Video editing software Audience in United States

Video editing software logo

Video editing software has an estimated audience of 5,911,653 people in United States. 47.0% are female, 53.0% are male, average age 36.5. Top regions: California, Texas, Florida. Top brand affinities: UK garage, Product design, Bank account, Combat sport, Urban Outfitters.

The average Video editing software fan in United States is 36.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include UK garage, Product design, Bank account, with strongest over-indexing on UK garage (9.43× the country average). Demographically, the Video editing software audience skews balanced with an average age of 36.5, and over-indexes on personality traits such as LGBTQ+ Identity, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Video editing software fans

Demographic split for Video editing software audience in United States
MetricValue
Female47.0%
Male53.0%
Average age36.5
Estimated audience size5,911,653

Audience persona

The typical Video editing software fan in United States is balanced, around 36.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for UK garage.

Top regions in United States

Top regions ranked by reach for Video editing software in United States
RegionReachAffinity
California647,7981×
Texas522,0351.03×
Florida361,5220.9×
New York331,0461×
Georgia202,3261.11×
Illinois187,0930.95×
Pennsylvania181,8720.91×
North Carolina178,3861×
Ohio176,8900.97×
Michigan155,3301×
Washington144,5941.22×
Virginia144,3621×
New Jersey131,4070.87×
Tennessee118,6461×
Arizona117,1170.97×
Colorado110,6121.19×
Massachusetts108,7600.93×
Indiana105,9320.98×
Missouri99,5221.04×
Maryland99,2150.98×
South Carolina84,9230.95×
Wisconsin81,8410.92×
Alabama80,5520.98×
Minnesota77,9050.92×
Kentucky76,0191.03×
Oregon74,5131.1×
Louisiana73,0220.96×
Oklahoma70,7831.08×
Utah66,9801.27×
Nevada57,0591×
Kansas54,8691.18×
Connecticut53,6020.9×
Arkansas53,2391.09×
Mississippi46,3680.95×
Iowa43,5400.89×
Idaho34,0141.15×
New Mexico28,9120.98×
Hawaii27,7151.09×
Nebraska27,6800.93×
West Virginia24,0140.87×
New Hampshire22,8370.98×
Maine18,9520.89×
Montana17,9061.09×
Rhode Island17,0240.9×
Washington, District of Columbia15,9310.9×
Delaware14,0870.86×
Alaska13,8741.1×
South Dakota13,1780.96×
North Dakota11,8500.98×
Vermont10,4561.01×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Video editing software audience
BrandAffinityCategory
UK garage9.43×Music & Radio
Product design3.01×Business & Career
Bank account3.56×Business & Career
Combat sport2.24×Sports
Urban Outfitters2.33×Shopping
Natural rubber2.5×Cars & Mobility
Electrolyte5.59×Health
Stamp collecting5.35×Home & Garden
Embroidery Library16.6×Home & Garden
Nebraska Cornhuskers football3.71×Sports
Collectable1.54×Kids & Family
Israel1.98×Travel & Leisure
Tipsy Elves7.22×Shopping
Wikia2.42×Internet & Social Media
Tierra Cali5.37×Travel & Leisure
Isometric exercise6.07×Sports
Staycation2.27×Home & Garden
Wolverine (comics)3.69×Literature
Nasal cavity5.64×Health
9NEWS (KUSA)3.32×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Video editing software audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.87
Risk AppetiteTHRILL1.95
Luxury OrientationPREMIUM1.89
Design AffinityPREMIUM1.8
Sports ActivityPOWER1.74
SustainabilityBALANCE1.62

Worldwide distribution

Worldwide audience distribution share by country for Video editing software
CountryShare
United States15.6%
Japan12.5%
China10.3%

See Video editing software audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Video editing software have in United States?

Video editing software has an estimated audience of 5,911,653 people in United States, concentrated in California and Texas.

What is the gender split and age of Video editing software fans?

47.0% of Video editing software fans are female, 53.0% are male, with an average age of 36.5 years.

Which brands do Video editing software fans like most?

Video editing software fans show strongest brand affinity for UK garage (9.43×), Product design (3.01×), and Bank account (3.56×) over the country average.

Where do Video editing software fans live in United States?

Video editing software fans in United States are most concentrated in California (reach 647,798), Texas (reach 522,035), and Florida (reach 361,522). These three regions account for the largest share of the active audience.

What other brands do Video editing software fans also like?

Beyond Video editing software itself, the audience over-indexes on Product design (3.01×), Bank account (3.56×), Combat sport (2.24×), and Urban Outfitters (2.33×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Video editing software. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.