Canon Audience in United States

Canon logo

Canon has an estimated audience of 5,193,732 people in United States. 49.2% are female, 50.8% are male, average age 37.6. Top regions: California, Texas, Florida. Top brand affinities: Wolverine (comics), Product design, Elsword, Natural rubber, Bank account.

The average Canon fan in United States is 37.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Wolverine (comics), Product design, Elsword, with strongest over-indexing on Wolverine (comics) (11.93× the country average). Demographically, the Canon audience skews balanced with an average age of 37.6, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand · Subtype: Photography / printing

Demographics of Canon fans

Demographic split for Canon audience in United States
MetricValue
Female49.2%
Male50.8%
Average age37.6
Estimated audience size5,193,732

Audience persona

The typical Canon fan in United States is balanced, around 37.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Wolverine (comics).

Top regions in United States

Top regions ranked by reach for Canon in United States
RegionReachAffinity
California728,8941.28×
Texas483,0241.08×
Florida383,5141.09×
New York350,2101.21×
Washington192,0031.84×
Illinois175,2081.01×
Georgia167,4851.05×
Pennsylvania167,1700.96×
North Carolina147,9940.95×
New Jersey146,4841.11×
Ohio145,2950.91×
Virginia135,5411.07×
Michigan126,1600.93×
Arizona111,9621.06×
Massachusetts111,1801.09×
Tennessee91,9700.88×
Maryland89,9341.01×
Indiana84,5360.89×
Colorado82,2911.01×
Missouri75,6160.9×
Minnesota73,4700.99×
Wisconsin71,2800.91×
Alabama67,3120.93×
South Carolina66,9320.86×
Oregon65,1401.09×
Kentucky57,2770.88×
Louisiana56,3270.84×
Connecticut54,2091.04×
Oklahoma51,7960.9×
Utah49,9721.07×
Nevada47,2890.94×
Kansas39,8080.97×
Mississippi37,2880.87×
Iowa37,0780.87×
Arkansas36,5630.85×
Hawaii32,1501.44×
Idaho26,5621.02×
New Mexico25,6670.99×
Nebraska22,8450.88×
New Hampshire21,2051.04×
West Virginia19,1760.79×
Maine18,6761×
Montana14,8191.03×
Rhode Island14,6980.89×
Alaska13,6921.23×
Washington, District of Columbia13,6880.88×
Delaware12,6650.88×
South Dakota10,6130.88×
Vermont9,1581×
North Dakota8,4100.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Canon audience
BrandAffinityCategory
Wolverine (comics)11.93×Literature
Product design3.7×Business & Career
Elsword24.55×Games
Natural rubber2.74×Cars & Mobility
Bank account3.1×Business & Career
JDSU2.9×Business & Career
Home equity1.83×Home & Garden
Kippah8.5×Fashion & Accessoires
Israel1.75×Travel & Leisure
Home staging4×Home & Garden
Voter registration3.48×Politics & Society
Staycation2.26×Home & Garden
Electrolyte2.79×Health
Corona (band)2.98×Music & Radio
N1 road (South Africa)1.95×Travel & Leisure
Acoustic music2.06×Music & Radio
Women's empowerment1.86×Politics & Society
Noodle (Gorillaz)1.56×Music & Radio
Mangaka1.84×Literature
Personalised Gifts1.8×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Canon audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.92
Luxury OrientationPREMIUM1.77
SustainabilityBALANCE1.64
Design AffinityPREMIUM1.61
TravellingTHRILL1.59
Sports ActivityPOWER1.59

Worldwide distribution

Worldwide audience distribution share by country for Canon
CountryShare
Japan17.6%
United States15.5%
China8.0%

See Canon audiences in other countries

More Photography / printing audiences in United States

Frequently asked questions

How many fans does Canon have in United States?

Canon has an estimated audience of 5,193,732 people in United States, concentrated in California and Texas.

What is the gender split and age of Canon fans?

49.2% of Canon fans are female, 50.8% are male, with an average age of 37.6 years.

Which brands do Canon fans like most?

Canon fans show strongest brand affinity for Wolverine (comics) (11.93×), Product design (3.7×), and Elsword (24.55×) over the country average.

Where do Canon fans live in United States?

Canon fans in United States are most concentrated in California (reach 728,894), Texas (reach 483,024), and Florida (reach 383,514). These three regions account for the largest share of the active audience.

What other brands do Canon fans also like?

Beyond Canon itself, the audience over-indexes on Product design (3.7×), Elsword (24.55×), Natural rubber (2.74×), and Bank account (3.1×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Canon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.