Lampenwelt Audience in Germany
Lampenwelt has an estimated audience of 1,226,079 people in Germany. 64.9% are female, 35.1% are male, average age 38.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Kartell, Bryan Adams, Google Docs, Do it yourself (DIY), Adriana Lima.
The average Lampenwelt fan in Germany is 38.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Kartell, Bryan Adams, Google Docs, with strongest over-indexing on Kartell (47.48× the country average). Demographically, the Lampenwelt audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Design Affinity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand
Demographics of Lampenwelt fans
| Metric | Value |
|---|---|
| Female | 64.9% |
| Male | 35.1% |
| Average age | 38.8 |
| Estimated audience size | 1,226,079 |
Audience persona
The typical Lampenwelt fan in Germany is more female, around 38.8 years old, with strong Design Affinity tendencies and a notable affinity for Kartell.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 273,193 | 1.02× |
| Bayern | 247,377 | 1.25× |
| Baden-Württemberg | 190,904 | 1.14× |
| Niedersachsen | 138,990 | 1.17× |
| Hessen | 106,066 | 1.13× |
| Rheinland-Pfalz | 67,606 | 1.1× |
| Sachsen | 65,600 | 1.09× |
| Schleswig-Holstein | 44,048 | 1× |
| Brandenburg | 41,249 | 1.08× |
| Thüringen | 35,313 | 1.13× |
| Berlin | 33,681 | 0.61× |
| Sachsen-Anhalt | 31,743 | 1× |
| Mecklenburg-Vorpommern | 24,102 | 1.03× |
| Hamburg | 20,212 | 0.73× |
| Saarland | 12,552 | 0.83× |
| Bremen | 7,062 | 0.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kartell | 47.48× | Home & Garden |
| Bryan Adams | 10.61× | Music & Radio |
| Google Docs | 6.16× | Internet & Social Media |
| Do it yourself (DIY) | 2.49× | Home & Garden |
| Adriana Lima | 8.95× | Fashion & Accessoires |
| IKEA | 2.11× | Home & Garden |
| Nathan Fillion | 7.24× | Movies & TV |
| Renovation | 2.7× | Home & Garden |
| Pur (band) | 10.9× | Music & Radio |
| Austrian Airlines | 7.39× | Travel & Leisure |
| Drop shipping | 2.4× | Shopping |
| Home improvement | 1.76× | Home & Garden |
| Modern architecture | 2.66× | Arts & Culture |
| Panama Jack | 13.47× | Fashion & Accessoires |
| tom waits | 13.63× | Movies & TV |
| Kitchenware | 2.7× | Home & Garden |
| Modern furniture | 3.79× | Home & Garden |
| Hermès | 1.84× | Fashion & Accessoires |
| Terraced house | 3.01× | Home & Garden |
| Danish design | 2.64× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.49 |
| DIY Mentality | THRILL | 2.07 |
| Quality Awareness | PREMIUM | 1.85 |
| Sustainability | BALANCE | 1.72 |
| Luxury Orientation | PREMIUM | 1.53 |
| Creativity | OPEN | 1.47 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 75.1% |
| Austria | 10.4% |
| Switzerland | 10.0% |
See Lampenwelt audiences in other countries
More Home & Garden audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Lampenwelt have in Germany?
Lampenwelt has an estimated audience of 1,226,079 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Lampenwelt fans?
64.9% of Lampenwelt fans are female, 35.1% are male, with an average age of 38.8 years.
Which brands do Lampenwelt fans like most?
Lampenwelt fans show strongest brand affinity for Kartell (47.48×), Bryan Adams (10.61×), and Google Docs (6.16×) over the country average.
Where do Lampenwelt fans live in Germany?
Lampenwelt fans in Germany are most concentrated in Nordrhein-Westfalen (reach 273,193), Bayern (reach 247,377), and Baden-Württemberg (reach 190,904). These three regions account for the largest share of the active audience.
What other brands do Lampenwelt fans also like?
Beyond Lampenwelt itself, the audience over-indexes on Bryan Adams (10.61×), Google Docs (6.16×), Do it yourself (DIY) (2.49×), and Adriana Lima (8.95×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Lampenwelt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.