A data profile of the people who buy, follow and care about International student in India — modelled from more than twelve digital signal sources. International student has an estimated audience of 6,171,366 people in India.
International student has an estimated audience of 6,171,366 people in India. 31.9% are female, 68.1% are male, average age 29.0. Top brand affinities: International education, Career development, Canada, Pakistan, Max Verstappen.
Top brand affinities include International education, Career development, Canada, with strongest over-indexing on International education (6.02× the country average).
Demographically, the International student audience skews more male with an average age of 29.0, and over-indexes on personality traits such as Community Orientation, Sustainability.
The typical International student fan in India is more male, around 29.0 years old, with strong Community Orientation tendencies and a notable affinity for International education.
The key figures that characterise the International student profile in India.
31.9% are female, 68.1% are male, average age 29.0.
| Metric | Value |
|---|---|
| Female | 31.9% |
| Male | 68.1% |
| Average age | 29.0 |
| Estimated audience size | 6,171,366 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 45% | |
| 20-29 | 28% | |
| 30-39 | 12% | |
| 40-49 | 8% | |
| 50+ | 6% |
of the worldwide International student audience comes from India.
| Country | Share |
|---|---|
| Japan | 9.1% |
| India | 8.4% |
| China | 8.1% |
The strongest cross-interests of the International student audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | International education | Business & Career | 6.02× | ||
| 02 | Max Verstappen | Sports | 3.55× | ||
| 03 | London | Travel & Leisure | 2.42× | ||
| 04 | Scholarship | Kids & Family | 2.31× | ||
| 05 | Canada | Travel & Leisure | 2.19× | ||
| 06 | Career development | Business & Career | 2.17× | ||
| 07 | Crochet | Home & Garden | 2.09× | ||
| 08 | Innovation | Business & Career | 2.02× | ||
| 09 | Passive income | Business & Career | 2.02× | ||
| 10 | High school | Business & Career | 1.97× | ||
| 11 | Embroidery | Home & Garden | 1.74× | ||
| 12 | Alia Bhatt | Movies & TV | 1.74× | ||
| 13 | Master of Business Administration | Business & Career | 1.73× | ||
| 14 | BSE SENSEX | Business & Career | 1.66× | ||
| 15 | England cricket team | Sports | 1.63× | ||
| 16 | True Detective | Movies & TV | 1.63× | ||
| 17 | Pakistan national cricket team | Sports | 1.59× | ||
| 18 | Pakistan | Travel & Leisure | 1.57× | ||
| 19 | Big Bash League | Sports | 1.56× | ||
| 20 | Ranveer Singh | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 2.08× | |
| Sustainability | BALANCE | 1.51× | |
| Indulgence | JOY | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.59× | |
| Price Sensitivity | PREMIUM | 0.74× | |
| Family Orientation | CONSERVATISM | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for International student. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.