Rascasse Audience Intelligence

Video production Audience in Germany

A data profile of the people who buy, follow and care about Video production in Germany — modelled from more than twelve digital signal sources. Video production has an estimated audience of 2,953,121 people in Germany.

#1322among Topic in Germany#151in Movies & TV

The average Video production fan in Germany is 37.3 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Berlin, Bayern.

Top brand affinities include Video editing, Videography, Cultural heritage, with strongest over-indexing on Video editing (13.53× the country average).

Demographically, the Video production audience skews balanced with an average age of 37.3, and over-indexes on personality traits such as Community Orientation, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Video production fan in Germany is balanced, around 37.3 years old, with strong Community Orientation tendencies and a notable affinity for Video editing.

Category: Movies & TV · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Video production profile in Germany.

Audience size
3M
in Germany
Gender
48.5%♀
51.5% male
Age
37.3
average years
Country rank
#2167
Topic in Germany
Fig. 01

Search interest · 12-month trend

-54%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Video production fans

48.5% are female, 51.5% are male, average age 37.3.

Fig. 02

Gender split

48.5%
Female
51.5%
Male
Demographic split for Video production audience in Germany
MetricValue
Female48.5%
Male51.5%
Average age37.3
Estimated audience size2,953,121
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the Video production audience in Germany
Age bracketShare%
16-1922%
20-2923%
30-3920%
40-4920%
50+15%
Fig. 04

Worldwide distribution

3.2%

of the worldwide Video production audience comes from Germany.

Worldwide audience distribution share by country for Video production
CountryShare
United States18.8%
China7.8%
India7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Video production audience in Germany is strongest.

Fig. 05

Top regions by affinity

Video production fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~400K2.95×
02Bremen~30K1.31×
03Saarland~40K1.23×
04Hessen~300K1.15×
05Thüringen~80K1.02×
06Sachsen-Anhalt~80K1.00×
07Niedersachsen~300K0.97×
08Brandenburg~90K0.95×
09Mecklenburg-Vorpommern~50K0.95×
10Hamburg~60K0.92×
11Schleswig-Holstein~100K0.91×
12Rheinland-Pfalz~100K0.88×
13Sachsen~100K0.86×
14Bayern~400K0.77×
15Baden-Württemberg~300K0.75×
16Nordrhein-Westfalen~400K0.65×
Fig. 06

Affinity by region

Affinity by region — Video production, Germany
0.65×1.00×2.95×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Video production audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Video production audience
#·InterestCategoryAffinity×
01Video editingTechnology & Electronics13.53×
02VideographyInternet & Social Media10.54×
03NikonTechnology & Electronics9.05×
04CanonTechnology & Electronics8.45×
05Zumba DanceSports8.00×
06Cultural heritagePolitics & Society7.33×
07High-intensity interval trainingSports6.49×
08Crime fictionLiterature5.29×
09CapCutTechnology & Electronics5.21×
10Detective fictionLiterature4.79×
11CarcareCars & Mobility4.66×
12Motorcycle helmetCars & Mobility4.54×
13Ski resortTravel & Leisure4.06×
14ActivismPolitics & Society3.86×
15Summer vacationTravel & Leisure3.84×
16LivemusicMusic & Radio3.22×
17Digital photographyBusiness & Career3.00×
18HugendubelShopping2.80×
19BatmanMovies & TV2.36×
20Android (operating system)Technology & Electronics2.30×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Video production audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Video production audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.82×
Risk AppetiteTHRILL1.77×
Pet OwnershipJOY1.74×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Video production audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.75×
DIY MentalityTHRILL0.85×
Healthy LifestyleBALANCE0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Video production have in Germany?

Video production has an estimated audience of 2,953,121 people in Germany, concentrated in Nordrhein-Westfalen and Berlin.

02

What is the gender split and age of Video production fans?

48.5% of Video production fans are female, 51.5% are male, with an average age of 37.3 years.

03

Which brands do Video production fans like most?

Video production fans show strongest brand affinity for Video editing (13.53×), Videography (10.54×), and Cultural heritage (7.33×) over the country average.

04

Where do Video production fans live in Germany?

Video production fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Berlin (reach ~400K), and Bayern (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Video production fans also like?

Beyond Video production itself, the audience over-indexes on Videography (10.54×), Cultural heritage (7.33×), Nikon (9.05×), and High-intensity interval training (6.49×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in Germany

See Video production audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Video production. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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