Rascasse Audience Intelligence

Canon Target Market in United States

A data profile of the people who buy, follow and care about Canon in United States — modelled from more than twelve digital signal sources. Canon has an estimated audience of 5,188,014 people in United States.

#3among Photography / printing in United States#664among Brand in United States#279in Technology & Electronics

The average Canon fan in United States is 37.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Single-lens reflex camera, Videography, Canon EOS, with strongest over-indexing on Single-lens reflex camera (20.51× the country average).

Demographically, the Canon audience skews balanced with an average age of 37.6, and over-indexes on personality traits such as Mindfulness, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Canon fan in United States is balanced, around 37.6 years old, with strong Mindfulness tendencies and a notable affinity for Single-lens reflex camera.

Category: Technology & Electronics · Type: Brand · Subtype: Photography / printing

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Canon profile in United States.

Audience size
5.2M
in United States
Gender
49.2%♀
50.8% male
Age
37.6
average years
Country rank
#6460
Brand in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Canon

49.2% are female, 50.8% are male, average age 37.6.

Fig. 02

Gender split

49.2%
Female
50.8%
Male
Demographic split for Canon audience in United States
MetricValue
Female49.2%
Male50.8%
Average age37.6
Estimated audience size5,188,014
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the Canon audience in United States
Age bracketShare%
16-1926%
20-2920%
30-3916%
40-4917%
50+21%
Fig. 04

Worldwide distribution

15.3%

of the worldwide Canon audience comes from United States.

Worldwide audience distribution share by country for Canon
CountryShare
Japan17.4%
United States15.3%
China7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Canon audience in United States is strongest.

Fig. 05

Top regions by affinity

Canon customers by region in United States
#RegionReachAffinity×
01Washington~200K2.06×
02Hawaii~30K1.44×
03Alaska~10K1.32×
04California~700K1.26×
05New York~300K1.12×
06Utah~50K1.08×
07Florida~400K1.06×
08New Jersey~100K1.06×
09Oregon~60K1.06×
10Montana~20K1.06×
11Arizona~100K1.05×
12Massachusetts~100K1.05×
13Vermont~10K1.05×
14New Hampshire~20K1.04×
15Texas~500K1.03×
16Connecticut~50K1.03×
17New Mexico~30K1.03×
18Idaho~30K1.03×
19Georgia~200K1.02×
20Virginia~100K1.02×
21Maine~20K1.01×
22Maryland~90K0.98×
23Colorado~80K0.98×
24Illinois~200K0.96×
25Minnesota~70K0.96×
26Kansas~40K0.96×
27South Dakota~10K0.95×
28Alabama~70K0.94×
29Pennsylvania~200K0.93×
30Rhode Island~20K0.93×
31Nevada~50K0.92×
32North Carolina~100K0.91×
33Wisconsin~70K0.91×
34Mississippi~40K0.91×
35Oklahoma~50K0.90×
36Nebraska~20K0.90×
37Delaware~10K0.90×
38Michigan~100K0.89×
39Tennessee~90K0.89×
40Missouri~70K0.89×
41Arkansas~40K0.89×
42Indiana~80K0.88×
43Iowa~40K0.88×
44Washington, District of Columbia~10K0.88×
45Ohio~100K0.87×
46Louisiana~60K0.87×
47Kentucky~60K0.87×
48North Dakota~9K0.86×
49South Carolina~70K0.83×
50West Virginia~20K0.83×
Fig. 06

Affinity by region

Affinity by region — Canon, United States
0.83×1.00×2.06×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Canon audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Canon audience
#·InterestCategoryAffinity×
01Single-lens reflex cameraTechnology & Electronics20.51×
02500pxInternet & Social Media17.26×
03Canon EOSTechnology & Electronics16.05×
04HasselbladTechnology & Electronics15.70×
05India NewsNews14.66×
06NikonTechnology & Electronics14.11×
07Leica CameraTechnology & Electronics12.44×
08FujifilmTechnology & Electronics11.04×
09VideographyInternet & Social Media8.28×
10Pakistani clothingFashion & Accessoires7.20×
11Digital cameraTechnology & Electronics6.35×
12Home cinemaTechnology & Electronics5.64×
13Video editingTechnology & Electronics5.63×
14Street photographyTechnology & Electronics5.59×
15Fine-art photographyTechnology & Electronics5.33×
16Wildlife photographyTechnology & Electronics5.25×
17LoudspeakerTechnology & Electronics4.25×
18Digital photographyBusiness & Career3.72×
19MuseumArts & Culture2.88×
20Google MapsInternet & Social Media1.82×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Canon audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Canon audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.60×
Risk AppetiteTHRILL1.56×
Design AffinityPREMIUM1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Canon audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.87×
Community OrientationOPEN0.97×
SpiritualityBALANCE0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Canon's target market in United States?

Canon's target market in United States covers an estimated 5,188,014 people, concentrated in California and Texas.

02

What is the gender split and age of Canon customers?

49.2% of the Canon audience are female, 50.8% are male, with an average age of 37.6 years.

03

Which brands do Canon fans like most?

Canon fans show strongest brand affinity for Single-lens reflex camera (20.51×), Videography (8.28×), and Canon EOS (16.05×) over the country average.

04

Where do Canon fans live in United States?

Canon fans in United States are most concentrated in California (reach ~700K), Texas (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Canon fans also like?

Beyond Canon itself, the audience over-indexes on Videography (8.28×), Canon EOS (16.05×), Nikon (14.11×), and Digital camera (6.35×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Photography / printing audiences in United States

See Canon audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Canon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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