Rascasse Audience Intelligence

International student Audience in Germany

A data profile of the people who buy, follow and care about International student in Germany — modelled from more than twelve digital signal sources. International student has an estimated audience of 2,048,272 people in Germany.

#1901among Topic in Germany#322in Business & Career

The average International student fan in Germany is 33.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Philanthropy, Google News, Master's degree, with strongest over-indexing on Philanthropy (14.59× the country average).

Demographically, the International student audience skews more female with an average age of 33.8, and over-indexes on personality traits such as Community Orientation, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical International student fan in Germany is more female, around 33.8 years old, with strong Community Orientation tendencies and a notable affinity for Philanthropy.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the International student profile in Germany.

Audience size
2M
in Germany
Gender
61.3%♀
38.7% male
Age
33.8
average years
Country rank
#3284
Topic in Germany
Fig. 01

Search interest · 12-month trend

-48%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of International student fans

61.3% are female, 38.7% are male, average age 33.8.

Fig. 02

Gender split

61.3%
Female
38.7%
Male
Demographic split for International student audience in Germany
MetricValue
Female61.3%
Male38.7%
Average age33.8
Estimated audience size2,048,272
Fig. 03

Age distribution

Ø 33.8
average years
Age distribution of the International student audience in Germany
Age bracketShare%
16-1932%
20-2924%
30-3919%
40-4916%
50+10%
Fig. 04

Worldwide distribution

2.8%

of the worldwide International student audience comes from Germany.

Worldwide audience distribution share by country for International student
CountryShare
Japan9.1%
India8.4%
China8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the International student audience in Germany is strongest.

Fig. 05

Top regions by affinity

International student fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~200K2.00×
02Bremen~30K1.58×
03Hamburg~60K1.24×
04Hessen~200K1.12×
05Bayern~400K1.10×
06Sachsen-Anhalt~50K0.94×
07Brandenburg~60K0.93×
08Baden-Württemberg~300K0.92×
09Nordrhein-Westfalen~400K0.90×
10Saarland~20K0.90×
11Thüringen~50K0.87×
12Rheinland-Pfalz~90K0.86×
13Sachsen~80K0.83×
14Mecklenburg-Vorpommern~30K0.82×
15Schleswig-Holstein~60K0.78×
16Niedersachsen~100K0.71×
Fig. 06

Affinity by region

Affinity by region — International student, Germany
0.71×1.00×2.00×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the International student audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for International student audience
#·InterestCategoryAffinity×
01PhilanthropyArts & Culture14.59×
02University and college admissionBusiness & Career10.91×
03Student exchange programBusiness & Career9.26×
04International English Language Testing SystemBusiness & Career8.89×
05Undergraduate educationBusiness & Career8.63×
06Google NewsNews8.34×
07DuolingoBusiness & Career7.19×
08Master of Business AdministrationBusiness & Career5.89×
09Master's degreeBusiness & Career5.78×
10Office 365Technology & Electronics4.82×
11Google DriveTechnology & Electronics4.67×
12Bachelor's degreeBusiness & Career4.51×
13Millie Bobby BrownMovies & TV4.13×
14SupermanMovies & TV2.72×
15Do it yourself (DIY)Home & Garden2.27×
16Harry PotterMovies & TV1.98×
17YouTubeMovies & TV1.94×
18Luxury goodsFashion & Accessoires1.94×
19SpotifyInternet & Social Media1.88×
20TikTokInternet & Social Media1.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the International student audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by International student audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.04×
Career OrientationPOWER1.82×
Luxury OrientationPREMIUM1.77×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by International student audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.95×
Need for SecurityCONSERVATISM0.97×
IndulgenceJOY0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does International student have in Germany?

International student has an estimated audience of 2,048,272 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of International student fans?

61.3% of International student fans are female, 38.7% are male, with an average age of 33.8 years.

03

Which brands do International student fans like most?

International student fans show strongest brand affinity for Philanthropy (14.59×), Google News (8.34×), and Master's degree (5.78×) over the country average.

04

Where do International student fans live in Germany?

International student fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do International student fans also like?

Beyond International student itself, the audience over-indexes on Google News (8.34×), Master's degree (5.78×), Duolingo (7.19×), and Master of Business Administration (5.89×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See International student audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for International student. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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