Video editing Audience in United States

Video editing logo

Video editing has an estimated audience of 9,597,041 people in United States. 37.0% are female, 63.0% are male, average age 38.5. Top regions: California, New York, Texas. Top brand affinities: Film editing, Video editing software, Twitch, Cameras, Street photography.

The average Video editing fan in United States is 38.5 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Film editing, Video editing software, Twitch, with strongest over-indexing on Film editing (6.26× the country average). Demographically, the Video editing audience skews more male with an average age of 38.5, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Video editing fans

Demographic split for Video editing audience in United States
MetricValue
Female37.0%
Male63.0%
Average age38.5
Estimated audience size9,597,041

Audience persona

The typical Video editing fan in United States is more male, around 38.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Film editing.

Top regions in United States

Top regions ranked by reach for Video editing in United States
RegionReachAffinity
California1,341,5021.27×
New York888,3021.66×
Texas877,3451.06×
Florida636,7180.98×
Georgia339,2951.15×
Colorado336,3352.22×
Illinois312,2760.98×
Pennsylvania296,5320.92×
North Carolina282,3600.98×
Ohio267,3210.9×
New Jersey260,0001.07×
Virginia258,3991.11×
Washington245,5941.28×
Michigan220,7480.88×
Arizona201,3861.03×
Massachusetts197,5731.04×
Tennessee182,3910.95×
Maryland175,9371.07×
Indiana167,4350.95×
Missouri162,7361.05×
Kansas149,3911.98×
Wisconsin131,5240.91×
Minnesota126,8530.92×
South Carolina123,1870.85×
Oregon122,1001.11×
Utah118,3111.38×
Kentucky111,6760.93×
Alabama107,4470.8×
Louisiana101,4380.82×
Oklahoma100,4870.94×
Nevada95,6171.03×
Connecticut87,9120.91×
Mississippi62,9450.8×
Arkansas62,9090.8×
Iowa62,6530.79×
Idaho52,7851.1×
Nebraska42,4510.88×
Hawaii42,4021.03×
New Mexico37,5370.78×
West Virginia31,8280.71×
Washington, District of Columbia31,4121.09×
New Hampshire31,0420.82×
Rhode Island25,3230.83×
Maine23,2420.68×
Montana22,6020.85×
Delaware20,3640.77×
North Dakota16,8350.85×
Alaska16,2050.79×
South Dakota15,0590.68×
Vermont12,7080.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Video editing audience
BrandAffinityCategory
Film editing6.26×Movies & TV
Video editing software5.05×Technology & Electronics
Twitch2.19×Games
Cameras1.88×Technology & Electronics
Street photography2.98×Technology & Electronics
Digital camera2.9×Technology & Electronics
Landscape photography2.21×Technology & Electronics
Outdoor Photographer2.38×Arts & Culture
Real Madrid C.F.1.59×Sports
Digital photography1.72×Business & Career
Videography2.34×Internet & Social Media
Digital single-lens reflex camera3.62×Technology & Electronics
Travel photography2.13×Technology & Electronics
Fine-art photography2.57×Technology & Electronics
Nature photography1.91×Technology & Electronics
Artist1.53×Music & Radio
Camera lens3.34×Technology & Electronics
Video production2.2×Movies & TV
Wildlife photography2.11×Technology & Electronics
Image editing2.9×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Video editing audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.63
Luxury OrientationPREMIUM2.23
Risk AppetiteTHRILL2.22
Design AffinityPREMIUM1.88
SustainabilityBALANCE1.62
Early Adopter MentalityPOWER1.52

Worldwide distribution

Worldwide audience distribution share by country for Video editing
CountryShare
United States15.9%
India9.0%
Japan7.1%

See Video editing audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Video editing have in United States?

Video editing has an estimated audience of 9,597,041 people in United States, concentrated in California and New York.

What is the gender split and age of Video editing fans?

37.0% of Video editing fans are female, 63.0% are male, with an average age of 38.5 years.

Which brands do Video editing fans like most?

Video editing fans show strongest brand affinity for Film editing (6.26×), Video editing software (5.05×), and Twitch (2.19×) over the country average.

Where do Video editing fans live in United States?

Video editing fans in United States are most concentrated in California (reach 1,341,502), New York (reach 888,302), and Texas (reach 877,345). These three regions account for the largest share of the active audience.

What other brands do Video editing fans also like?

Beyond Video editing itself, the audience over-indexes on Video editing software (5.05×), Twitch (2.19×), Cameras (1.88×), and Street photography (2.98×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Video editing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.