Cupboard Audience in Germany
Cupboard has an estimated audience of 312,735 people in Germany. 71.1% are female, 28.9% are male, average age 38.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Progressive rock, Coworking, Jack White, Mothercare.
The average Cupboard fan in Germany is 38.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Progressive rock, Coworking, with strongest over-indexing on Rossmann (2.05× the country average). Demographically, the Cupboard audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Cupboard fans
| Metric | Value |
|---|---|
| Female | 71.1% |
| Male | 28.9% |
| Average age | 38.2 |
| Estimated audience size | 312,735 |
Audience persona
The typical Cupboard fan in Germany is more female, around 38.2 years old, with strong Quality Awareness tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 71,831 | 1.05× |
| Bayern | 59,898 | 1.19× |
| Baden-Württemberg | 46,600 | 1.09× |
| Hessen | 34,818 | 1.46× |
| Berlin | 27,454 | 1.96× |
| Niedersachsen | 25,249 | 0.83× |
| Rheinland-Pfalz | 14,174 | 0.9× |
| Sachsen | 13,519 | 0.88× |
| Schleswig-Holstein | 9,291 | 0.83× |
| Hamburg | 8,403 | 1.19× |
| Brandenburg | 7,922 | 0.82× |
| Thüringen | 6,424 | 0.81× |
| Sachsen-Anhalt | 5,726 | 0.71× |
| Mecklenburg-Vorpommern | 3,157 | 0.53× |
| Bremen | 2,860 | 1.07× |
| Saarland | 2,615 | 0.68× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 2.05× | Shopping |
| Progressive rock | 3.12× | Music & Radio |
| Coworking | 4.91× | Business & Career |
| Jack White | 2.05× | Movies & TV |
| Mothercare | 1.92× | Kids & Family |
| Škoda Kodiaq | 1.99× | Cars & Mobility |
| Product design | 1.52× | Business & Career |
| Natural rubber | 2.05× | Cars & Mobility |
| Fairy godmother | 18.7× | Literature |
| Celtic punk | 6.27× | Music & Radio |
| Business English | 2× | Business & Career |
| Soldering iron | 3.85× | Home & Garden |
| Therme Erding | 3.4× | Travel & Leisure |
| Calf raises | 7.47× | Sports |
| Annie Ernaux | 7.06× | Literature |
| Sub Zero (Official) | 7.6× | Literature |
| Vijesti.ba | 2.69× | News |
| Caprivi Strip | 5.96× | |
| Hana, Hawaii | 7.01× | Travel & Leisure |
| Home Delivery | 1.65× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 3.54 |
| Design Affinity | PREMIUM | 2.52 |
| DIY Mentality | THRILL | 2.36 |
| Sustainability | BALANCE | 1.86 |
| Pet Ownership | JOY | 1.64 |
| Urban Lifestyle | OPEN | 1.51 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 7.1% |
| Japan | 7.1% |
| Spain | 4.1% |
See Cupboard audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Cupboard have in Germany?
Cupboard has an estimated audience of 312,735 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Cupboard fans?
71.1% of Cupboard fans are female, 28.9% are male, with an average age of 38.2 years.
Which brands do Cupboard fans like most?
Cupboard fans show strongest brand affinity for Rossmann (2.05×), Progressive rock (3.12×), and Coworking (4.91×) over the country average.
Where do Cupboard fans live in Germany?
Cupboard fans in Germany are most concentrated in Nordrhein-Westfalen (reach 71,831), Bayern (reach 59,898), and Baden-Württemberg (reach 46,600). These three regions account for the largest share of the active audience.
What other brands do Cupboard fans also like?
Beyond Cupboard itself, the audience over-indexes on Progressive rock (3.12×), Coworking (4.91×), Jack White (2.05×), and Mothercare (1.92×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Cupboard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.