Alessi (Italian company) Audience in Germany
Alessi (Italian company) has an estimated audience of 184,563 people in Germany. 49.3% are female, 50.7% are male, average age 45.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Household goods, Knoll (company), Moving company, Door, Countertop.
The average Alessi (Italian company) fan in Germany is 45.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Household goods, Knoll (company), Moving company, with strongest over-indexing on Household goods (36× the country average). Demographically, the Alessi (Italian company) audience skews balanced with an average age of 45.4, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand · Subtype: Furniture
Demographics of Alessi (Italian company) fans
| Metric | Value |
|---|---|
| Female | 49.3% |
| Male | 50.7% |
| Average age | 45.4 |
| Estimated audience size | 184,563 |
Audience persona
The typical Alessi (Italian company) fan in Germany is balanced, around 45.4 years old, with strong Quality Awareness tendencies and a notable affinity for Household goods.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 64,398 | 1.28× |
| Bayern | 61,723 | 1.68× |
| Baden-Württemberg | 40,104 | 1.28× |
| Hessen | 24,066 | 1.38× |
| Berlin | 20,587 | 2.01× |
| Niedersachsen | 18,495 | 0.83× |
| Rheinland-Pfalz | 10,671 | 0.93× |
| Hamburg | 7,859 | 1.52× |
| Sachsen | 6,676 | 0.59× |
| Schleswig-Holstein | 6,232 | 0.76× |
| Brandenburg | 3,790 | 0.53× |
| Thüringen | 2,818 | 0.48× |
| Saarland | 2,601 | 0.92× |
| Sachsen-Anhalt | 2,339 | 0.39× |
| Mecklenburg-Vorpommern | 2,099 | 0.48× |
| Bremen | 1,802 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Household goods | 36× | Home & Garden |
| Knoll (company) | 74.25× | Home & Garden |
| Moving company | 17.48× | Home & Garden |
| Door | 10.74× | Home & Garden |
| Countertop | 11.21× | Home & Garden |
| Kartell | 29.88× | Home & Garden |
| Danish design | 7.02× | Home & Garden |
| Muuto | 51.18× | Home & Garden |
| Flos | 40.4× | Home & Garden |
| Artemide | 38.46× | Home & Garden |
| Prefabricated building | 8.36× | Home & Garden |
| Risk management | 8.1× | Business & Career |
| Wallpaper (magazine) | 11.92× | Home & Garden |
| Hermès | 3.68× | Fashion & Accessoires |
| Lampenwelt | 11.31× | Home & Garden |
| Office chair | 14.37× | Home & Garden |
| Quooker | 11.62× | Home & Garden |
| Lighting designer | 20× | Home & Garden |
| Sofa bed | 8.1× | Home & Garden |
| Poltrona Frau | 46.82× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 5.77 |
| Design Affinity | PREMIUM | 2.38 |
| Indulgence | JOY | 1.64 |
| Community Orientation | OPEN | 1.54 |
| DIY Mentality | THRILL | 1.53 |
| Creativity | OPEN | 1.49 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 55.1% |
| United States | 8.1% |
| United Kingdom | 5.3% |
See Alessi (Italian company) audiences in other countries
- Alessi (Italian company) — United States
- Alessi (Italian company) — United Kingdom
- Alessi (Italian company) — France
- Alessi (Italian company) — Italy
- Alessi (Italian company) — Spain
- Alessi (Italian company) — Brazil
- Alessi (Italian company) — Japan
- Alessi (Italian company) — South Korea
- Alessi (Italian company) — India
More Furniture audiences in Germany
Frequently asked questions
How many fans does Alessi (Italian company) have in Germany?
Alessi (Italian company) has an estimated audience of 184,563 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Alessi (Italian company) fans?
49.3% of Alessi (Italian company) fans are female, 50.7% are male, with an average age of 45.4 years.
Which brands do Alessi (Italian company) fans like most?
Alessi (Italian company) fans show strongest brand affinity for Household goods (36×), Knoll (company) (74.25×), and Moving company (17.48×) over the country average.
Where do Alessi (Italian company) fans live in Germany?
Alessi (Italian company) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 64,398), Bayern (reach 61,723), and Baden-Württemberg (reach 40,104). These three regions account for the largest share of the active audience.
What other brands do Alessi (Italian company) fans also like?
Beyond Alessi (Italian company) itself, the audience over-indexes on Knoll (company) (74.25×), Moving company (17.48×), Door (10.74×), and Countertop (11.21×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Alessi (Italian company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.