Rascasse Audience Intelligence

Public security Audience in Germany

A data profile of the people who buy, follow and care about Public security in Germany — modelled from more than twelve digital signal sources. Public security has an estimated audience of 534,669 people in Germany.

#4501among Topic in Germany#527in Politics & Society

The average Public security fan in Germany is 43.7 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Bodyguard, Survival kit, Emergency management, with strongest over-indexing on Bodyguard (82.55× the country average).

Demographically, the Public security audience skews more male with an average age of 43.7, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Public security fan in Germany is more male, around 43.7 years old, with strong Patriotism tendencies and a notable affinity for Bodyguard.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Public security profile in Germany.

Audience size
535K
in Germany
Gender
35.8%♀
64.2% male
Age
43.7
average years
Country rank
#11114
Topic in Germany
Fig. 01

Search interest · 12-month trend

-36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Public security fans

35.8% are female, 64.2% are male, average age 43.7.

Fig. 02

Gender split

35.8%
Female
64.2%
Male
Demographic split for Public security audience in Germany
MetricValue
Female35.8%
Male64.2%
Average age43.7
Estimated audience size534,669
Fig. 03

Age distribution

Ø 43.7
average years
Age distribution of the Public security audience in Germany
Age bracketShare%
16-1911%
20-2915%
30-3920%
40-4925%
50+29%
Fig. 04

Worldwide distribution

1.9%

of the worldwide Public security audience comes from Germany.

Worldwide audience distribution share by country for Public security
CountryShare
United States33.0%
Brazil16.2%
Mexico5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Public security audience in Germany is strongest.

Fig. 05

Top regions by affinity

Public security fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~30K1.35×
02Nordrhein-Westfalen~200K1.30×
03Bremen~5K1.18×
04Saarland~7K1.10×
05Hessen~40K1.06×
06Brandenburg~20K1.03×
07Hamburg~10K0.99×
08Mecklenburg-Vorpommern~10K0.99×
09Schleswig-Holstein~20K0.98×
10Thüringen~10K0.93×
11Niedersachsen~50K0.92×
12Sachsen-Anhalt~10K0.92×
13Rheinland-Pfalz~20K0.87×
14Sachsen~20K0.85×
15Baden-Württemberg~60K0.80×
16Bayern~70K0.76×
Fig. 06

Affinity by region

Affinity by region — Public security, Germany
0.76×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Public security audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Public security audience
#·InterestCategoryAffinity×
01BodyguardMovies & TV82.55×
02Bouncer (doorman)Travel & Leisure60.69×
035.11 TacticalFashion & Accessoires50.57×
04Civil service examinationPolitics & Society49.91×
05Survival kitHealth34.23×
06Search and rescue dogPets & Animals23.33×
07Physical securityPolitics & Society20.79×
08Emergency managementBusiness & Career19.30×
09AmbulanceHealth18.12×
10Security guardPolitics & Society17.51×
11Search and rescuePolitics & Society16.75×
12Fire protectionHome & Garden12.64×
13FirefighterPolitics & Society10.29×
14Emergency serviceHealth10.26×
15Public sectorBusiness & Career10.10×
16NATOPolitics & Society7.47×
17Automotive lightingCars & Mobility6.72×
18Multi-toolHome & Garden6.57×
19WikipediaInternet & Social Media3.44×
20TagesschauMovies & TV2.18×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Public security audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Public security audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM7.20×
Risk AppetiteTHRILL2.84×
Need for SecurityCONSERVATISM2.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Public security audience · Rather not
TraitClusterDeviationScore
CreativityOPEN1.01×
Design AffinityPREMIUM1.02×
Healthy LifestyleBALANCE1.04×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Public security have in Germany?

Public security has an estimated audience of 534,669 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Public security fans?

35.8% of Public security fans are female, 64.2% are male, with an average age of 43.7 years.

03

Which brands do Public security fans like most?

Public security fans show strongest brand affinity for Bodyguard (82.55×), Survival kit (34.23×), and Emergency management (19.3×) over the country average.

04

Where do Public security fans live in Germany?

Public security fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Public security fans also like?

Beyond Public security itself, the audience over-indexes on Survival kit (34.23×), Emergency management (19.3×), 5.11 Tactical (50.57×), and Security guard (17.51×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See Public security audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Public security. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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