Cupboard Audience in United States

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Cupboard has an estimated audience of 828,255 people in United States. 70.4% are female, 29.6% are male, average age 45.2. Top regions: California, Texas, New York. Top brand affinities: Fairy godmother, La Jolla, Girolando cattle, Governor of Michigan, Hebe.

The average Cupboard fan in United States is 45.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Fairy godmother, La Jolla, Girolando cattle, with strongest over-indexing on Fairy godmother (20.49× the country average). Demographically, the Cupboard audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Cupboard fans

Demographic split for Cupboard audience in United States
MetricValue
Female70.4%
Male29.6%
Average age45.2
Estimated audience size828,255

Audience persona

The typical Cupboard fan in United States is more female, around 45.2 years old, with strong Risk Appetite tendencies and a notable affinity for Fairy godmother.

Top regions in United States

Top regions ranked by reach for Cupboard in United States
RegionReachAffinity
California115,0181.26×
Texas64,3120.9×
New York54,7401.18×
Florida48,3980.86×
Michigan28,4701.31×
Pennsylvania26,3160.94×
Tennessee26,0301.57×
Illinois25,0750.91×
Washington24,0691.45×
Ohio23,7590.93×
Georgia21,9100.86×
North Carolina20,3220.82×
New Jersey19,1100.91×
Minnesota17,1271.44×
Virginia16,8470.84×
Arizona15,7750.93×
Massachusetts14,9480.92×
Wisconsin13,9411.12×
Oregon13,6471.44×
Colorado13,3511.02×
Indiana11,8620.78×
Maryland11,5340.81×
Utah10,5781.43×
Missouri9,6780.72×
Iowa9,1541.34×
South Carolina8,4850.68×
Alabama7,6810.66×
Nevada7,5290.94×
Kentucky7,3140.7×
Oklahoma7,1800.78×
Connecticut7,0840.85×
Louisiana6,9040.65×
Idaho5,2391.26×
Kansas5,2250.8×
Arkansas5,2200.76×
Mississippi5,0660.74×
Nebraska5,0621.22×
Hawaii3,8861.09×
Maine3,3391.13×
New Mexico3,1920.77×
Montana2,8781.25×
New Hampshire2,6830.82×
West Virginia2,5200.65×
Washington, District of Columbia2,4070.97×
South Dakota2,3841.25×
North Dakota2,2361.31×
Rhode Island2,2090.84×
Vermont2,0521.41×
Alaska1,8821.06×
Delaware1,3920.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cupboard audience
BrandAffinityCategory
Fairy godmother20.49×Literature
La Jolla14.08×Travel & Leisure
Girolando cattle29.4×Pets & Animals
Governor of Michigan8.03×Politics & Society
Hebe6.85×Home & Garden
headspace9.3×Health
Cherish (group)9.96×Music & Radio
Goop4.63×Internet & Social Media
Minnesota1.51×Travel & Leisure
Wok5.34×Food & Beverages
Historic site3.16×Arts & Culture
Google Home4.19×Technology & Electronics
Vocal harmony2.68×Music & Radio
Cryptic crossword8.44×Technology & Electronics
Isla Holbox13.54×Travel & Leisure
Grace Slick4.64×Music & Radio
JDSU1.6×Business & Career
Hipster4.91×Politics & Society
National Paralympic Committee11.74×Sports
Soldering iron1.61×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cupboard audience
TraitClusterScore
Risk AppetiteTHRILL2.19
Luxury OrientationPREMIUM2.17
Design AffinityPREMIUM1.77
DIY MentalityTHRILL1.67
Quality AwarenessPREMIUM1.64
Price SensitivityPREMIUM1.62

Worldwide distribution

Worldwide audience distribution share by country for Cupboard
CountryShare
United States7.1%
Japan7.1%
Spain4.1%

See Cupboard audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Cupboard have in United States?

Cupboard has an estimated audience of 828,255 people in United States, concentrated in California and Texas.

What is the gender split and age of Cupboard fans?

70.4% of Cupboard fans are female, 29.6% are male, with an average age of 45.2 years.

Which brands do Cupboard fans like most?

Cupboard fans show strongest brand affinity for Fairy godmother (20.49×), La Jolla (14.08×), and Girolando cattle (29.4×) over the country average.

Where do Cupboard fans live in United States?

Cupboard fans in United States are most concentrated in California (reach 115,018), Texas (reach 64,312), and New York (reach 54,740). These three regions account for the largest share of the active audience.

What other brands do Cupboard fans also like?

Beyond Cupboard itself, the audience over-indexes on La Jolla (14.08×), Girolando cattle (29.4×), Governor of Michigan (8.03×), and Hebe (6.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cupboard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.