Kartell Audience in Germany
Kartell has an estimated audience of 276,689 people in Germany. 72.1% are female, 27.9% are male, average age 39.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Lampenwelt, Veranda (magazine), Louis Poulsen, WC (rapper), Bodyguard.
The average Kartell fan in Germany is 39.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Lampenwelt, Veranda (magazine), Louis Poulsen, with strongest over-indexing on Lampenwelt (49.75× the country average). Demographically, the Kartell audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Design Affinity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand · Subtype: Furniture
Demographics of Kartell fans
| Metric | Value |
|---|---|
| Female | 72.1% |
| Male | 27.9% |
| Average age | 39.0 |
| Estimated audience size | 276,689 |
Audience persona
The typical Kartell fan in Germany is more female, around 39.0 years old, with strong Design Affinity tendencies and a notable affinity for Lampenwelt.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 92,419 | 1.28× |
| Bayern | 58,433 | 1.1× |
| Baden-Württemberg | 52,734 | 1.17× |
| Niedersachsen | 30,749 | 0.96× |
| Hessen | 30,390 | 1.21× |
| Berlin | 17,763 | 1.21× |
| Rheinland-Pfalz | 15,875 | 0.96× |
| Sachsen | 14,232 | 0.88× |
| Schleswig-Holstein | 10,344 | 0.87× |
| Hamburg | 9,416 | 1.26× |
| Brandenburg | 8,206 | 0.8× |
| Thüringen | 6,806 | 0.81× |
| Sachsen-Anhalt | 6,793 | 0.8× |
| Mecklenburg-Vorpommern | 5,008 | 0.8× |
| Saarland | 3,603 | 0.89× |
| Bremen | 2,790 | 0.99× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lampenwelt | 49.75× | Home & Garden |
| Veranda (magazine) | 63.07× | Home & Garden |
| Louis Poulsen | 53.13× | Home & Garden |
| WC (rapper) | 15.64× | Music & Radio |
| Bodyguard | 26.36× | Movies & TV |
| Charles and Ray Eames | 53.06× | Arts & Culture |
| Discogs | 13.55× | Music & Radio |
| Fritz Hansen | 38.84× | Home & Garden |
| Serpentine Galleries | 59.52× | Arts & Culture |
| Hauser & Wirth | 42.5× | Arts & Culture |
| Home construction | 4.78× | Home & Garden |
| Domus (magazine) | 32.98× | Home & Garden |
| Range Rover (L405) | 14.46× | Cars & Mobility |
| Laminate flooring | 17.06× | Home & Garden |
| David Zwirner Gallery | 45.71× | Arts & Culture |
| Artek (company) | 32.45× | Home & Garden |
| Edvard Munch | 20× | Arts & Culture |
| Fotografiska | 63.91× | Arts & Culture |
| Knoll (company) | 35.97× | Home & Garden |
| Vitra | 9.52× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 3.79 |
| Quality Awareness | PREMIUM | 3.45 |
| DIY Mentality | THRILL | 2.07 |
| Sustainability | BALANCE | 1.96 |
| Urban Lifestyle | OPEN | 1.75 |
| Luxury Orientation | PREMIUM | 1.64 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 28.9% |
| France | 19.3% |
| United States | 6.3% |
See Kartell audiences in other countries
More Furniture audiences in Germany
Frequently asked questions
How many fans does Kartell have in Germany?
Kartell has an estimated audience of 276,689 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Kartell fans?
72.1% of Kartell fans are female, 27.9% are male, with an average age of 39.0 years.
Which brands do Kartell fans like most?
Kartell fans show strongest brand affinity for Lampenwelt (49.75×), Veranda (magazine) (63.07×), and Louis Poulsen (53.13×) over the country average.
Where do Kartell fans live in Germany?
Kartell fans in Germany are most concentrated in Nordrhein-Westfalen (reach 92,419), Bayern (reach 58,433), and Baden-Württemberg (reach 52,734). These three regions account for the largest share of the active audience.
What other brands do Kartell fans also like?
Beyond Kartell itself, the audience over-indexes on Veranda (magazine) (63.07×), Louis Poulsen (53.13×), WC (rapper) (15.64×), and Bodyguard (26.36×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Kartell. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.