A data profile of the people who buy, follow and care about Pattern (sewing) in India — modelled from more than twelve digital signal sources. Pattern (sewing) has an estimated audience of 4,419,044 people in India.
Pattern (sewing) has an estimated audience of 4,419,044 people in India. 51.2% are female, 48.8% are male, average age 30.5. Top brand affinities: Indian Premier League, India national cricket team, Do it yourself (DIY), Quilting, Virat Kohli.
Top brand affinities include Indian Premier League, India national cricket team, Do it yourself (DIY), with strongest over-indexing on Indian Premier League (1.62× the country average).
Demographically, the Pattern (sewing) audience skews balanced with an average age of 30.5, and over-indexes on personality traits such as Sustainability, Tradition.
The typical Pattern (sewing) fan in India is balanced, around 30.5 years old, with strong Sustainability tendencies and a notable affinity for Indian Premier League.
The key figures that characterise the Pattern (sewing) profile in India.
51.2% are female, 48.8% are male, average age 30.5.
| Metric | Value |
|---|---|
| Female | 51.2% |
| Male | 48.8% |
| Average age | 30.5 |
| Estimated audience size | 4,419,044 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 36% | |
| 20-29 | 34% | |
| 30-39 | 14% | |
| 40-49 | 9% | |
| 50+ | 6% |
of the worldwide Pattern (sewing) audience comes from India.
| Country | Share |
|---|---|
| United States | 11.6% |
| Japan | 8.5% |
| Brazil | 6.8% |
The strongest cross-interests of the Pattern (sewing) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Quilting | Home & Garden | 10.52× | ||
| 02 | Outlet store | Shopping | 6.16× | ||
| 03 | Sewing machine | Home & Garden | 4.53× | ||
| 04 | Knitting | Home & Garden | 4.36× | ||
| 05 | Art jewelry | Fashion & Accessoires | 4.28× | ||
| 06 | Sewing | Home & Garden | 4.22× | ||
| 07 | Crochet | Home & Garden | 4.10× | ||
| 08 | Vintage clothing | Fashion & Accessoires | 4.02× | ||
| 09 | Handmade jewelry | Fashion & Accessoires | 3.43× | ||
| 10 | Do it yourself (DIY) | Home & Garden | 3.41× | ||
| 11 | Weaving | Fashion & Accessoires | 3.25× | ||
| 12 | Embroidery | Home & Garden | 2.58× | ||
| 13 | Cash on delivery | Business & Career | 2.00× | ||
| 14 | Kolkata Knight Riders | Sports | 1.86× | ||
| 15 | Rohit Sharma | Sports | 1.84× | ||
| 16 | Chennai Super Kings | Sports | 1.80× | ||
| 17 | India national cricket team | Sports | 1.76× | ||
| 18 | Virat Kohli | Sports | 1.75× | ||
| 19 | Chennai | Travel & Leisure | 1.70× | ||
| 20 | Indian Premier League | Sports | 1.62× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 2.70× | |
| Tradition | CONSERVATISM | 2.51× | |
| DIY Mentality | THRILL | 2.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.59× | |
| Travelling | THRILL | 0.82× | |
| Family Orientation | CONSERVATISM | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Pattern (sewing). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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