Public security Audience in Germany

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Public security has an estimated audience of 534,669 people in Germany. 35.8% are female, 64.2% are male, average age 43.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Bodyguard, Survival kit, Emergency management, 5.11 Tactical, Security guard.

The average Public security fan in Germany is 43.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Bodyguard, Survival kit, Emergency management, with strongest over-indexing on Bodyguard (82.55× the country average). Demographically, the Public security audience skews more male with an average age of 43.7, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Public security fans

Demographic split for Public security audience in Germany
MetricValue
Female35.8%
Male64.2%
Average age43.7
Estimated audience size534,669

Audience persona

The typical Public security fan in Germany is more male, around 43.7 years old, with strong Patriotism tendencies and a notable affinity for Bodyguard.

Top regions in Germany

Top regions ranked by reach for Public security in Germany
RegionReachAffinity
Nordrhein-Westfalen161,3561.38×
Bayern57,1060.66×
Baden-Württemberg51,2490.7×
Niedersachsen46,1720.89×
Hessen44,8111.1×
Berlin38,0361.59×
Schleswig-Holstein18,2120.95×
Brandenburg18,0601.09×
Rheinland-Pfalz18,0600.67×
Sachsen16,7280.64×
Hamburg11,8200.98×
Mecklenburg-Vorpommern9,6400.94×
Thüringen9,4050.69×
Sachsen-Anhalt9,1340.66×
Saarland8,7841.34×
Bremen7,8371.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Public security audience
BrandAffinityCategory
Bodyguard82.55×Movies & TV
Survival kit34.23×Health
Emergency management19.3×Business & Career
5.11 Tactical50.57×Fashion & Accessoires
Security guard17.51×Politics & Society
Fire protection12.64×Home & Garden
Search and rescue16.75×Politics & Society
Bouncer (doorman)60.69×Travel & Leisure
Wikipedia3.44×Internet & Social Media
Emergency service10.26×Health
Firefighter10.29×Politics & Society
NATO7.47×Politics & Society
Physical security20.79×Politics & Society
Search and rescue dog23.33×Pets & Animals
Public sector10.1×Business & Career
Ambulance18.12×Health
Automotive lighting6.72×Cars & Mobility
Tagesschau2.18×Movies & TV
Civil service examination49.91×Politics & Society
Multi-tool6.57×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Public security audience
TraitClusterScore
PatriotismCONSERVATISM6.17
Community OrientationOPEN2.42
TraditionCONSERVATISM2.06
Pet OwnershipJOY1.76
DIY MentalityTHRILL1.64
Sports ActivityPOWER1.56

Worldwide distribution

Worldwide audience distribution share by country for Public security
CountryShare
United States33.0%
Brazil16.2%
Mexico5.5%

See Public security audiences in other countries

More Politics & Society audiences in Germany

Frequently asked questions

How many fans does Public security have in Germany?

Public security has an estimated audience of 534,669 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Public security fans?

35.8% of Public security fans are female, 64.2% are male, with an average age of 43.7 years.

Which brands do Public security fans like most?

Public security fans show strongest brand affinity for Bodyguard (82.55×), Survival kit (34.23×), and Emergency management (19.3×) over the country average.

Where do Public security fans live in Germany?

Public security fans in Germany are most concentrated in Nordrhein-Westfalen (reach 161,356), Bayern (reach 57,106), and Baden-Württemberg (reach 51,249). These three regions account for the largest share of the active audience.

What other brands do Public security fans also like?

Beyond Public security itself, the audience over-indexes on Survival kit (34.23×), Emergency management (19.3×), 5.11 Tactical (50.57×), and Security guard (17.51×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Public security. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.