Rascasse Audience Intelligence

Video editing Audience in United States

A data profile of the people who buy, follow and care about Video editing in United States — modelled from more than twelve digital signal sources. Video editing has an estimated audience of 9,597,041 people in United States.

#2360among Topic in United States#169in Technology & Electronics

The average Video editing fan in United States is 38.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Film editing, Video editing software, Twitch, with strongest over-indexing on Film editing (6.26× the country average).

Demographically, the Video editing audience skews more male with an average age of 38.5, and over-indexes on personality traits such as Quality Awareness, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Video editing fan in United States is more male, around 38.5 years old, with strong Quality Awareness tendencies and a notable affinity for Film editing.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Video editing profile in United States.

Audience size
9.6M
in United States
Gender
37.0%♀
63.0% male
Age
38.5
average years
Country rank
#3727
Topic in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Video editing fans

37.0% are female, 63.0% are male, average age 38.5.

Fig. 02

Gender split

37.0%
Female
63.0%
Male
Demographic split for Video editing audience in United States
MetricValue
Female37.0%
Male63.0%
Average age38.5
Estimated audience size9,597,041
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Video editing audience in United States
Age bracketShare%
16-1922%
20-2921%
30-3918%
40-4918%
50+21%
Fig. 04

Worldwide distribution

15.9%

of the worldwide Video editing audience comes from United States.

Worldwide audience distribution share by country for Video editing
CountryShare
United States15.9%
India9.0%
Japan7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Video editing audience in United States is strongest.

Fig. 05

Top regions by affinity

Video editing fans by region: top regions in United States
#RegionReachAffinity×
01Colorado~300K1.76×
02Wyoming~20K1.61×
03Kansas~100K1.56×
04Ohio~400K1.49×
05New York~700K1.32×
06Utah~100K1.28×
07California~1.5M1.21×
08Washington~200K1.18×
09Idaho~50K1.09×
10Georgia~300K1.07×
11Virginia~200K1.07×
12Oregon~100K1.07×
13Hawaii~40K1.06×
14Texas~900K1.04×
15New Jersey~200K1.01×
16Maryland~200K1.01×
17Missouri~200K1.01×
18Washington, District of Columbia~30K1.00×
19Alaska~20K1.00×
20Illinois~300K0.99×
21Nevada~90K0.97×
22Massachusetts~200K0.96×
23Oklahoma~100K0.96×
24North Dakota~20K0.96×
25North Carolina~300K0.95×
26Arizona~200K0.95×
27New Hampshire~40K0.95×
28Montana~30K0.95×
29Arkansas~70K0.94×
30Pennsylvania~300K0.93×
31Indiana~200K0.93×
32Connecticut~90K0.93×
33Nebraska~40K0.93×
34Rhode Island~30K0.93×
35Florida~600K0.92×
36Tennessee~200K0.92×
37Wisconsin~100K0.92×
38Minnesota~100K0.92×
39Kentucky~100K0.92×
40South Dakota~20K0.92×
41Iowa~70K0.90×
42Michigan~200K0.89×
43Mississippi~70K0.89×
44New Mexico~40K0.89×
45Maine~30K0.89×
46South Carolina~100K0.88×
47Alabama~100K0.88×
48Louisiana~100K0.88×
49Delaware~20K0.88×
50West Virginia~40K0.86×
Fig. 06

Affinity by region

Affinity by region — Video editing, United States
0.86×1.00×1.76×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Video editing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Video editing audience
#·InterestCategoryAffinity×
01Film editingMovies & TV6.26×
02Video editing softwareTechnology & Electronics5.05×
03Digital single-lens reflex cameraTechnology & Electronics3.62×
04Camera lensTechnology & Electronics3.34×
05Street photographyTechnology & Electronics2.98×
06Red Digital Cinema Camera CompanyTechnology & Electronics2.93×
07Digital cameraTechnology & Electronics2.90×
08Fine-art photographyTechnology & Electronics2.57×
09Outdoor PhotographerArts & Culture2.38×
10VideographyInternet & Social Media2.34×
11Landscape photographyTechnology & Electronics2.21×
12Video productionMovies & TV2.20×
13TwitchGames2.19×
14Travel photographyTechnology & Electronics2.13×
15Wildlife photographyTechnology & Electronics2.11×
16Nature photographyTechnology & Electronics1.91×
17CamerasTechnology & Electronics1.88×
18Digital photographyBusiness & Career1.72×
19Real Madrid C.F.Sports1.59×
20ArtistMusic & Radio1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Video editing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Video editing audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.33×
Early Adopter MentalityPOWER1.21×
Luxury OrientationPREMIUM1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Video editing audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.82×
Price SensitivityPREMIUM0.84×
Convenience OrientationPREMIUM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Video editing have in United States?

Video editing has an estimated audience of 9,597,041 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Video editing fans?

37.0% of Video editing fans are female, 63.0% are male, with an average age of 38.5 years.

03

Which brands do Video editing fans like most?

Video editing fans show strongest brand affinity for Film editing (6.26×), Video editing software (5.05×), and Twitch (2.19×) over the country average.

04

Where do Video editing fans live in United States?

Video editing fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~900K), and New York (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Video editing fans also like?

Beyond Video editing itself, the audience over-indexes on Video editing software (5.05×), Twitch (2.19×), Cameras (1.88×), and Street photography (2.98×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Video editing audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Video editing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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