Rascasse Audience Intelligence

JYSK Target Market in United States

A data profile of the people who buy, follow and care about JYSK in United States — modelled from more than twelve digital signal sources. JYSK has an estimated audience of 451,117 people in United States.

#20among Furniture in United States#4022among Brand in United States#1531in Home & Garden

The average JYSK fan in United States is 36.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Maria Montessori, Persian carpet, Coffee table, with strongest over-indexing on Maria Montessori (99.79× the country average).

Demographically, the JYSK audience skews balanced with an average age of 36.0, and over-indexes on personality traits such as Design Affinity, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical JYSK fan in United States is balanced, around 36.0 years old, with strong Design Affinity tendencies and a notable affinity for Maria Montessori.

Category: Home & Garden · Type: Brand · Subtype: Furniture

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the JYSK profile in United States.

Audience size
451K
in United States
Gender
54.8%♀
45.2% male
Age
36.0
average years
Country rank
#38879
Brand in United States
Fig. 01

Search interest · 12-month trend

+63%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of JYSK

54.8% are female, 45.2% are male, average age 36.0.

Fig. 02

Gender split

54.8%
Female
45.2%
Male
Demographic split for JYSK audience in United States
MetricValue
Female54.8%
Male45.2%
Average age36.0
Estimated audience size451,117
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the JYSK audience in United States
Age bracketShare%
16-1927%
20-2921%
30-3920%
40-4919%
50+14%
Fig. 04

Worldwide distribution

0.9%

of the worldwide JYSK audience comes from United States.

Worldwide audience distribution share by country for JYSK
CountryShare
Germany16.3%
Poland7.2%
Spain6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the JYSK audience in United States is strongest.

Fig. 05

Top regions by affinity

JYSK customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~10K8.37×
02Louisiana~20K2.62×
03Wyoming~1K1.94×
04California~80K1.61×
05New York~40K1.59×
06Ohio~20K1.42×
07Washington~10K1.35×
08South Dakota~1K1.29×
09Florida~30K1.14×
10Kansas~4K1.09×
11Illinois~20K1.06×
12New Jersey~10K1.04×
13Tennessee~9K1.04×
14Kentucky~6K1.04×
15Hawaii~2K1.00×
16Mississippi~4K0.98×
17Connecticut~4K0.97×
18South Carolina~6K0.95×
19Virginia~10K0.94×
20Idaho~2K0.93×
21West Virginia~2K0.91×
22North Dakota<1K0.91×
23Indiana~7K0.90×
24Nevada~4K0.90×
25Alaska<1K0.90×
26Georgia~10K0.89×
27Missouri~6K0.89×
28Montana~1K0.89×
29Utah~3K0.88×
30Texas~30K0.87×
31Pennsylvania~10K0.87×
32Colorado~6K0.87×
33Maine~1K0.87×
34Massachusetts~8K0.86×
35New Hampshire~2K0.86×
36Delaware~1K0.85×
37North Carolina~10K0.83×
38Rhode Island~1K0.83×
39Maryland~6K0.81×
40Wisconsin~5K0.81×
41Oregon~4K0.80×
42Oklahoma~4K0.80×
43Arkansas~3K0.79×
44Michigan~9K0.78×
45Alabama~5K0.78×
46Arizona~7K0.77×
47Iowa~3K0.76×
48New Mexico~2K0.76×
49Nebraska~2K0.75×
50Minnesota~5K0.74×
Fig. 06

Affinity by region

Affinity by region — JYSK, United States
0.74×1.00×8.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the JYSK audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for JYSK audience
#·InterestCategoryAffinity×
01Maria MontessoriPolitics & Society99.79×
02Persian carpetHome & Garden59.21×
03CupboardHome & Garden34.58×
04Home DesigningHome & Garden19.42×
05Coffee tableFood & Beverages14.88×
06Impulse purchaseShopping11.53×
07Computer ArtsTechnology & Electronics7.70×
08Digital paintingArts & Culture6.44×
09Home shoppingShopping6.35×
10Portrait paintingArts & Culture5.92×
11Home DesignHome & Garden4.85×
12Home Interior DesignHome & Garden4.74×
13NigeriaTravel & Leisure4.24×
14H.O.M.E.Home & Garden4.01×
15Handmade CraftsKids & Family3.87×
16OtakuLiterature3.72×
17Architecture & DesignBusiness & Career3.58×
18IKEAHome & Garden2.94×
19Anime conventionLiterature2.74×
20SupermanMovies & TV1.78×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the JYSK audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by JYSK audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM3.62×
Early Adopter MentalityPOWER2.85×
Urban LifestyleOPEN2.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by JYSK audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.40×
TraditionCONSERVATISM0.57×
SpiritualityBALANCE0.59×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is JYSK's target market in United States?

JYSK's target market in United States covers an estimated 451,117 people, concentrated in California and New York.

02

What is the gender split and age of JYSK customers?

54.8% of the JYSK audience are female, 45.2% are male, with an average age of 36.0 years.

03

Which brands do JYSK fans like most?

JYSK fans show strongest brand affinity for Maria Montessori (99.79×), Persian carpet (59.21×), and Coffee table (14.88×) over the country average.

04

Where do JYSK fans live in United States?

JYSK fans in United States are most concentrated in California (reach ~80K), New York (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do JYSK fans also like?

Beyond JYSK itself, the audience over-indexes on Persian carpet (59.21×), Coffee table (14.88×), Home Designing (19.42×), and Cupboard (34.58×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Furniture audiences in United States

See JYSK audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for JYSK. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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