Rascasse Audience Intelligence

Lampenwelt Target Market in Germany

A data profile of the people who buy, follow and care about Lampenwelt in Germany — modelled from more than twelve digital signal sources. Lampenwelt has an estimated audience of 1,304,259 people in Germany.

#645among Brand in Germany#352in Home & Garden

The average Lampenwelt fan in Germany is 38.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Kartell, Danish design, IKEA, with strongest over-indexing on Kartell (49.75× the country average).

Demographically, the Lampenwelt audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Design Affinity, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Lampenwelt fan in Germany is more female, around 38.4 years old, with strong Design Affinity tendencies and a notable affinity for Kartell.

Category: Home & Garden · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lampenwelt profile in Germany.

Audience size
1.3M
in Germany
Gender
68.4%♀
31.6% male
Age
38.4
average years
Country rank
#5085
Brand in Germany
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Lampenwelt

68.4% are female, 31.6% are male, average age 38.4.

Fig. 02

Gender split

68.4%
Female
31.6%
Male
Demographic split for Lampenwelt audience in Germany
MetricValue
Female68.4%
Male31.6%
Average age38.4
Estimated audience size1,304,259
Fig. 03

Age distribution

Ø 38.4
average years
Age distribution of the Lampenwelt audience in Germany
Age bracketShare%
16-1916%
20-2923%
30-3924%
40-4922%
50+14%
Fig. 04

Worldwide distribution

76.5%

of the worldwide Lampenwelt audience comes from Germany.

Worldwide audience distribution share by country for Lampenwelt
CountryShare
Germany76.5%
Austria10.2%
Switzerland9.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lampenwelt audience in Germany is strongest.

Fig. 05

Top regions by affinity

Lampenwelt customers by region in Germany
#RegionReachAffinity×
01Bayern~200K1.20×
02Baden-Württemberg~200K1.17×
03Thüringen~40K1.17×
04Niedersachsen~100K1.14×
05Rheinland-Pfalz~70K1.10×
06Hessen~100K1.09×
07Sachsen~70K1.08×
08Brandenburg~40K1.06×
09Mecklenburg-Vorpommern~20K1.04×
10Schleswig-Holstein~50K1.01×
11Nordrhein-Westfalen~300K1.00×
12Sachsen-Anhalt~30K1.00×
13Saarland~10K0.91×
14Hamburg~20K0.73×
15Bremen~8K0.72×
16Berlin~30K0.63×
Fig. 06

Affinity by region

Affinity by region — Lampenwelt, Germany
0.63×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lampenwelt audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lampenwelt audience
#·InterestCategoryAffinity×
01KartellHome & Garden49.75×
02Danish designHome & Garden5.43×
03BathtubBeauty & Wellness4.83×
04Isabel MarantFashion & Accessoires4.78×
05Scandinavian designHome & Garden3.90×
06Nicole KidmanMovies & TV3.67×
07Starter homeHome & Garden3.35×
08First-time home buyer grantHome & Garden3.31×
09Terraced houseHome & Garden3.08×
10KitchenwareHome & Garden2.89×
11RenovationHome & Garden2.40×
12Modern architectureArts & Culture2.39×
13ZaraShopping2.37×
14IKEAHome & Garden2.13×
15BeachesTravel & Leisure2.12×
16Do it yourself (DIY)Home & Garden2.05×
17Interior designBusiness & Career2.01×
18Home improvementHome & Garden1.84×
19HermèsFashion & Accessoires1.77×
20Luxury goodsFashion & Accessoires1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lampenwelt audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lampenwelt audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM3.38×
Quality AwarenessPREMIUM2.48×
DIY MentalityTHRILL1.84×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lampenwelt audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.91×
Need for SecurityCONSERVATISM0.92×
Social Media UsageJOY0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Lampenwelt's target market in Germany?

Lampenwelt's target market in Germany covers an estimated 1,304,259 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Lampenwelt customers?

68.4% of the Lampenwelt audience are female, 31.6% are male, with an average age of 38.4 years.

03

Which brands do Lampenwelt fans like most?

Lampenwelt fans show strongest brand affinity for Kartell (49.75×), Danish design (5.43×), and IKEA (2.13×) over the country average.

04

Where do Lampenwelt fans live in Germany?

Lampenwelt fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Lampenwelt fans also like?

Beyond Lampenwelt itself, the audience over-indexes on Danish design (5.43×), IKEA (2.13×), Do it yourself (DIY) (2.05×), and Home improvement (1.84×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Lampenwelt audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Lampenwelt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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