Rascasse Audience Intelligence

Bodyguard Audience in United States

A data profile of the people who buy, follow and care about Bodyguard in United States — modelled from more than twelve digital signal sources. Bodyguard has an estimated audience of 1,090,874 people in United States.

#436among TV series in United States#1696among Movie / TV Show / Series in United States#3994in Movies & TV

The average Bodyguard fan in United States is 43.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Steam, Pitch Perfect, Sustainable energy, with strongest over-indexing on Steam (7.17× the country average).

Demographically, the Bodyguard audience skews more male with an average age of 43.2, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bodyguard fan in United States is more male, around 43.2 years old, with strong Patriotism tendencies and a notable affinity for Steam.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bodyguard profile in United States.

Audience size
1.1M
in United States
Gender
39.5%♀
60.5% male
Age
43.2
average years
Country rank
#22315
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bodyguard viewers

39.5% are female, 60.5% are male, average age 43.2.

Fig. 02

Gender split

39.5%
Female
60.5%
Male
Demographic split for Bodyguard audience in United States
MetricValue
Female39.5%
Male60.5%
Average age43.2
Estimated audience size1,090,874
Fig. 03

Age distribution

Ø 43.2
average years
Age distribution of the Bodyguard audience in United States
Age bracketShare%
16-1913%
20-2916%
30-3918%
40-4922%
50+31%
Fig. 04

Worldwide distribution

17.5%

of the worldwide Bodyguard audience comes from United States.

Worldwide audience distribution share by country for Bodyguard
CountryShare
United States17.5%
Germany8.9%
India7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bodyguard audience in United States is strongest.

Fig. 05

Top regions by affinity

Bodyguard fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~4K1.24×
02Maryland~20K1.18×
03California~100K1.13×
04Massachusetts~20K1.12×
05New York~70K1.11×
06Connecticut~10K1.11×
07Texas~100K1.10×
08Washington~20K1.09×
09Florida~80K1.08×
10Georgia~40K1.08×
11New Jersey~30K1.06×
12Virginia~30K1.05×
13Louisiana~10K1.05×
14North Carolina~30K1.04×
15Arkansas~9K1.04×
16Pennsylvania~40K1.03×
17Missouri~20K1.03×
18Oregon~10K1.03×
19Illinois~40K1.02×
20South Carolina~20K1.02×
21Kentucky~10K1.02×
22New Hampshire~4K1.02×
23Minnesota~20K1.01×
24Michigan~30K1.00×
25Mississippi~9K1.00×
26Maine~4K1.00×
27Oklahoma~10K0.99×
28Utah~10K0.99×
29Delaware~3K0.99×
30Indiana~20K0.98×
31Hawaii~5K0.98×
32Alaska~2K0.98×
33Tennessee~20K0.97×
34Alabama~10K0.97×
35Kansas~8K0.97×
36Rhode Island~3K0.97×
37Arizona~20K0.96×
38Nevada~10K0.96×
39Iowa~9K0.96×
40Idaho~5K0.96×
41Vermont~2K0.95×
42Wisconsin~20K0.94×
43Ohio~30K0.93×
44South Dakota~2K0.93×
45Nebraska~5K0.92×
46Montana~3K0.92×
47West Virginia~5K0.91×
48Colorado~20K0.90×
49New Mexico~5K0.90×
50North Dakota~2K0.90×
Fig. 06

Affinity by region

Affinity by region — Bodyguard, United States
0.90×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bodyguard audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bodyguard audience
#·InterestCategoryAffinity×
01Face/OffMovies & TV23.02×
02WaterworldMovies & TV20.00×
03Alan TuringPolitics & Society20.00×
04Pitch PerfectMovies & TV14.78×
05Vera FarmigaMovies & TV10.92×
06ExxonMobilCars & Mobility8.65×
07Jennifer ConnellyMovies & TV7.56×
08SteamGames7.17×
09Sustainable energyHome & Garden6.28×
10Tom HardyMovies & TV5.94×
11Renewable energyBusiness & Career5.47×
12Ed HarrisMovies & TV4.50×
13FedExBusiness & Career4.38×
14First class travelTravel & Leisure4.24×
15Solar energyHome & Garden4.04×
16Atlanta BravesSports3.62×
17Mortgage loansBusiness & Career2.78×
18Vehicle insuranceCars & Mobility2.60×
19InnovationBusiness & Career2.54×
20Planet FitnessSports2.13×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bodyguard audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bodyguard audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.71×
IndividualismJOY1.90×
Convenience OrientationPREMIUM1.87×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bodyguard audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.53×
Design AffinityPREMIUM0.55×
Healthy LifestyleBALANCE0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bodyguard have in United States?

Bodyguard has an estimated audience of 1,090,874 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Bodyguard viewers?

39.5% of Bodyguard fans are female, 60.5% are male, with an average age of 43.2 years.

03

Which brands do Bodyguard fans like most?

Bodyguard fans show strongest brand affinity for Steam (7.17×), Pitch Perfect (14.78×), and Sustainable energy (6.28×) over the country average.

04

Where do Bodyguard fans live in United States?

Bodyguard fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Bodyguard fans also like?

Beyond Bodyguard itself, the audience over-indexes on Pitch Perfect (14.78×), Sustainable energy (6.28×), Face/Off (23.02×), and Renewable energy (5.47×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Bodyguard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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