A data profile of the people who buy, follow and care about International education in India — modelled from more than twelve digital signal sources. International education has an estimated audience of 5,046,240 people in India.
The average International education fan in India is 29.2 years old, more male, and lives primarily in Uttar Pradesh.
The audience is concentrated in Uttar Pradesh, Maharashtra, West Bengal.
Top brand affinities include College admissions in the United States, Study in Europe, Study Abroad, with strongest over-indexing on College admissions in the United States (16.3× the country average).
Demographically, the International education audience skews more male with an average age of 29.2, and over-indexes on personality traits such as Patriotism, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical International education fan in India is more male, around 29.2 years old, with strong Patriotism tendencies and a notable affinity for College admissions in the United States.
The key figures that characterise the International education profile in India.
32.8% are female, 67.2% are male, average age 29.2.
| Metric | Value |
|---|---|
| Female | 32.8% |
| Male | 67.2% |
| Average age | 29.2 |
| Estimated audience size | 5,046,240 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 45% | |
| 20-29 | 28% | |
| 30-39 | 13% | |
| 40-49 | 8% | |
| 50+ | 6% |
of the worldwide International education audience comes from India.
| Country | Share |
|---|---|
| Japan | 12.1% |
| India | 11.0% |
| United States | 7.1% |
Where the International education audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Arunachal Pradesh | ~4K | 1.42× | |
| 02 | Mizoram | ~5K | 1.37× | |
| 03 | Manipur | ~8K | 1.22× | |
| 04 | Meghalaya | ~6K | 1.20× | |
| 05 | Goa | ~6K | 1.08× | |
| 06 | Tripura | ~7K | 1.07× | |
| 07 | Himachal Pradesh | ~20K | 0.98× | |
| 08 | Chhattisgarh | ~30K | 0.96× | |
| 09 | Uttarakhand | ~20K | 0.96× | |
| 10 | Jammu and Kashmir | ~20K | 0.95× | |
| 11 | Jharkhand | ~40K | 0.94× | |
| 12 | Assam | ~50K | 0.92× | |
| 13 | Punjab (region) | ~60K | 0.91× | |
| 14 | Odisha | ~50K | 0.91× | |
| 15 | Andhra Pradesh | ~60K | 0.90× | |
| 16 | Madhya Pradesh | ~80K | 0.89× | |
| 17 | Haryana | ~60K | 0.89× | |
| 18 | Rajasthan | ~100K | 0.88× | |
| 19 | Bihar | ~90K | 0.88× | |
| 20 | Kerala | ~60K | 0.85× | |
| 21 | Gujarat | ~100K | 0.84× | |
| 22 | West Bengal | ~100K | 0.83× | |
| 23 | Telangana | ~60K | 0.83× | |
| 24 | Karnataka | ~100K | 0.79× | |
| 25 | Tamil Nadu | ~100K | 0.79× | |
| 26 | Uttar Pradesh | ~200K | 0.74× | |
| 27 | Maharashtra | ~200K | 0.71× |
The strongest cross-interests of the International education audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Study in New Zealand | Business & Career | 18.80× | ||
| 02 | Study in Europe | Business & Career | 18.75× | ||
| 03 | Study Abroad | Business & Career | 17.31× | ||
| 04 | College admissions in the United States | Business & Career | 16.30× | ||
| 05 | Higher education in the United States | Politics & Society | 11.57× | ||
| 06 | Business education | Business & Career | 10.94× | ||
| 07 | Test of English as a Foreign Language | Business & Career | 8.91× | ||
| 08 | International student | Business & Career | 6.02× | ||
| 09 | The Ashes | Sports | 5.50× | ||
| 10 | International English Language Testing System | Business & Career | 5.12× | ||
| 11 | University and college admission | Business & Career | 4.55× | ||
| 12 | Master of Business Administration | Business & Career | 4.01× | ||
| 13 | Postgraduate education | Business & Career | 3.91× | ||
| 14 | Stranger Things | Movies & TV | 3.12× | ||
| 15 | Harry Potter | Movies & TV | 2.94× | ||
| 16 | Sex and the City | Movies & TV | 2.86× | ||
| 17 | Gemini | Technology & Electronics | 2.40× | ||
| 18 | XXXTentacion | Music & Radio | 2.30× | ||
| 19 | Superman | Movies & TV | 2.22× | ||
| 20 | FIFA World Cup 2026 | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.16× | |
| Career Orientation | POWER | 2.23× | |
| Early Adopter Mentality | POWER | 2.01× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.90× | |
| Spirituality | BALANCE | 0.97× | |
| Creativity | OPEN | 1.00× |
International education has an estimated audience of 5,046,240 people in India, concentrated in Uttar Pradesh and Maharashtra.
32.8% of International education fans are female, 67.2% are male, with an average age of 29.2 years.
International education fans show strongest brand affinity for College admissions in the United States (16.3×), Study in Europe (18.75×), and Study Abroad (17.31×) over the country average.
International education fans in India are most concentrated in Uttar Pradesh (reach ~200K), Maharashtra (reach ~200K), and West Bengal (reach ~100K). These three regions account for the largest share of the active audience.
Beyond International education itself, the audience over-indexes on Study in Europe (18.75×), Study Abroad (17.31×), Business education (10.94×), and Test of English as a Foreign Language (8.91×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for International education. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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