Rascasse Audience Intelligence

Cupboard Audience in Germany

A data profile of the people who buy, follow and care about Cupboard in Germany — modelled from more than twelve digital signal sources. Cupboard has an estimated audience of 312,735 people in Germany.

#6026among Topic in Germany#817in Home & Garden

The average Cupboard fan in Germany is 38.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Scooby-Doo, Chandelier, IKEA, with strongest over-indexing on Scooby-Doo (10.46× the country average).

Demographically, the Cupboard audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Quality Awareness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Cupboard fan in Germany is more female, around 38.2 years old, with strong Quality Awareness tendencies and a notable affinity for Scooby-Doo.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cupboard profile in Germany.

Audience size
313K
in Germany
Gender
71.1%♀
28.9% male
Age
38.2
average years
Country rank
#16807
Topic in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cupboard fans

71.1% are female, 28.9% are male, average age 38.2.

Fig. 02

Gender split

71.1%
Female
28.9%
Male
Demographic split for Cupboard audience in Germany
MetricValue
Female71.1%
Male28.9%
Average age38.2
Estimated audience size312,735
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the Cupboard audience in Germany
Age bracketShare%
16-1919%
20-2922%
30-3922%
40-4923%
50+14%
Fig. 04

Worldwide distribution

2.7%

of the worldwide Cupboard audience comes from Germany.

Worldwide audience distribution share by country for Cupboard
CountryShare
United States7.1%
Japan7.0%
Spain4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cupboard audience in Germany is strongest.

Fig. 05

Top regions by affinity

Cupboard fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~30K1.82×
02Hessen~30K1.42×
03Hamburg~8K1.15×
04Bayern~60K1.14×
05Bremen~3K1.09×
06Baden-Württemberg~50K1.06×
07Nordrhein-Westfalen~70K1.01×
08Sachsen~10K0.92×
09Rheinland-Pfalz~10K0.91×
10Brandenburg~9K0.88×
11Thüringen~7K0.87×
12Schleswig-Holstein~10K0.85×
13Niedersachsen~30K0.83×
14Saarland~3K0.83×
15Sachsen-Anhalt~7K0.82×
16Mecklenburg-Vorpommern~4K0.71×
Fig. 06

Affinity by region

Affinity by region — Cupboard, Germany
0.71×1.00×1.82×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cupboard audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cupboard audience
#·InterestCategoryAffinity×
01Roy LichtensteinArts & Culture20.00×
02ChandelierHome & Garden19.91×
03Alessi (Italian company)Home & Garden17.87×
04Scooby-DooMovies & TV10.46×
05Metropolitan Museum of ArtArts & Culture8.25×
06RimowaFashion & Accessoires7.75×
07Maison MargielaFashion & Accessoires7.08×
08PillowHome & Garden5.23×
09Educational toyKids & Family5.15×
10Chocolate brownieFood & Beverages4.92×
11TrabzonsporSports4.85×
12Terraced houseHome & Garden4.55×
13KitchenwareHome & Garden3.81×
14BirkenstockFashion & Accessoires3.39×
15Home AppliancesHome & Garden2.46×
16IKEAHome & Garden2.42×
17Obi (store)Shopping2.17×
18HermèsFashion & Accessoires2.08×
19Home improvementHome & Garden1.76×
20TagesschauMovies & TV1.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cupboard audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cupboard audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM3.73×
Design AffinityPREMIUM2.57×
DIY MentalityTHRILL1.94×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cupboard audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.78×
Social Media UsageJOY0.80×
Price SensitivityPREMIUM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cupboard have in Germany?

Cupboard has an estimated audience of 312,735 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Cupboard fans?

71.1% of Cupboard fans are female, 28.9% are male, with an average age of 38.2 years.

03

Which brands do Cupboard fans like most?

Cupboard fans show strongest brand affinity for Scooby-Doo (10.46×), Chandelier (19.91×), and IKEA (2.42×) over the country average.

04

Where do Cupboard fans live in Germany?

Cupboard fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Cupboard fans also like?

Beyond Cupboard itself, the audience over-indexes on Chandelier (19.91×), IKEA (2.42×), Pillow (5.23×), and Obi (store) (2.17×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Cupboard audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Cupboard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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