JYSK Audience in United States

JYSK logo

JYSK has an estimated audience of 446,353 people in United States. 54.8% are female, 45.2% are male, average age 36.0. Top regions: California, New York, Florida. Top brand affinities: Maria Montessori, Persian carpet, Coffee table, Home Designing, Cupboard.

The average JYSK fan in United States is 36.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Maria Montessori, Persian carpet, Coffee table, with strongest over-indexing on Maria Montessori (99.79× the country average). Demographically, the JYSK audience skews balanced with an average age of 36.0, and over-indexes on personality traits such as Quality Awareness, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand · Subtype: Furniture

Demographics of JYSK fans

Demographic split for JYSK audience in United States
MetricValue
Female54.8%
Male45.2%
Average age36.0
Estimated audience size446,353

Audience persona

The typical JYSK fan in United States is balanced, around 36.0 years old, with strong Quality Awareness tendencies and a notable affinity for Maria Montessori.

Top regions in United States

Top regions ranked by reach for JYSK in United States
RegionReachAffinity
California70,7311.44×
New York53,5252.15×
Florida37,0611.23×
Texas35,0470.91×
Illinois19,4561.31×
Virginia14,5891.34×
New Jersey14,3841.27×
Washington13,2221.48×
Pennsylvania12,7570.85×
Washington, District of Columbia12,5589.36×
Georgia12,2110.89×
North Carolina11,0940.83×
Massachusetts10,8611.24×
Michigan10,8220.93×
Ohio9,7660.71×
Maryland6,4010.83×
Arizona5,9140.65×
Colorado5,8630.83×
Tennessee5,7690.64×
Oregon5,1651.01×
Indiana5,0420.62×
Minnesota4,9190.77×
South Carolina4,7010.7×
Wisconsin4,4120.66×
Connecticut4,3290.97×
Missouri4,3240.6×
Nevada4,0990.95×
Kentucky3,6240.65×
Kansas3,0780.88×
Alabama3,0070.48×
Utah2,9760.74×
Louisiana2,8260.49×
Oklahoma2,6300.53×
Iowa2,0090.55×
Hawaii1,8740.98×
Mississippi1,7160.47×
Arkansas1,6590.45×
Maine1,5240.95×
New Mexico1,3370.6×
Idaho1,2310.55×
New Hampshire1,1670.66×
West Virginia1,1660.56×
Rhode Island1,1270.79×
Nebraska1,1090.5×
Delaware9500.77×
Alaska7900.83×
Montana7610.61×
Vermont6520.83×
North Dakota5920.65×
Wyoming5390.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for JYSK audience
BrandAffinityCategory
Maria Montessori99.79×Politics & Society
Persian carpet59.21×Home & Garden
Coffee table14.88×Food & Beverages
Home Designing19.42×Home & Garden
Cupboard34.58×Home & Garden
Home Design4.85×Home & Garden
Home Interior Design4.74×Home & Garden
IKEA2.94×Home & Garden
Superman1.78×Movies & TV
Home shopping6.35×Shopping
Nigeria4.24×Travel & Leisure
Architecture & Design3.58×Business & Career
H.O.M.E.4.01×Home & Garden
Otaku3.72×Literature
Handmade Crafts3.87×Kids & Family
Computer Arts7.7×Technology & Electronics
Digital painting6.44×Arts & Culture
Portrait painting5.92×Arts & Culture
Impulse purchase11.53×Shopping
Anime convention2.74×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by JYSK audience
TraitClusterScore
Quality AwarenessPREMIUM2.15
MindfulnessBALANCE1.72
Luxury OrientationPREMIUM1.72
Design AffinityPREMIUM1.59
Risk AppetiteTHRILL1.5
SustainabilityBALANCE1.45

Worldwide distribution

Worldwide audience distribution share by country for JYSK
CountryShare
Germany16.6%
Poland7.4%
Spain6.0%

See JYSK audiences in other countries

More Furniture audiences in United States

Frequently asked questions

How many fans does JYSK have in United States?

JYSK has an estimated audience of 446,353 people in United States, concentrated in California and New York.

What is the gender split and age of JYSK fans?

54.8% of JYSK fans are female, 45.2% are male, with an average age of 36.0 years.

Which brands do JYSK fans like most?

JYSK fans show strongest brand affinity for Maria Montessori (99.79×), Persian carpet (59.21×), and Coffee table (14.88×) over the country average.

Where do JYSK fans live in United States?

JYSK fans in United States are most concentrated in California (reach 70,731), New York (reach 53,525), and Florida (reach 37,061). These three regions account for the largest share of the active audience.

What other brands do JYSK fans also like?

Beyond JYSK itself, the audience over-indexes on Persian carpet (59.21×), Coffee table (14.88×), Home Designing (19.42×), and Cupboard (34.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for JYSK. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.