Canon Audience in United States

Canon has an estimated audience of 5,193,732 people in United States. 49.2% are female, 50.8% are male, average age 37.6. Top regions: California, Texas, Florida. Top brand affinities: Kia Sportage, Digital camera, Houston Astros, GoPro, Honda HR-V.

The average Canon fan in United States is 37.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kia Sportage, Digital camera, Houston Astros, with strongest over-indexing on Kia Sportage (24.55× the country average). Demographically, the Canon audience skews balanced with an average age of 37.6, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand · Subtype: Photography / printing

Demographics of Canon fans

Demographic split for Canon audience in United States
MetricValue
Female49.2%
Male50.8%
Average age37.6
Estimated audience size5,193,732

Audience persona

The typical Canon fan in United States is balanced, around 37.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for Canon in United States
RegionReachAffinity
California728,8941.28×
Texas483,0241.08×
Florida383,5141.09×
New York350,2101.21×
Washington192,0031.84×
Illinois175,2081.01×
Georgia167,4851.05×
Pennsylvania167,1700.96×
North Carolina147,9940.95×
New Jersey146,4841.11×
Ohio145,2950.91×
Virginia135,5411.07×
Michigan126,1600.93×
Arizona111,9621.06×
Massachusetts111,1801.09×
Tennessee91,9700.88×
Maryland89,9341.01×
Indiana84,5360.89×
Colorado82,2911.01×
Missouri75,6160.9×
Minnesota73,4700.99×
Wisconsin71,2800.91×
Alabama67,3120.93×
South Carolina66,9320.86×
Oregon65,1401.09×
Kentucky57,2770.88×
Louisiana56,3270.84×
Connecticut54,2091.04×
Oklahoma51,7960.9×
Utah49,9721.07×
Nevada47,2890.94×
Kansas39,8080.97×
Mississippi37,2880.87×
Iowa37,0780.87×
Arkansas36,5630.85×
Hawaii32,1501.44×
Idaho26,5621.02×
New Mexico25,6670.99×
Nebraska22,8450.88×
New Hampshire21,2051.04×
West Virginia19,1760.79×
Maine18,6761×
Montana14,8191.03×
Rhode Island14,6980.89×
Alaska13,6921.23×
Washington, District of Columbia13,6880.88×
Delaware12,6650.88×
South Dakota10,6130.88×
Vermont9,1581×
North Dakota8,4100.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Canon audience
BrandAffinityCategory
Kia Sportage24.55×Cars & Mobility
Digital camera7.41×Technology & Electronics
Houston Astros7.02×Sports
GoPro9.3×Technology & Electronics
Honda HR-V16.59×Cars & Mobility
Los Angeles Dodgers4.38×Sports
Do it yourself (DIY)2.02×Home & Garden
Fine-art photography4.93×Technology & Electronics
Livemusic3.02×Music & Radio
Superman1.52×Movies & TV
NASDAQ3.4×Business & Career
Single-lens reflex camera8.56×Technology & Electronics
Wildlife photography3.87×Technology & Electronics
Leica Camera10.9×Technology & Electronics
Digital photography2.84×Business & Career
Pre-school playgroup17.53×Kids & Family
Self care2.38×Health
Travel photography3.39×Technology & Electronics
Olympus Corporation12.98×Technology & Electronics
Fujifilm8.5×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Canon audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.92
Luxury OrientationPREMIUM1.77
SustainabilityBALANCE1.64
Design AffinityPREMIUM1.61
TravellingTHRILL1.59
Sports ActivityPOWER1.59

Worldwide distribution

Worldwide audience distribution share by country for Canon
CountryShare
Japan17.6%
United States15.5%
China8.0%

See Canon audiences in other countries

More Photography / printing audiences in United States

Frequently asked questions

How many fans does Canon have in United States?

Canon has an estimated audience of 5,193,732 people in United States, concentrated in California and Texas.

What is the gender split and age of Canon fans?

49.2% of Canon fans are female, 50.8% are male, with an average age of 37.6 years.

Which brands do Canon fans like most?

Canon fans show strongest brand affinity for Kia Sportage (24.55×), Digital camera (7.41×), and Houston Astros (7.02×) over the country average.

Where do Canon fans live in United States?

Canon fans in United States are most concentrated in California (reach 728,894), Texas (reach 483,024), and Florida (reach 383,514). These three regions account for the largest share of the active audience.

What other brands do Canon fans also like?

Beyond Canon itself, the audience over-indexes on Digital camera (7.41×), Houston Astros (7.02×), GoPro (9.3×), and Honda HR-V (16.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Canon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.