Kartell Target Market in Germany
A data profile of the people who buy, follow and care about Kartell in Germany — modelled from more than twelve digital signal sources. Kartell has an estimated audience of 332,090 people in Germany.
The average Kartell fan in Germany is 39.0 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Lampenwelt, Veranda (magazine), Hülsta, with strongest over-indexing on Lampenwelt (49.75× the country average).
Demographically, the Kartell audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Design Affinity, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Kartell fan in Germany is more female, around 39.0 years old, with strong Design Affinity tendencies and a notable affinity for Lampenwelt.
At a glance
The key figures that characterise the Kartell profile in Germany.
Search interest · 12-month trend
Customer demographics of Kartell
72.1% are female, 27.9% are male, average age 39.0.
Gender split
| Metric | Value |
|---|---|
| Female | 72.1% |
| Male | 27.9% |
| Average age | 39.0 |
| Estimated audience size | 332,090 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 25% | |
| 30-39 | 28% | |
| 40-49 | 24% | |
| 50+ | 12% |
Geography
Where the Kartell audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nordrhein-Westfalen | ~90K | 1.25× | |
| 02 | Hamburg | ~9K | 1.24× | |
| 03 | Hessen | ~30K | 1.17× | |
| 04 | Berlin | ~20K | 1.16× | |
| 05 | Baden-Württemberg | ~50K | 1.14× | |
| 06 | Bayern | ~60K | 1.08× | |
| 07 | Bremen | ~3K | 1.02× | |
| 08 | Niedersachsen | ~30K | 0.97× | |
| 09 | Rheinland-Pfalz | ~20K | 0.97× | |
| 10 | Saarland | ~4K | 0.97× | |
| 11 | Schleswig-Holstein | ~10K | 0.89× | |
| 12 | Sachsen | ~10K | 0.87× | |
| 13 | Thüringen | ~7K | 0.86× | |
| 14 | Brandenburg | ~9K | 0.84× | |
| 15 | Sachsen-Anhalt | ~7K | 0.83× | |
| 16 | Mecklenburg-Vorpommern | ~5K | 0.83× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Kartell audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hülsta | Home & Garden | 73.67× | ||
| 02 | Fotografiska | Arts & Culture | 63.91× | ||
| 03 | Veranda (magazine) | Home & Garden | 63.07× | ||
| 04 | Serpentine Galleries | Arts & Culture | 59.52× | ||
| 05 | Louis Poulsen | Home & Garden | 53.13× | ||
| 06 | Charles and Ray Eames | Arts & Culture | 53.06× | ||
| 07 | Lampenwelt | Home & Garden | 49.75× | ||
| 08 | David Zwirner Gallery | Arts & Culture | 45.71× | ||
| 09 | Hauser & Wirth | Arts & Culture | 42.50× | ||
| 10 | Fritz Hansen | Home & Garden | 38.84× | ||
| 11 | Knoll (company) | Home & Garden | 35.97× | ||
| 12 | Domus (magazine) | Home & Garden | 32.98× | ||
| 13 | Artek | Home & Garden | 32.45× | ||
| 14 | Bodyguard | Movies & TV | 26.36× | ||
| 15 | Edvard Munch | Arts & Culture | 20.00× | ||
| 16 | Laminate flooring | Home & Garden | 17.06× | ||
| 17 | WC (rapper) | Music & Radio | 15.64× | ||
| 18 | Range Rover (L405) | Cars & Mobility | 14.46× | ||
| 19 | Discogs | Music & Radio | 13.55× | ||
| 20 | Home construction | Home & Garden | 4.78× |
Personality of the Kartell audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 5.25× | |
| Quality Awareness | PREMIUM | 3.22× | |
| Urban Lifestyle | OPEN | 2.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.90× | |
| Patriotism | CONSERVATISM | 0.90× | |
| Spirituality | BALANCE | 0.99× |
Frequently asked questions
Who is Kartell's target market in Germany?
Kartell's target market in Germany covers an estimated 332,090 people, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Kartell customers?
72.1% of the Kartell audience are female, 27.9% are male, with an average age of 39.0 years.
Which brands do Kartell fans like most?
Kartell fans show strongest brand affinity for Lampenwelt (49.75×), Veranda (magazine) (63.07×), and Hülsta (73.67×) over the country average.
Where do Kartell fans live in Germany?
Kartell fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.
What other brands do Kartell fans also like?
Beyond Kartell itself, the audience over-indexes on Veranda (magazine) (63.07×), Hülsta (73.67×), Louis Poulsen (53.13×), and WC (rapper) (15.64×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Furniture audiences in Germany
- IKEA (19,312,673)
- JYSK (8,032,732)
- Roller (3,572,148)
- Möbel Höffner (3,065,532)
- XXXLutz (2,992,687)
See Kartell audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Kartell. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.