Bodyguard Audience in Germany
Bodyguard has an estimated audience of 318,429 people in Germany. 31.5% are female, 68.5% are male, average age 40.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Loincloth, Progressive rock, JDSU, Hostelworld, Urban Outfitters.
The average Bodyguard fan in Germany is 40.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Loincloth, Progressive rock, JDSU, with strongest over-indexing on Loincloth (12.52× the country average). Demographically, the Bodyguard audience skews more male with an average age of 40.8, and over-indexes on personality traits such as Patriotism, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series
Demographics of Bodyguard fans
| Metric | Value |
|---|---|
| Female | 31.5% |
| Male | 68.5% |
| Average age | 40.8 |
| Estimated audience size | 318,429 |
Audience persona
The typical Bodyguard fan in Germany is more male, around 40.8 years old, with strong Patriotism tendencies and a notable affinity for Loincloth.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 131,967 | 1.13× |
| Bayern | 84,831 | 0.99× |
| Baden-Württemberg | 74,555 | 1.03× |
| Niedersachsen | 55,471 | 1.07× |
| Hessen | 42,261 | 1.04× |
| Rheinland-Pfalz | 27,010 | 1.01× |
| Sachsen | 24,672 | 0.95× |
| Berlin | 23,465 | 0.99× |
| Schleswig-Holstein | 19,119 | 1× |
| Brandenburg | 17,590 | 1.07× |
| Sachsen-Anhalt | 13,279 | 0.96× |
| Thüringen | 12,604 | 0.93× |
| Hamburg | 12,397 | 1.03× |
| Mecklenburg-Vorpommern | 9,337 | 0.92× |
| Saarland | 6,147 | 0.94× |
| Bremen | 4,276 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Loincloth | 12.52× | Fashion & Accessoires |
| Progressive rock | 4.6× | Music & Radio |
| JDSU | 7.26× | Business & Career |
| Hostelworld | 12.97× | Travel & Leisure |
| Urban Outfitters | 2.64× | Shopping |
| Earthcore | 71.62× | Literature |
| Stradivarius | 1.97× | Shopping |
| Harvey Mudd College | 20× | Business & Career |
| Israel | 2.16× | Travel & Leisure |
| Laneige | 6.19× | Beauty & Wellness |
| Guys and Dolls | 13.37× | Music & Radio |
| Este, Veneto | 2.34× | Travel & Leisure |
| Grup Yorum | 13.91× | Music & Radio |
| Knauf Insulation | 11.17× | Business & Career |
| Natural rubber | 2.09× | Cars & Mobility |
| Urban horticulture | 1.59× | Home & Garden |
| Personalised Gifts | 1.6× | Home & Garden |
| Buying a House | 4.99× | Home & Garden |
| Zagreb | 3.24× | Travel & Leisure |
| Kettlebell lifting | 5.13× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.89 |
| Sustainability | BALANCE | 1.64 |
| Spirituality | BALANCE | 1.56 |
| Quality Awareness | PREMIUM | 1.5 |
| Early Adopter Mentality | POWER | 1.39 |
| Pet Ownership | JOY | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.1% |
| India | 8.3% |
| United Kingdom | 7.9% |
See Bodyguard audiences in other countries
More TV series audiences in Germany
- Euphoria (17,064,080)
- Natural World (14,669,113)
- Game of Thrones (10,121,751)
- Superman (10,006,308)
- Friends (9,772,934)
Frequently asked questions
How many fans does Bodyguard have in Germany?
Bodyguard has an estimated audience of 318,429 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Bodyguard fans?
31.5% of Bodyguard fans are female, 68.5% are male, with an average age of 40.8 years.
Which brands do Bodyguard fans like most?
Bodyguard fans show strongest brand affinity for Loincloth (12.52×), Progressive rock (4.6×), and JDSU (7.26×) over the country average.
Where do Bodyguard fans live in Germany?
Bodyguard fans in Germany are most concentrated in Nordrhein-Westfalen (reach 131,967), Bayern (reach 84,831), and Baden-Württemberg (reach 74,555). These three regions account for the largest share of the active audience.
What other brands do Bodyguard fans also like?
Beyond Bodyguard itself, the audience over-indexes on Progressive rock (4.6×), JDSU (7.26×), Hostelworld (12.97×), and Urban Outfitters (2.64×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bodyguard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.