A data profile of the people who buy, follow and care about Vintage clothing in India — modelled from more than twelve digital signal sources. Vintage clothing has an estimated audience of 3,494,620 people in India.
The average Vintage clothing fan in India is 28.5 years old, balanced, and lives primarily in Karnataka.
The audience is concentrated in Karnataka, Maharashtra, Uttar Pradesh.
Top brand affinities include Retro style, XXXTentacion, Vintage, with strongest over-indexing on Retro style (13.89× the country average).
Demographically, the Vintage clothing audience skews balanced with an average age of 28.5, and over-indexes on personality traits such as Design Affinity, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Vintage clothing fan in India is balanced, around 28.5 years old, with strong Design Affinity tendencies and a notable affinity for Retro style.
The key figures that characterise the Vintage clothing profile in India.
48.9% are female, 51.1% are male, average age 28.5.
| Metric | Value |
|---|---|
| Female | 48.9% |
| Male | 51.1% |
| Average age | 28.5 |
| Estimated audience size | 3,494,620 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 45% | |
| 20-29 | 30% | |
| 30-39 | 13% | |
| 40-49 | 8% | |
| 50+ | 4% |
of the worldwide Vintage clothing audience comes from India.
| Country | Share |
|---|---|
| United States | 20.3% |
| Japan | 12.4% |
| China | 11.1% |
Where the Vintage clothing audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Karnataka | ~100K | 1.60× | |
| 02 | Nagaland | ~3K | 1.42× | |
| 03 | Arunachal Pradesh | ~3K | 1.37× | |
| 04 | Sikkim | ~2K | 1.18× | |
| 05 | Manipur | ~5K | 1.14× | |
| 06 | Meghalaya | ~4K | 1.08× | |
| 07 | Tripura | ~5K | 1.05× | |
| 08 | Mizoram | ~2K | 1.04× | |
| 09 | Himachal Pradesh | ~10K | 0.99× | |
| 10 | Goa | ~4K | 0.98× | |
| 11 | Assam | ~30K | 0.95× | |
| 12 | Uttarakhand | ~20K | 0.93× | |
| 13 | Punjab (region) | ~40K | 0.90× | |
| 14 | Jammu and Kashmir | ~10K | 0.88× | |
| 15 | Chhattisgarh | ~20K | 0.87× | |
| 16 | Gujarat | ~80K | 0.85× | |
| 17 | Jharkhand | ~20K | 0.83× | |
| 18 | Haryana | ~40K | 0.81× | |
| 19 | Madhya Pradesh | ~50K | 0.80× | |
| 20 | Kerala | ~40K | 0.80× | |
| 21 | Maharashtra | ~100K | 0.78× | |
| 22 | Andhra Pradesh | ~30K | 0.74× | |
| 23 | Odisha | ~30K | 0.74× | |
| 24 | Telangana | ~40K | 0.72× | |
| 25 | Tamil Nadu | ~60K | 0.71× | |
| 26 | Rajasthan | ~60K | 0.71× | |
| 27 | Bihar | ~40K | 0.66× | |
| 28 | West Bengal | ~70K | 0.63× | |
| 29 | Uttar Pradesh | ~100K | 0.61× |
The strongest cross-interests of the Vintage clothing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Retro style | Fashion & Accessoires | 13.89× | ||
| 02 | Vintage | Fashion & Accessoires | 13.07× | ||
| 03 | Cross-stitch | Home & Garden | 5.15× | ||
| 04 | Knitting needle | Fashion & Accessoires | 5.05× | ||
| 05 | Pattern (sewing) | Home & Garden | 4.02× | ||
| 06 | XXXTentacion | Music & Radio | 3.31× | ||
| 07 | Party dress | Fashion & Accessoires | 3.21× | ||
| 08 | Jewelry design | Fashion & Accessoires | 2.86× | ||
| 09 | Sex and the City | Movies & TV | 2.84× | ||
| 10 | Indian wedding clothes | Fashion & Accessoires | 2.63× | ||
| 11 | Stranger Things | Movies & TV | 2.49× | ||
| 12 | Wedding reception | Kids & Family | 2.43× | ||
| 13 | Rajasthan Royals | Sports | 2.37× | ||
| 14 | Cotton | Fashion & Accessoires | 2.28× | ||
| 15 | Cars (film) | Movies & TV | 2.24× | ||
| 16 | South Asia | Travel & Leisure | 2.16× | ||
| 17 | Expensive Taste | Business & Career | 2.16× | ||
| 18 | New Delhi | Travel & Leisure | 1.88× | ||
| 19 | Superman | Movies & TV | 1.71× | ||
| 20 | Bollywood movies | Movies & TV | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 2.35× | |
| Early Adopter Mentality | POWER | 2.34× | |
| Extroversion | THRILL | 2.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.79× | |
| Career Orientation | POWER | 1.10× | |
| Patriotism | CONSERVATISM | 1.11× |
Vintage clothing has an estimated audience of 3,494,620 people in India, concentrated in Karnataka and Maharashtra.
48.9% of Vintage clothing fans are female, 51.1% are male, with an average age of 28.5 years.
Vintage clothing fans show strongest brand affinity for Retro style (13.89×), XXXTentacion (3.31×), and Vintage (13.07×) over the country average.
Vintage clothing fans in India are most concentrated in Karnataka (reach ~100K), Maharashtra (reach ~100K), and Uttar Pradesh (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Vintage clothing itself, the audience over-indexes on XXXTentacion (3.31×), Vintage (13.07×), Sex and the City (2.84×), and Cross-stitch (5.15×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Vintage clothing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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