Bodyguard Audience in United States

Bodyguard logo

Bodyguard has an estimated audience of 1,089,036 people in United States. 39.5% are female, 60.5% are male, average age 43.2. Top regions: California, Texas, Florida. Top brand affinities: Theocracy, Monogram, Historic site, Nebraska Cornhuskers football, Jesse Plemons.

The average Bodyguard fan in United States is 43.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Theocracy, Monogram, Historic site, with strongest over-indexing on Theocracy (24.36× the country average). Demographically, the Bodyguard audience skews more male with an average age of 43.2, and over-indexes on personality traits such as Patriotism, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Bodyguard fans

Demographic split for Bodyguard audience in United States
MetricValue
Female39.5%
Male60.5%
Average age43.2
Estimated audience size1,089,036

Audience persona

The typical Bodyguard fan in United States is more male, around 43.2 years old, with strong Patriotism tendencies and a notable affinity for Theocracy.

Top regions in United States

Top regions ranked by reach for Bodyguard in United States
RegionReachAffinity
California142,3631.19×
Texas106,5011.14×
Florida82,9141.12×
New York71,4961.17×
Illinois39,4201.09×
Georgia37,4211.12×
Pennsylvania37,3131.02×
North Carolina35,1251.07×
Ohio31,7870.95×
New Jersey30,2481.09×
Michigan28,8921.01×
Virginia27,8761.05×
Washington25,5821.17×
Massachusetts24,3161.13×
Maryland21,6251.15×
Tennessee21,5980.99×
Arizona21,2300.95×
Indiana20,0071.01×
Missouri18,6311.06×
South Carolina17,3751.06×
Colorado16,3630.95×
Minnesota15,9331.02×
Wisconsin15,7160.96×
Louisiana15,0591.07×
Alabama14,7760.97×
Kentucky13,6191×
Oregon13,1761.06×
Connecticut12,5861.15×
Oklahoma12,1651.01×
Nevada10,2570.97×
Arkansas9,5331.06×
Utah9,5110.98×
Mississippi8,8050.98×
Kansas8,4620.99×
Iowa8,3430.93×
Idaho5,0570.93×
Nebraska4,6220.85×
New Mexico4,6190.85×
Hawaii4,4750.96×
West Virginia4,3410.86×
New Hampshire4,3051×
Maine3,9531.01×
Washington, District of Columbia3,7781.15×
Rhode Island3,2730.94×
Delaware2,8230.94×
Montana2,5250.84×
South Dakota2,0800.83×
Alaska2,0650.89×
North Dakota1,7720.79×
Vermont1,6590.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bodyguard audience
BrandAffinityCategory
Theocracy24.36×Music & Radio
Monogram5.58×Home & Garden
Historic site4.29×Arts & Culture
Nebraska Cornhuskers football3.03×Sports
Jesse Plemons2.63×Movies & TV
Wikia2.32×Internet & Social Media
N1 road (South Africa)2.72×Travel & Leisure
Cam Ward2.47×Sports
Home staging3.28×Home & Garden
nbc chicago3.48×Movies & TV
Urban horticulture2.07×Home & Garden
Charlamagne Tha God4.86×Movies & TV
ABC 7 Chicago2.01×Movies & TV
Kento Yamazaki5.16×Movies & TV
Queens College, City University of New York3.38×Business & Career
WESH2.25×Movies & TV
Glossier2.46×Beauty & Wellness
Hog Hunting1.55×Sports
Acoustic music1.87×Music & Radio
Halsey, Oregon3.38×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bodyguard audience
TraitClusterScore
PatriotismCONSERVATISM1.92
IndividualismJOY1.38
Career OrientationPOWER1.38
Luxury OrientationPREMIUM1.34
Early Adopter MentalityPOWER1.31
Quality AwarenessPREMIUM1.29

Worldwide distribution

Worldwide audience distribution share by country for Bodyguard
CountryShare
United States20.1%
India8.3%
United Kingdom7.9%

See Bodyguard audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Bodyguard have in United States?

Bodyguard has an estimated audience of 1,089,036 people in United States, concentrated in California and Texas.

What is the gender split and age of Bodyguard fans?

39.5% of Bodyguard fans are female, 60.5% are male, with an average age of 43.2 years.

Which brands do Bodyguard fans like most?

Bodyguard fans show strongest brand affinity for Theocracy (24.36×), Monogram (5.58×), and Historic site (4.29×) over the country average.

Where do Bodyguard fans live in United States?

Bodyguard fans in United States are most concentrated in California (reach 142,363), Texas (reach 106,501), and Florida (reach 82,914). These three regions account for the largest share of the active audience.

What other brands do Bodyguard fans also like?

Beyond Bodyguard itself, the audience over-indexes on Monogram (5.58×), Historic site (4.29×), Nebraska Cornhuskers football (3.03×), and Jesse Plemons (2.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bodyguard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.