Rascasse Audience Intelligence

Cupboard Audience in United States

A data profile of the people who buy, follow and care about Cupboard in United States — modelled from more than twelve digital signal sources. Cupboard has an estimated audience of 828,255 people in United States.

#9386among Topic in United States#1216in Home & Garden

The average Cupboard fan in United States is 45.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Mortgage loans, QVC, Discount stores, with strongest over-indexing on Mortgage loans (4.38× the country average).

Demographically, the Cupboard audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Price Sensitivity, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cupboard fan in United States is more female, around 45.2 years old, with strong Price Sensitivity tendencies and a notable affinity for Mortgage loans.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cupboard profile in United States.

Audience size
828K
in United States
Gender
70.4%♀
29.6% male
Age
45.2
average years
Country rank
#26834
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cupboard fans

70.4% are female, 29.6% are male, average age 45.2.

Fig. 02

Gender split

70.4%
Female
29.6%
Male
Demographic split for Cupboard audience in United States
MetricValue
Female70.4%
Male29.6%
Average age45.2
Estimated audience size828,255
Fig. 03

Age distribution

Ø 45.2
average years
Age distribution of the Cupboard audience in United States
Age bracketShare%
16-198%
20-2912%
30-3921%
40-4930%
50+29%
Fig. 04

Worldwide distribution

7.1%

of the worldwide Cupboard audience comes from United States.

Worldwide audience distribution share by country for Cupboard
CountryShare
United States7.1%
Japan7.0%
Spain4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cupboard audience in United States is strongest.

Fig. 05

Top regions by affinity

Cupboard fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~20K1.39×
02Utah~10K1.38×
03South Dakota~3K1.36×
04North Dakota~2K1.36×
05Washington~20K1.33×
06Oregon~10K1.32×
07Iowa~9K1.30×
08Idaho~5K1.27×
09Tennessee~20K1.24×
10Montana~3K1.23×
11California~100K1.22×
12Nebraska~5K1.22×
13Vermont~2K1.22×
14Michigan~30K1.21×
15Maine~3K1.17×
16Alaska~2K1.12×
17Wisconsin~10K1.08×
18Hawaii~4K1.07×
19New York~50K1.04×
20Colorado~10K0.98×
21Rhode Island~2K0.95×
22Pennsylvania~30K0.94×
23Nevada~7K0.92×
24Connecticut~8K0.91×
25Arizona~20K0.90×
26New Hampshire~3K0.89×
27Illinois~20K0.88×
28Ohio~20K0.88×
29Washington, District of Columbia~2K0.88×
30Arkansas~6K0.87×
31Mississippi~6K0.86×
32Texas~60K0.85×
33New Jersey~20K0.85×
34Massachusetts~10K0.85×
35Georgia~20K0.84×
36Maryland~10K0.84×
37Kansas~5K0.84×
38Virginia~20K0.83×
39Delaware~2K0.83×
40North Carolina~20K0.82×
41New Mexico~3K0.82×
42West Virginia~3K0.82×
43Florida~50K0.81×
44Oklahoma~7K0.80×
45Indiana~10K0.78×
46South Carolina~10K0.77×
47Louisiana~8K0.77×
48Kentucky~8K0.76×
49Missouri~10K0.74×
50Alabama~9K0.74×
Fig. 06

Affinity by region

Affinity by region — Cupboard, United States
0.74×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cupboard audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cupboard audience
#·InterestCategoryAffinity×
01JYSKHome & Garden34.58×
02Box-springHome & Garden23.43×
03PepcoFashion & Accessoires18.91×
04Tanger OutletsFashion & Accessoires12.34×
05Single-family detached homeHome & Garden9.26×
06QVCMovies & TV7.22×
07Weather forecastingHome & Garden5.16×
08FedExBusiness & Career5.13×
09Discount storesShopping4.89×
10Microwave ovenHome & Garden4.82×
11Mortgage loansBusiness & Career4.38×
12First class travelTravel & Leisure4.11×
13Renewable energyBusiness & Career3.91×
14Shopping mallsShopping3.71×
15PinterestInternet & Social Media3.13×
16AirbnbTravel & Leisure2.86×
17IKEAHome & Garden2.70×
18FurnitureHome & Garden2.63×
19SubwayFood & Beverages2.63×
20McDonald'sFood & Beverages2.44×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cupboard audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cupboard audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM2.46×
Convenience OrientationPREMIUM2.38×
Quality AwarenessPREMIUM2.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cupboard audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.78×
Luxury OrientationPREMIUM0.78×
Risk AppetiteTHRILL0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cupboard have in United States?

Cupboard has an estimated audience of 828,255 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Cupboard fans?

70.4% of Cupboard fans are female, 29.6% are male, with an average age of 45.2 years.

03

Which brands do Cupboard fans like most?

Cupboard fans show strongest brand affinity for Mortgage loans (4.38×), QVC (7.22×), and Discount stores (4.89×) over the country average.

04

Where do Cupboard fans live in United States?

Cupboard fans in United States are most concentrated in California (reach ~100K), Texas (reach ~60K), and New York (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Cupboard fans also like?

Beyond Cupboard itself, the audience over-indexes on QVC (7.22×), Discount stores (4.89×), FedEx (5.13×), and Pinterest (3.13×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Cupboard audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cupboard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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