Rascasse Audience Intelligence

Alessi (Italian company) Target Market in Germany

A data profile of the people who buy, follow and care about Alessi (Italian company) in Germany — modelled from more than twelve digital signal sources. Alessi (Italian company) has an estimated audience of 228,523 people in Germany.

#28among Furniture in Germany#2629among Brand in Germany#984in Home & Garden

The average Alessi (Italian company) fan in Germany is 45.4 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Household goods, Knoll (company), Moving company, with strongest over-indexing on Household goods (36× the country average).

Demographically, the Alessi (Italian company) audience skews balanced with an average age of 45.4, and over-indexes on personality traits such as Quality Awareness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Alessi (Italian company) fan in Germany is balanced, around 45.4 years old, with strong Quality Awareness tendencies and a notable affinity for Household goods.

Category: Home & Garden · Type: Brand · Subtype: Furniture

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Alessi (Italian company) profile in Germany.

Audience size
229K
in Germany
Gender
49.3%♀
50.7% male
Age
45.4
average years
Country rank
#20856
Brand in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Alessi (Italian company)

49.3% are female, 50.7% are male, average age 45.4.

Fig. 02

Gender split

49.3%
Female
50.7%
Male
Demographic split for Alessi (Italian company) audience in Germany
MetricValue
Female49.3%
Male50.7%
Average age45.4
Estimated audience size228,523
Fig. 03

Age distribution

Ø 45.4
average years
Age distribution of the Alessi (Italian company) audience in Germany
Age bracketShare%
16-196%
20-2912%
30-3921%
40-4932%
50+28%
Fig. 04

Worldwide distribution

4.4%

of the worldwide Alessi (Italian company) audience comes from Germany.

Worldwide audience distribution share by country for Alessi (Italian company)
CountryShare
Italy54.2%
United States7.9%
United Kingdom5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Alessi (Italian company) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Alessi (Italian company) customers by region in Germany
#RegionReachAffinity×
01Berlin~20K1.91×
02Bayern~60K1.65×
03Hamburg~8K1.47×
04Hessen~20K1.32×
05Nordrhein-Westfalen~60K1.25×
06Baden-Württemberg~40K1.24×
07Saarland~3K1.00×
08Bremen~2K0.98×
09Rheinland-Pfalz~10K0.95×
10Niedersachsen~20K0.84×
11Schleswig-Holstein~7K0.80×
12Mecklenburg-Vorpommern~3K0.66×
13Sachsen~7K0.64×
14Brandenburg~5K0.64×
15Thüringen~4K0.64×
16Sachsen-Anhalt~4K0.59×
Fig. 06

Affinity by region

Affinity by region — Alessi (Italian company), Germany
0.59×1.00×1.91×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Alessi (Italian company) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Alessi (Italian company) audience
#·InterestCategoryAffinity×
01Knoll (company)Home & Garden74.25×
02MuutoHome & Garden51.18×
03FlosHome & Garden40.40×
04ArtemideHome & Garden38.46×
05Household goodsHome & Garden36.00×
06KartellHome & Garden29.88×
07Lighting designerHome & Garden20.00×
08Moving companyHome & Garden17.48×
09Office chairHome & Garden14.37×
10Wallpaper (magazine)Home & Garden11.92×
11QuookerHome & Garden11.62×
12LampenweltHome & Garden11.31×
13CountertopHome & Garden11.21×
14DoorHome & Garden10.74×
15Prefabricated buildingHome & Garden8.36×
16Risk managementBusiness & Career8.10×
17Sofa bedHome & Garden8.10×
18Isabel MarantFashion & Accessoires7.50×
19Danish designHome & Garden7.02×
20HermèsFashion & Accessoires3.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Alessi (Italian company) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Alessi (Italian company) audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM7.15×
Design AffinityPREMIUM3.49×
Luxury OrientationPREMIUM2.00×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Alessi (Italian company) audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.86×
SpiritualityBALANCE0.88×
Risk AppetiteTHRILL0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Alessi (Italian company)'s target market in Germany?

Alessi (Italian company)'s target market in Germany covers an estimated 228,523 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Alessi (Italian company) customers?

49.3% of the Alessi (Italian company) audience are female, 50.7% are male, with an average age of 45.4 years.

03

Which brands do Alessi (Italian company) fans like most?

Alessi (Italian company) fans show strongest brand affinity for Household goods (36×), Knoll (company) (74.25×), and Moving company (17.48×) over the country average.

04

Where do Alessi (Italian company) fans live in Germany?

Alessi (Italian company) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~60K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Alessi (Italian company) fans also like?

Beyond Alessi (Italian company) itself, the audience over-indexes on Knoll (company) (74.25×), Moving company (17.48×), Door (10.74×), and Countertop (11.21×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Furniture audiences in Germany

See Alessi (Italian company) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Alessi (Italian company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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