A data profile of the people who buy, follow and care about International English Language Testing System in India — modelled from more than twelve digital signal sources. International English Language Testing System has an estimated audience of 4,783,031 people in India.
The average International English Language Testing System fan in India is 29.0 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Gujarat, Punjab (region).
The key figures that characterise the International English Language Testing System profile in India.
31.8% are female, 68.2% are male, average age 29.0.
| Metric | Value |
|---|---|
| Female | 31.8% |
| Male | 68.2% |
| Average age | 29.0 |
| Estimated audience size | 4,783,031 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 45% | |
| 20-29 | 29% | |
| 30-39 | 13% | |
| 40-49 | 8% | |
| 50+ | 6% |
of the worldwide International English Language Testing System audience comes from India.
| Country | Share |
|---|---|
| Japan | 11.1% |
| China | 7.9% |
| India | 7.8% |
Where the International English Language Testing System audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Punjab (region) | ~200K | 3.23× | |
| 02 | Gujarat | ~200K | 1.60× | |
| 03 | Telangana | ~100K | 1.48× | |
| 04 | Haryana | ~90K | 1.46× | |
| 05 | Tamil Nadu | ~100K | 1.26× | |
| 06 | Kerala | ~90K | 1.25× | |
| 07 | Maharashtra | ~300K | 1.19× | |
| 08 | Andhra Pradesh | ~60K | 1.08× | |
| 09 | Sikkim | ~2K | 1.05× | |
| 10 | Karnataka | ~100K | 1.00× | |
| 11 | Mizoram | ~3K | 1.00× | |
| 12 | Goa | ~5K | 0.99× | |
| 13 | Arunachal Pradesh | ~3K | 0.99× | |
| 14 | Manipur | ~6K | 0.97× | |
| 15 | Nagaland | ~3K | 0.97× | |
| 16 | Uttarakhand | ~20K | 0.95× | |
| 17 | Himachal Pradesh | ~20K | 0.95× | |
| 18 | Meghalaya | ~5K | 0.95× | |
| 19 | Jammu and Kashmir | ~20K | 0.93× | |
| 20 | Tripura | ~6K | 0.91× | |
| 21 | Uttar Pradesh | ~200K | 0.83× | |
| 22 | Chhattisgarh | ~30K | 0.83× | |
| 23 | Rajasthan | ~90K | 0.82× | |
| 24 | Madhya Pradesh | ~70K | 0.81× | |
| 25 | Jharkhand | ~30K | 0.79× | |
| 26 | Assam | ~30K | 0.72× | |
| 27 | Odisha | ~40K | 0.70× | |
| 28 | West Bengal | ~100K | 0.69× | |
| 29 | Bihar | ~60K | 0.63× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for International English Language Testing System. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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