience over-indexes on Video editing (7.47×), Tagesschau (1.88×), Ryanair (2.4×), and Art exhibition (3.59×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Video production. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.