Rascasse Audience Intelligence

International English Language Testing System Audience in India

A data profile of the people who buy, follow and care about International English Language Testing System in India — modelled from more than twelve digital signal sources. International English Language Testing System has an estimated audience of 4,783,031 people in India.

The average International English Language Testing System fan in India is 29.0 years old, more male, and lives primarily in Maharashtra.

The audience is concentrated in Maharashtra, Gujarat, Punjab (region).

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the International English Language Testing System profile in India.

Audience size
4.8M
in India
Gender
31.8%
68.2% male
Age
29.0
average years
Country rank
#1261
Topic in India
Fig. 01

Search interest · 12-month trend

+22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of International English Language Testing System fans

31.8% are female, 68.2% are male, average age 29.0.

Fig. 02

Gender split

31.8%
Female
68.2%
Male
Demographic split for International English Language Testing System audience in India
MetricValue
Female31.8%
Male68.2%
Average age29.0
Estimated audience size4,783,031
Fig. 03

Age distribution

Ø 29.0
average years
Age distribution of the International English Language Testing System audience in India
Age bracketShare%
16-1945%
20-2929%
30-3913%
40-498%
50+6%
Fig. 04

Worldwide distribution

7.8%

of the worldwide International English Language Testing System audience comes from India.

Worldwide audience distribution share by country for International English Language Testing System
CountryShare
Japan11.1%
China7.9%
India7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the India average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the International English Language Testing System audience in India is strongest.

Fig. 05

Top regions by affinity

International English Language Testing System fans by region: top regions in India
#RegionReachAffinity×
01Punjab (region)~200K3.23×
02Gujarat~200K1.60×
03Telangana~100K1.48×
04Haryana~90K1.46×
05Tamil Nadu~100K1.26×
06Kerala~90K1.25×
07Maharashtra~300K1.19×
08Andhra Pradesh~60K1.08×
09Sikkim~2K1.05×
10Karnataka~100K1.00×
11Mizoram~3K1.00×
12Goa~5K0.99×
13Arunachal Pradesh~3K0.99×
14Manipur~6K0.97×
15Nagaland~3K0.97×
16Uttarakhand~20K0.95×
17Himachal Pradesh~20K0.95×
18Meghalaya~5K0.95×
19Jammu and Kashmir~20K0.93×
20Tripura~6K0.91×
21Uttar Pradesh~200K0.83×
22Chhattisgarh~30K0.83×
23Rajasthan~90K0.82×
24Madhya Pradesh~70K0.81×
25Jharkhand~30K0.79×
26Assam~30K0.72×
27Odisha~40K0.70×
28West Bengal~100K0.69×
29Bihar~60K0.63×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in India who actively search for International English Language Testing System. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →