Bodyguard Audience in United States

Bodyguard logo

Bodyguard has an estimated audience of 1,089,036 people in United States. 39.5% are female, 60.5% are male, average age 43.2. Top regions: California, Texas, Florida. Top brand affinities: Pitch Perfect, Rachel Weisz, Planet Fitness, Waterworld, Vera Farmiga.

The average Bodyguard fan in United States is 43.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Pitch Perfect, Rachel Weisz, Planet Fitness, with strongest over-indexing on Pitch Perfect (24.27× the country average). Demographically, the Bodyguard audience skews more male with an average age of 43.2, and over-indexes on personality traits such as Patriotism, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Bodyguard fans

Demographic split for Bodyguard audience in United States
MetricValue
Female39.5%
Male60.5%
Average age43.2
Estimated audience size1,089,036

Audience persona

The typical Bodyguard fan in United States is more male, around 43.2 years old, with strong Patriotism tendencies and a notable affinity for Pitch Perfect.

Top regions in United States

Top regions ranked by reach for Bodyguard in United States
RegionReachAffinity
California142,3631.19×
Texas106,5011.14×
Florida82,9141.12×
New York71,4961.17×
Illinois39,4201.09×
Georgia37,4211.12×
Pennsylvania37,3131.02×
North Carolina35,1251.07×
Ohio31,7870.95×
New Jersey30,2481.09×
Michigan28,8921.01×
Virginia27,8761.05×
Washington25,5821.17×
Massachusetts24,3161.13×
Maryland21,6251.15×
Tennessee21,5980.99×
Arizona21,2300.95×
Indiana20,0071.01×
Missouri18,6311.06×
South Carolina17,3751.06×
Colorado16,3630.95×
Minnesota15,9331.02×
Wisconsin15,7160.96×
Louisiana15,0591.07×
Alabama14,7760.97×
Kentucky13,6191×
Oregon13,1761.06×
Connecticut12,5861.15×
Oklahoma12,1651.01×
Nevada10,2570.97×
Arkansas9,5331.06×
Utah9,5110.98×
Mississippi8,8050.98×
Kansas8,4620.99×
Iowa8,3430.93×
Idaho5,0570.93×
Nebraska4,6220.85×
New Mexico4,6190.85×
Hawaii4,4750.96×
West Virginia4,3410.86×
New Hampshire4,3051×
Maine3,9531.01×
Washington, District of Columbia3,7781.15×
Rhode Island3,2730.94×
Delaware2,8230.94×
Montana2,5250.84×
South Dakota2,0800.83×
Alaska2,0650.89×
North Dakota1,7720.79×
Vermont1,6590.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bodyguard audience
BrandAffinityCategory
Pitch Perfect24.27×Movies & TV
Rachel Weisz20×Movies & TV
Planet Fitness3.89×Sports
Waterworld20×Movies & TV
Vera Farmiga15.97×Movies & TV
Steam5.75×Games
Diaper bag4.88×Kids & Family
Face/Off24.36×Movies & TV
Google Maps2.49×Internet & Social Media
Alan Turing18.8×Politics & Society
Golf Channel3.51×Sports
Fly fishing4.05×Sports
Bass guitar2.93×Music & Radio
Clarinet5.04×Music & Radio
Ponytail5.9×Fashion & Accessoires
Funko5.72×Kids & Family
Jennifer Connelly6.74×Movies & TV
Carpentry2.97×Home & Garden
FC Bayern Munich3.43×Sports
Saxophone4.7×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bodyguard audience
TraitClusterScore
PatriotismCONSERVATISM1.92
IndividualismJOY1.38
Career OrientationPOWER1.38
Luxury OrientationPREMIUM1.34
Early Adopter MentalityPOWER1.31
Quality AwarenessPREMIUM1.29

Worldwide distribution

Worldwide audience distribution share by country for Bodyguard
CountryShare
United States20.1%
India8.3%
United Kingdom7.9%

See Bodyguard audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Bodyguard have in United States?

Bodyguard has an estimated audience of 1,089,036 people in United States, concentrated in California and Texas.

What is the gender split and age of Bodyguard fans?

39.5% of Bodyguard fans are female, 60.5% are male, with an average age of 43.2 years.

Which brands do Bodyguard fans like most?

Bodyguard fans show strongest brand affinity for Pitch Perfect (24.27×), Rachel Weisz (20×), and Planet Fitness (3.89×) over the country average.

Where do Bodyguard fans live in United States?

Bodyguard fans in United States are most concentrated in California (reach 142,363), Texas (reach 106,501), and Florida (reach 82,914). These three regions account for the largest share of the active audience.

What other brands do Bodyguard fans also like?

Beyond Bodyguard itself, the audience over-indexes on Rachel Weisz (20×), Planet Fitness (3.89×), Waterworld (20×), and Vera Farmiga (15.97×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bodyguard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.