Cupboard Audience in United States

Cupboard logo

Cupboard has an estimated audience of 828,255 people in United States. 70.4% are female, 29.6% are male, average age 45.2. Top regions: California, Texas, New York. Top brand affinities: Capital One, DeviantArt, Margot Robbie, Google Maps, Diane Keaton.

The average Cupboard fan in United States is 45.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Capital One, DeviantArt, Margot Robbie, with strongest over-indexing on Capital One (8.1× the country average). Demographically, the Cupboard audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Cupboard fans

Demographic split for Cupboard audience in United States
MetricValue
Female70.4%
Male29.6%
Average age45.2
Estimated audience size828,255

Audience persona

The typical Cupboard fan in United States is more female, around 45.2 years old, with strong Risk Appetite tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Cupboard in United States
RegionReachAffinity
California115,0181.26×
Texas64,3120.9×
New York54,7401.18×
Florida48,3980.86×
Michigan28,4701.31×
Pennsylvania26,3160.94×
Tennessee26,0301.57×
Illinois25,0750.91×
Washington24,0691.45×
Ohio23,7590.93×
Georgia21,9100.86×
North Carolina20,3220.82×
New Jersey19,1100.91×
Minnesota17,1271.44×
Virginia16,8470.84×
Arizona15,7750.93×
Massachusetts14,9480.92×
Wisconsin13,9411.12×
Oregon13,6471.44×
Colorado13,3511.02×
Indiana11,8620.78×
Maryland11,5340.81×
Utah10,5781.43×
Missouri9,6780.72×
Iowa9,1541.34×
South Carolina8,4850.68×
Alabama7,6810.66×
Nevada7,5290.94×
Kentucky7,3140.7×
Oklahoma7,1800.78×
Connecticut7,0840.85×
Louisiana6,9040.65×
Idaho5,2391.26×
Kansas5,2250.8×
Arkansas5,2200.76×
Mississippi5,0660.74×
Nebraska5,0621.22×
Hawaii3,8861.09×
Maine3,3391.13×
New Mexico3,1920.77×
Montana2,8781.25×
New Hampshire2,6830.82×
West Virginia2,5200.65×
Washington, District of Columbia2,4070.97×
South Dakota2,3841.25×
North Dakota2,2361.31×
Rhode Island2,2090.84×
Vermont2,0521.41×
Alaska1,8821.06×
Delaware1,3920.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cupboard audience
BrandAffinityCategory
Capital One8.1×Business & Career
DeviantArt10.81×Internet & Social Media
Margot Robbie13.86×Movies & TV
Google Maps5.77×Internet & Social Media
Diane Keaton8.44×Movies & TV
Horoscope11.31×Health
Indeed.com4.96×Business & Career
Chandelier20.49×Home & Garden
Kendra Scott12.45×Fashion & Accessoires
Autism Awareness9.97×Health
Google News6.2×News
Day trading12.34×Business & Career
CarGurus5.96×Cars & Mobility
Diabetes mellitus awareness6.76×Health
Billy Bob Thornton7.97×Movies & TV
Roulette13.46×Games
Demi Moore8.35×Movies & TV
Jessica Simpson13.31×Music & Radio
Tanger Outlets18.62×Fashion & Accessoires
Diane von Fürstenberg24.41×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cupboard audience
TraitClusterScore
Risk AppetiteTHRILL2.19
Luxury OrientationPREMIUM2.17
Design AffinityPREMIUM1.77
DIY MentalityTHRILL1.67
Quality AwarenessPREMIUM1.64
Price SensitivityPREMIUM1.62

Worldwide distribution

Worldwide audience distribution share by country for Cupboard
CountryShare
United States7.1%
Japan7.1%
Spain4.1%

See Cupboard audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Cupboard have in United States?

Cupboard has an estimated audience of 828,255 people in United States, concentrated in California and Texas.

What is the gender split and age of Cupboard fans?

70.4% of Cupboard fans are female, 29.6% are male, with an average age of 45.2 years.

Which brands do Cupboard fans like most?

Cupboard fans show strongest brand affinity for Capital One (8.1×), DeviantArt (10.81×), and Margot Robbie (13.86×) over the country average.

Where do Cupboard fans live in United States?

Cupboard fans in United States are most concentrated in California (reach 115,018), Texas (reach 64,312), and New York (reach 54,740). These three regions account for the largest share of the active audience.

What other brands do Cupboard fans also like?

Beyond Cupboard itself, the audience over-indexes on DeviantArt (10.81×), Margot Robbie (13.86×), Google Maps (5.77×), and Diane Keaton (8.44×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cupboard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.