Rascasse Audience Intelligence

Video editing software Audience in United States

A data profile of the people who buy, follow and care about Video editing software in United States — modelled from more than twelve digital signal sources. Video editing software has an estimated audience of 5,911,653 people in United States.

#3383among Topic in United States#252in Technology & Electronics

The average Video editing software fan in United States is 36.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include International education, Broadway theatre, Disneyland Paris, with strongest over-indexing on International education (21.44× the country average).

Demographically, the Video editing software audience skews balanced with an average age of 36.5, and over-indexes on personality traits such as Risk Appetite, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Video editing software fan in United States is balanced, around 36.5 years old, with strong Risk Appetite tendencies and a notable affinity for International education.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Video editing software profile in United States.

Audience size
5.9M
in United States
Gender
47.0%♀
53.0% male
Age
36.5
average years
Country rank
#5773
Topic in United States
Fig. 01

Search interest · 12-month trend

+163%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Video editing software fans

47.0% are female, 53.0% are male, average age 36.5.

Fig. 02

Gender split

47.0%
Female
53.0%
Male
Demographic split for Video editing software audience in United States
MetricValue
Female47.0%
Male53.0%
Average age36.5
Estimated audience size5,911,653
Fig. 03

Age distribution

Ø 36.5
average years
Age distribution of the Video editing software audience in United States
Age bracketShare%
16-1930%
20-2920%
30-3916%
40-4915%
50+19%
Fig. 04

Worldwide distribution

15.6%

of the worldwide Video editing software audience comes from United States.

Worldwide audience distribution share by country for Video editing software
CountryShare
United States15.6%
Japan12.5%
China10.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Video editing software audience in United States is strongest.

Fig. 05

Top regions by affinity

Video editing software fans by region: top regions in United States
#RegionReachAffinity×
01Colorado~100K1.38×
02Idaho~30K1.17×
03New York~400K1.15×
04Utah~60K1.14×
05Texas~600K1.12×
06California~700K1.11×
07Kansas~50K1.10×
08Alaska~10K1.10×
09Oregon~70K1.08×
10Missouri~100K1.06×
11Georgia~200K1.05×
12Washington~100K1.05×
13Kentucky~80K1.05×
14North Carolina~200K1.04×
15Oklahoma~70K1.04×
16Florida~400K1.03×
17Illinois~200K1.02×
18Tennessee~100K1.02×
19Louisiana~80K1.02×
20Connecticut~60K1.02×
21Mississippi~50K1.02×
22Ohio~200K1.01×
23Michigan~200K1.01×
24South Carolina~90K1.01×
25North Dakota~10K1.01×
26Arizona~100K1.00×
27South Dakota~10K0.99×
28Rhode Island~20K0.98×
29Montana~20K0.98×
30Nevada~60K0.97×
31Arkansas~50K0.97×
32Vermont~10K0.97×
33New Hampshire~20K0.96×
34Maryland~100K0.95×
35Iowa~50K0.95×
36West Virginia~30K0.95×
37Indiana~100K0.94×
38Virginia~100K0.93×
39Pennsylvania~200K0.92×
40New Jersey~100K0.92×
41Alabama~80K0.92×
42Nebraska~30K0.91×
43Maine~20K0.90×
44Hawaii~20K0.89×
45Delaware~10K0.89×
46Massachusetts~100K0.88×
47Wisconsin~80K0.87×
48New Mexico~30K0.87×
49Washington, District of Columbia~20K0.86×
50Minnesota~70K0.84×
Fig. 06

Affinity by region

Affinity by region — Video editing software, United States
0.84×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Video editing software audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Video editing software audience
#·InterestCategoryAffinity×
01International educationBusiness & Career21.44×
02BodrumTravel & Leisure18.42×
03Disneyland ParisTravel & Leisure12.31×
04Portrait paintingArts & Culture10.75×
05GizmodoTechnology & Electronics9.25×
06Broadway theatreTravel & Leisure7.25×
07Watercolor paintingArts & Culture6.30×
08Oil paintingArts & Culture6.29×
09VideographyInternet & Social Media6.17×
10Abstract artArts & Culture6.09×
11Digital cameraTechnology & Electronics6.08×
12TokyoTravel & Leisure5.55×
13Modern artArts & Culture3.88×
14Digital artArts & Culture3.86×
15Digital photographyBusiness & Career3.75×
16Millie Bobby BrownMovies & TV3.72×
17Music festivalsMusic & Radio2.60×
18Do it yourself (DIY)Home & Garden2.53×
19SupermanMovies & TV2.00×
20New York CityTravel & Leisure1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Video editing software audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Video editing software audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.08×
Design AffinityPREMIUM2.04×
PatriotismCONSERVATISM1.95×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Video editing software audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.63×
IndulgenceJOY0.87×
Convenience OrientationPREMIUM0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Video editing software have in United States?

Video editing software has an estimated audience of 5,911,653 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Video editing software fans?

47.0% of Video editing software fans are female, 53.0% are male, with an average age of 36.5 years.

03

Which brands do Video editing software fans like most?

Video editing software fans show strongest brand affinity for International education (21.44×), Broadway theatre (7.25×), and Disneyland Paris (12.31×) over the country average.

04

Where do Video editing software fans live in United States?

Video editing software fans in United States are most concentrated in California (reach ~700K), Texas (reach ~600K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Video editing software fans also like?

Beyond Video editing software itself, the audience over-indexes on Broadway theatre (7.25×), Disneyland Paris (12.31×), Bodrum (18.42×), and Videography (6.17×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Video editing software audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Video editing software. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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