A data profile of the people who buy, follow and care about Pattern (sewing) in Norway — modelled from more than twelve digital signal sources. Pattern (sewing) has an estimated audience of 623,371 people in Norway.
Pattern (sewing) has an estimated audience of 623,371 people in Norway. 79.3% are female, 20.7% are male, average age 44.2. Top brand affinities: Do it yourself (DIY), Biltema, Sewing machine, JYSK, Hobby.
Top brand affinities include Do it yourself (DIY), Biltema, Sewing machine, with strongest over-indexing on Do it yourself (DIY) (3.76× the country average).
Demographically, the Pattern (sewing) audience skews more female with an average age of 44.2, and over-indexes on personality traits such as DIY Mentality, Design Affinity.
The typical Pattern (sewing) fan in Norway is more female, around 44.2 years old, with strong DIY Mentality tendencies and a notable affinity for Do it yourself (DIY).
The key figures that characterise the Pattern (sewing) profile in Norway.
79.3% are female, 20.7% are male, average age 44.2.
| Metric | Value |
|---|---|
| Female | 79.3% |
| Male | 20.7% |
| Average age | 44.2 |
| Estimated audience size | 623,371 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 16% | |
| 40-49 | 24% | |
| 50+ | 34% |
of the worldwide Pattern (sewing) audience comes from Norway.
| Country | Share |
|---|---|
| United States | 11.6% |
| Japan | 8.5% |
| Brazil | 6.8% |
The strongest cross-interests of the Pattern (sewing) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sewing machine | Home & Garden | 4.28× | ||
| 02 | Do it yourself (DIY) | Home & Garden | 3.76× | ||
| 03 | Wholesale | Fashion & Accessoires | 3.56× | ||
| 04 | Vintage clothing | Fashion & Accessoires | 3.33× | ||
| 05 | Designer clothing | Fashion & Accessoires | 3.30× | ||
| 06 | Cashmere wool | Fashion & Accessoires | 3.04× | ||
| 07 | Local food | Food & Beverages | 2.58× | ||
| 08 | Crochet | Home & Garden | 2.54× | ||
| 09 | Ice cream | Food & Beverages | 2.50× | ||
| 10 | Hobby | Home & Garden | 2.49× | ||
| 11 | JYSK | Home & Garden | 2.43× | ||
| 12 | Vegetable | Food & Beverages | 2.16× | ||
| 13 | Gina Tricot | Fashion & Accessoires | 2.13× | ||
| 14 | Flower | Home & Garden | 2.01× | ||
| 15 | Biltema | Business & Career | 1.99× | ||
| 16 | Danish design | Home & Garden | 1.93× | ||
| 17 | Women's clothing | Fashion & Accessoires | 1.75× | ||
| 18 | Scandinavia | Travel & Leisure | 1.71× | ||
| 19 | Science | Business & Career | 1.58× | ||
| 20 | Knitting | Home & Garden | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.91× | |
| Design Affinity | PREMIUM | 1.89× | |
| Sustainability | BALANCE | 1.59× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.67× | |
| Need for Security | CONSERVATISM | 0.81× | |
| Tradition | CONSERVATISM | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Pattern (sewing). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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