A data profile of the people who buy, follow and care about Video editing software in India — modelled from more than twelve digital signal sources. Video editing software has an estimated audience of 3,770,940 people in India.
Video editing software has an estimated audience of 3,770,940 people in India. 21.6% are female, 78.4% are male, average age 29.9. Top brand affinities: Superman, Video editing, Harry Potter, Music videos, Do it yourself (DIY).
Top brand affinities include Superman, Video editing, Harry Potter, with strongest over-indexing on Superman (2.17× the country average).
Demographically, the Video editing software audience skews more male with an average age of 29.9, and over-indexes on personality traits such as Early Adopter Mentality, Pet Ownership.
The typical Video editing software fan in India is more male, around 29.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Superman.
The key figures that characterise the Video editing software profile in India.
21.6% are female, 78.4% are male, average age 29.9.
| Metric | Value |
|---|---|
| Female | 21.6% |
| Male | 78.4% |
| Average age | 29.9 |
| Estimated audience size | 3,770,940 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 41% | |
| 20-29 | 30% | |
| 30-39 | 16% | |
| 40-49 | 8% | |
| 50+ | 6% |
of the worldwide Video editing software audience comes from India.
| Country | Share |
|---|---|
| United States | 15.6% |
| Japan | 12.5% |
| China | 10.3% |
The strongest cross-interests of the Video editing software audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Forex Online Trading | Business & Career | 4.35× | ||
| 02 | Emma Watson | Movies & TV | 3.75× | ||
| 03 | Video editing | Technology & Electronics | 3.66× | ||
| 04 | Vintage clothing | Fashion & Accessoires | 3.18× | ||
| 05 | Sweepstakes | Games | 2.98× | ||
| 06 | Elon Musk | Business & Career | 2.84× | ||
| 07 | Omegle | Internet & Social Media | 2.69× | ||
| 08 | International education | Business & Career | 2.50× | ||
| 09 | Videography | Internet & Social Media | 2.31× | ||
| 10 | Art exhibition | Arts & Culture | 2.22× | ||
| 11 | Superman | Movies & TV | 2.17× | ||
| 12 | Batman | Movies & TV | 2.13× | ||
| 13 | Digital photography | Business & Career | 2.05× | ||
| 14 | Museum | Arts & Culture | 2.05× | ||
| 15 | Contemporary art | Arts & Culture | 1.95× | ||
| 16 | Do it yourself (DIY) | Home & Garden | 1.87× | ||
| 17 | Harry Potter | Movies & TV | 1.69× | ||
| 18 | Career development | Business & Career | 1.67× | ||
| 19 | Casino games | Games | 1.57× | ||
| 20 | Music videos | Music & Radio | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.87× | |
| Pet Ownership | JOY | 1.63× | |
| Community Orientation | OPEN | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.44× | |
| Need for Security | CONSERVATISM | 0.53× | |
| Creativity | OPEN | 0.58× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Video editing software. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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