A data profile of the people who buy, follow and care about JYSK in Norway — modelled from more than twelve digital signal sources. JYSK has an estimated audience of 1,518,517 people in Norway.
JYSK has an estimated audience of 1,518,517 people in Norway. 74.7% are female, 25.3% are male, average age 45.0. Top brand affinities: IKEA, Clas Ohlson, KappAhl, Free Knitting Patterns, REMA 1000.
Top brand affinities include IKEA, Clas Ohlson, KappAhl, with strongest over-indexing on IKEA (2.02× the country average).
Demographically, the JYSK audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Early Adopter Mentality, Travelling.
The typical JYSK fan in Norway is more female, around 45.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for IKEA.
The key figures that characterise the JYSK profile in Norway.
74.7% are female, 25.3% are male, average age 45.0.
| Metric | Value |
|---|---|
| Female | 74.7% |
| Male | 25.3% |
| Average age | 45.0 |
| Estimated audience size | 1,518,517 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 25% | |
| 50+ | 34% |
The strongest cross-interests of the JYSK audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Free Knitting Patterns | Topic | 3.94× | ||
| 02 | Terraced house | Home & Garden | 3.17× | ||
| 03 | Ravelry | Internet & Social Media | 3.14× | ||
| 04 | Knitting pattern | Fashion & Accessoires | 2.93× | ||
| 05 | KappAhl | Fashion & Accessoires | 2.86× | ||
| 06 | Ellos | Shopping | 2.74× | ||
| 07 | Garden furniture | Home & Garden | 2.54× | ||
| 08 | Embroidery | Home & Garden | 2.54× | ||
| 09 | Danish design | Home & Garden | 2.48× | ||
| 10 | Bohus (retailer) | Shopping | 2.24× | ||
| 11 | Bedroom | Home & Garden | 2.24× | ||
| 12 | Lindex | Fashion & Accessoires | 2.18× | ||
| 13 | IKEA | Home & Garden | 2.02× | ||
| 14 | Gina Tricot | Fashion & Accessoires | 1.92× | ||
| 15 | Holiday cottage | Travel & Leisure | 1.81× | ||
| 16 | Apotek 1 | Health | 1.74× | ||
| 17 | Clas Ohlson | Shopping | 1.70× | ||
| 18 | House | Home & Garden | 1.65× | ||
| 19 | REMA 1000 | Shopping | 1.61× | ||
| 20 | Women's clothing | Fashion & Accessoires | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.60× | |
| Travelling | THRILL | 1.37× | |
| Patriotism | CONSERVATISM | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.92× | |
| Patriotism | CONSERVATISM | 1.27× | |
| Travelling | THRILL | 1.37× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for JYSK. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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