Rascasse Audience Intelligence

Video production Audience in United States

A data profile of the people who buy, follow and care about Video production in United States — modelled from more than twelve digital signal sources. Video production has an estimated audience of 17,364,629 people in United States.

#1345among Topic in United States#128in Movies & TV

The average Video production fan in United States is 38.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Videography, Single-lens reflex camera, Superman, with strongest over-indexing on Videography (10.12× the country average).

Demographically, the Video production audience skews balanced with an average age of 38.0, and over-indexes on personality traits such as Design Affinity, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Video production fan in United States is balanced, around 38.0 years old, with strong Design Affinity tendencies and a notable affinity for Videography.

Category: Movies & TV · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Video production profile in United States.

Audience size
17.4M
in United States
Gender
47.0%♀
53.0% male
Age
38.0
average years
Country rank
#1964
Topic in United States
Fig. 01

Search interest · 12-month trend

-55%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Video production fans

47.0% are female, 53.0% are male, average age 38.0.

Fig. 02

Gender split

47.0%
Female
53.0%
Male
Demographic split for Video production audience in United States
MetricValue
Female47.0%
Male53.0%
Average age38.0
Estimated audience size17,364,629
Fig. 03

Age distribution

Ø 38.0
average years
Age distribution of the Video production audience in United States
Age bracketShare%
16-1923%
20-2922%
30-3918%
40-4917%
50+20%
Fig. 04

Worldwide distribution

18.8%

of the worldwide Video production audience comes from United States.

Worldwide audience distribution share by country for Video production
CountryShare
United States18.8%
China7.8%
India7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Video production audience in United States is strongest.

Fig. 05

Top regions by affinity

Video production fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~100K1.88×
02Nevada~300K1.50×
03New Hampshire~100K1.40×
04West Virginia~100K1.39×
05Oregon~300K1.35×
06Washington~500K1.33×
07Wisconsin~300K1.29×
08California~2.5M1.28×
09Kansas~200K1.23×
10Missouri~300K1.20×
11Utah~200K1.15×
12Minnesota~300K1.14×
13Colorado~300K1.13×
14Nebraska~100K1.12×
15Maryland~300K1.11×
16Maine~70K1.04×
17Arizona~400K1.03×
18Montana~50K1.02×
19Tennessee~400K1.01×
20Vermont~30K1.00×
21Florida~1M0.99×
22Georgia~500K0.99×
23South Carolina~300K0.99×
24New York~900K0.98×
25New Jersey~400K0.97×
26Oklahoma~200K0.97×
27Idaho~80K0.97×
28Rhode Island~50K0.97×
29Ohio~500K0.96×
30Connecticut~200K0.96×
31Alaska~40K0.96×
32North Dakota~30K0.93×
33Virginia~400K0.92×
34South Dakota~40K0.92×
35North Carolina~500K0.91×
36Delaware~40K0.91×
37Massachusetts~300K0.90×
38Iowa~100K0.90×
39Texas~1.5M0.89×
40New Mexico~80K0.88×
41Hawaii~70K0.88×
42Illinois~500K0.86×
43Mississippi~100K0.86×
44Indiana~300K0.85×
45Kentucky~200K0.84×
46Arkansas~100K0.84×
47Pennsylvania~500K0.83×
48Louisiana~200K0.81×
49Michigan~300K0.76×
50Alabama~200K0.76×
Fig. 06

Affinity by region

Affinity by region — Video production, United States
0.76×1.00×1.88×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Video production audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Video production audience
#·InterestCategoryAffinity×
01VideographyInternet & Social Media10.12×
02International educationBusiness & Career9.37×
03Single-lens reflex cameraTechnology & Electronics9.33×
04BodrumTravel & Leisure7.84×
05CanonTechnology & Electronics6.79×
06NikonTechnology & Electronics5.74×
07Portrait paintingArts & Culture4.77×
08Disneyland ParisTravel & Leisure4.57×
09ClarinetMusic & Radio3.49×
10Broadway theatreTravel & Leisure3.09×
11Abstract artArts & Culture3.02×
12Watercolor paintingArts & Culture2.79×
13Digital photographyBusiness & Career2.65×
14Millie Bobby BrownMovies & TV2.60×
15InnovationBusiness & Career2.33×
16Bass guitarMusic & Radio2.07×
17Planet FitnessSports1.99×
18Do it yourself (DIY)Home & Garden1.81×
19RadioTechnology & Electronics1.76×
20SupermanMovies & TV1.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Video production audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Video production audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.79×
Risk AppetiteTHRILL1.58×
PatriotismCONSERVATISM1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Video production audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.76×
IndulgenceJOY0.93×
CreativityOPEN0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Video production have in United States?

Video production has an estimated audience of 17,364,629 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Video production fans?

47.0% of Video production fans are female, 53.0% are male, with an average age of 38.0 years.

03

Which brands do Video production fans like most?

Video production fans show strongest brand affinity for Videography (10.12×), Single-lens reflex camera (9.33×), and Superman (1.71×) over the country average.

04

Where do Video production fans live in United States?

Video production fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Video production fans also like?

Beyond Video production itself, the audience over-indexes on Single-lens reflex camera (9.33×), Superman (1.71×), International education (9.37×), and Do it yourself (DIY) (1.81×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Video production audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Video production. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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