International student Audience in Germany
International student has an estimated audience of 2,048,272 people in Germany. 61.3% are female, 38.7% are male, average age 33.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: ICloud, TOEIC, Master of Business Administration, Google News, Spiegel Online.
The average International student fan in Germany is 33.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include ICloud, TOEIC, Master of Business Administration, with strongest over-indexing on ICloud (6.47× the country average). Demographically, the International student audience skews more female with an average age of 33.8, and over-indexes on personality traits such as Luxury Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of International student fans
| Metric | Value |
|---|---|
| Female | 61.3% |
| Male | 38.7% |
| Average age | 33.8 |
| Estimated audience size | 2,048,272 |
Audience persona
The typical International student fan in Germany is more female, around 33.8 years old, with strong Luxury Orientation tendencies and a notable affinity for ICloud.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 418,323 | 0.93× |
| Bayern | 375,713 | 1.14× |
| Baden-Württemberg | 262,350 | 0.94× |
| Berlin | 197,219 | 2.15× |
| Hessen | 177,376 | 1.14× |
| Niedersachsen | 128,008 | 0.64× |
| Rheinland-Pfalz | 83,328 | 0.81× |
| Sachsen | 75,753 | 0.75× |
| Hamburg | 62,617 | 1.35× |
| Brandenburg | 56,227 | 0.88× |
| Schleswig-Holstein | 46,868 | 0.64× |
| Sachsen-Anhalt | 46,799 | 0.88× |
| Bremen | 36,435 | 2.08× |
| Thüringen | 35,694 | 0.68× |
| Mecklenburg-Vorpommern | 16,007 | 0.41× |
| Saarland | 14,018 | 0.56× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| ICloud | 6.47× | Technology & Electronics |
| TOEIC | 13.68× | Business & Career |
| Master of Business Administration | 6.27× | Business & Career |
| Google News | 4.93× | News |
| Spiegel Online | 2.44× | News |
| International English Language Testing System | 8.82× | Business & Career |
| Do it yourself (DIY) | 2.21× | Home & Garden |
| Google Drive | 4.08× | Technology & Electronics |
| Harvard University | 9.74× | Business & Career |
| Frida Kahlo | 6.07× | Arts & Culture |
| Harry Potter | 1.63× | Movies & TV |
| Office 365 | 4.31× | Technology & Electronics |
| Undergraduate education | 6.93× | Business & Career |
| Group buying | 6.81× | Shopping |
| TikTok | 1.56× | Internet & Social Media |
| Distance education | 3.58× | Business & Career |
| Scholarship | 7.71× | Kids & Family |
| Batman | 2.11× | Movies & TV |
| YouTube | 1.51× | Movies & TV |
| Duolingo | 4.53× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.51 |
| Sustainability | BALANCE | 1.35 |
| Urban Lifestyle | OPEN | 1.3 |
| Mindfulness | BALANCE | 1.28 |
| Career Orientation | POWER | 1.27 |
| DIY Mentality | THRILL | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 9.1% |
| India | 8.4% |
| China | 8.1% |
See International student audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does International student have in Germany?
International student has an estimated audience of 2,048,272 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of International student fans?
61.3% of International student fans are female, 38.7% are male, with an average age of 33.8 years.
Which brands do International student fans like most?
International student fans show strongest brand affinity for ICloud (6.47×), TOEIC (13.68×), and Master of Business Administration (6.27×) over the country average.
Where do International student fans live in Germany?
International student fans in Germany are most concentrated in Nordrhein-Westfalen (reach 418,323), Bayern (reach 375,713), and Baden-Württemberg (reach 262,350). These three regions account for the largest share of the active audience.
What other brands do International student fans also like?
Beyond International student itself, the audience over-indexes on TOEIC (13.68×), Master of Business Administration (6.27×), Google News (4.93×), and Spiegel Online (2.44×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for International student. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.