A data profile of the people who buy, follow and care about The Ashes in India — modelled from more than twelve digital signal sources. The Ashes has an estimated audience of 4,740,258 people in India.
The Ashes has an estimated audience of 4,740,258 people in India. 27.7% are female, 72.3% are male, average age 27.6. Top brand affinities: Geocaching, Indian Premier League, India national cricket team, Gillette (brand), Career development.
Top brand affinities include Geocaching, Indian Premier League, India national cricket team, with strongest over-indexing on Geocaching (306.17× the country average).
Demographically, the The Ashes audience skews more male with an average age of 27.6, and over-indexes on personality traits such as Indulgence, Career Orientation.
The typical The Ashes fan in India is more male, around 27.6 years old, with strong Indulgence tendencies and a notable affinity for Geocaching.
The key figures that characterise the The Ashes profile in India.
27.7% are female, 72.3% are male, average age 27.6.
| Metric | Value |
|---|---|
| Female | 27.7% |
| Male | 72.3% |
| Average age | 27.6 |
| Estimated audience size | 4,740,258 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 48% | |
| 20-29 | 31% | |
| 30-39 | 11% | |
| 40-49 | 5% | |
| 50+ | 4% |
of the worldwide The Ashes audience comes from India.
| Country | Share |
|---|---|
| India | 64.9% |
| United Kingdom | 8.0% |
| Australia | 5.7% |
The strongest cross-interests of the The Ashes audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Geocaching | Games | 306.17× | ||
| 02 | Gillette (brand) | Beauty & Wellness | 22.22× | ||
| 03 | Nivea | Beauty & Wellness | 7.46× | ||
| 04 | International education | Business & Career | 5.50× | ||
| 05 | Max Verstappen | Sports | 5.00× | ||
| 06 | Manchester City F.C. | Sports | 4.47× | ||
| 07 | High-end audio | Technology & Electronics | 4.38× | ||
| 08 | Career development | Business & Career | 4.00× | ||
| 09 | Drop shipping | Shopping | 3.54× | ||
| 10 | England cricket team | Sports | 3.21× | ||
| 11 | Manchester United F.C. | Sports | 2.89× | ||
| 12 | Pakistan national cricket team | Sports | 2.65× | ||
| 13 | Rohit Sharma | Sports | 2.27× | ||
| 14 | Kolkata Knight Riders | Sports | 2.24× | ||
| 15 | India national cricket team | Sports | 2.07× | ||
| 16 | Chennai Super Kings | Sports | 2.05× | ||
| 17 | Virat Kohli | Sports | 2.03× | ||
| 18 | Chennai | Travel & Leisure | 1.95× | ||
| 19 | Indian Premier League | Sports | 1.91× | ||
| 20 | Celebrity | Movies & TV | 1.72× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.46× | |
| Career Orientation | POWER | 1.37× | |
| Risk Appetite | THRILL | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.43× | |
| Community Orientation | OPEN | 0.55× | |
| Creativity | OPEN | 0.56× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for The Ashes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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