A data profile of the people who buy, follow and care about Video production in United Kingdom — modelled from more than twelve digital signal sources. Video production has an estimated audience of 3,342,908 people in United Kingdom.
The average Video production fan in United Kingdom is 40.0 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Videography, Google Drive, Office 365, with strongest over-indexing on Videography (10.54× the country average).
Demographically, the Video production audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Pet Ownership, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Video production fan in United Kingdom is balanced, around 40.0 years old, with strong Pet Ownership tendencies and a notable affinity for Videography.
The key figures that characterise the Video production profile in United Kingdom.
46.8% are female, 53.2% are male, average age 40.0.
| Metric | Value |
|---|---|
| Female | 46.8% |
| Male | 53.2% |
| Average age | 40.0 |
| Estimated audience size | 3,342,908 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 25% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 22% |
of the worldwide Video production audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 18.8% |
| China | 7.8% |
| India | 7.1% |
Where the Video production audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South East | ~700K | 1.49× | |
| 02 | England | ~2.5M | 1.48× | |
| 03 | Yorkshire and the Humber | ~400K | 1.44× | |
| 04 | West Midlands | ~200K | 1.05× | |
| 05 | Wales | ~200K | 1.00× | |
| 06 | East of England | ~300K | 0.99× | |
| 07 | South West | ~300K | 0.99× | |
| 08 | Northern Ireland | ~100K | 0.94× | |
| 09 | East Midlands | ~200K | 0.92× | |
| 10 | Scotland | ~300K | 0.91× | |
| 11 | North East | ~100K | 0.89× | |
| 12 | North West | ~300K | 0.78× |
The strongest cross-interests of the Video production audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Videography | Internet & Social Media | 10.54× | ||
| 02 | Video editing | Technology & Electronics | 10.16× | ||
| 03 | Print on demand | Home & Garden | 10.12× | ||
| 04 | International education | Business & Career | 8.51× | ||
| 05 | Zootopia | Movies & TV | 6.53× | ||
| 06 | Google Drive | Technology & Electronics | 6.18× | ||
| 07 | Office 365 | Technology & Electronics | 5.54× | ||
| 08 | Livemusic | Music & Radio | 4.63× | ||
| 09 | Robert Redford | Movies & TV | 3.55× | ||
| 10 | Philanthropy | Arts & Culture | 2.73× | ||
| 11 | Digital photography | Business & Career | 2.66× | ||
| 12 | Wikipedia | Internet & Social Media | 2.49× | ||
| 13 | Innovation | Business & Career | 2.48× | ||
| 14 | Google Maps | Internet & Social Media | 2.43× | ||
| 15 | Batman | Movies & TV | 2.39× | ||
| 16 | Local food | Food & Beverages | 2.29× | ||
| 17 | New York City | Travel & Leisure | 2.06× | ||
| 18 | Do it yourself (DIY) | Home & Garden | 1.95× | ||
| 19 | Superman | Movies & TV | 1.82× | ||
| 20 | TikTok | Internet & Social Media | 1.71× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 2.09× | |
| Risk Appetite | THRILL | 1.84× | |
| Early Adopter Mentality | POWER | 1.72× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.70× | |
| Community Orientation | OPEN | 0.87× | |
| Need for Security | CONSERVATISM | 0.89× |
Video production has an estimated audience of 3,342,908 people in United Kingdom, concentrated in England and South East.
46.8% of Video production fans are female, 53.2% are male, with an average age of 40.0 years.
Video production fans show strongest brand affinity for Videography (10.54×), Google Drive (6.18×), and Office 365 (5.54×) over the country average.
Video production fans in United Kingdom are most concentrated in England (reach ~2.5M), South East (reach ~700K), and Yorkshire and the Humber (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Video production itself, the audience over-indexes on Google Drive (6.18×), Office 365 (5.54×), Video editing (10.16×), and Livemusic (4.63×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Video production. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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